Amazon.in launches Sports, Fitness and Outdoors equipment store

Offers over 8,500 products from well-known Indian and international brands

From original English willow cricket bats to Coleman tents & coolers, the store offers a single destination for all sporting and fitness needs.

Bangalore, March 20th 2014: Amazon.in (www.amazon.in) today announced the launch of the Sports, Fitness and Outdoors Store - a single easy-to-use destination offering vast selection of over 8,500 genuine products across several sports, fitness and outdoor activities, from cricket to badminton to hiking to cycling to fitness, and everything in-between. Customers can choose from extensive product lines of popular Indian and international brands including Slazenger, Yonex, Cosco, SG, Puma, Coleman, Adidas, Stag, Wilson and many more.

“In this fast paced life, consumers in India are increasingly looking to make sports, fitness regimes or outdoor activities as an integral part of their lifestyles. Our goal is to offer customers easy access with great prices to the widest range of sports and fitness gear and support the interests of everyone from weekend warriors to sports enthusiasts by providing them with a convenient, reliable and trustworthy shopping experience anytime, anywhere,” said Amit Agarwal, Vice President and Country Manager, Amazon India.

To make it easy for consumers to browse and choose from the vast selection, the Sports, Fitness and Outdoors store has been specially curated into featured areas for Exercise & Fitness, Camping & Hiking, Cycling, Cricket, Swimming and Badminton, each with an exhaustive range of products unique to that activity as well as helpful information including product reviews from other customers, similarities, best sellers and more to help customers make informed purchase decisions.

“With vacations around the corner, this is the perfect time to launch the Sports, Fitness and Outdoors equipment store on Amazon.in. Customers can now shop for sports, fitness, and outdoor activity products the Amazon way on their PC and on their mobile phones – with extensive choices, low prices, easy navigation, personalized experience, helpful information, convenient and reliable delivery options, easy returns, and world class customer service,” says Samir Kumar, Director, Category Management, Amazon India.

You name it and Amazon.in's Sports, Fitness and Outdoors Store has it!

Cricket fans can buy original English willow bats, cricket gloves, pads and kits; Badminton players are going to be spoilt for choice as the store offers the largest collection of badminton gear in India that includes an extensive Yonex catalogue as well as product lines like badminton racquets, feather & nylon shuttles, nets etc., from other renowned brands like Wilson, Victor, Slazenger, Li Ning. From tennis and table tennis racquets to golf club sets, all kinds of sports balls and a plethora of other sporting gear including cycling helmets, etc. are all available on the store.

Mountaineers, climbers or backpackers can browse through Coleman’s extensive camping gear and recreation product line. The Coleman product line includes outdoor gear like tents, sleeping bags, camp stoves and an exhaustive range of coolers that can be used for outings, picnics, garden parties, etc.

There’s a whole lot in the store for fitness enthusiasts as well. They can choose from a wide selection of fitness equipment & gear like treadmills, dumb-bells & kettle bells of different weights and materials, sandbags, skipping ropes, push up bars, yoga mats, etc. from renowned fitness brands like Tunturi, Nivia, Victor X, and SKLZ among others.

With the launch of this new store, Amazon.in now has a wide selection of over 15 million products across 20 product categories. Customers across several cities in India can also avail guaranteed next-day delivery at Rs. 99 per order on more than 165,000 products fulfilled by Amazon.

For Sports enthusiasts, Amazon Appstore also offers some of the latest sports Apps available for download such as FIFA 2014, ESPN Cricinfo and ICC World20 Bangladesh 2014. They can also download Stick Tennis, GP Racing Game, Cricket T20 Fever 3D and numerous others.

Customers on www.amazon.in can shop with ease and confidence from over 15 million products across 20 categories including Books, Movies and TV shows; Kindle Devices, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Home and Kitchen; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches and Sports, Fitness & Outdoor equipment.

All customers benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.

Customers can also now shop on Amazon.in through its latest mobile shopping apps for iPhones, iPads and Android phones. They can use these apps to conveniently shop on the go just as easily as they do on their PC; they can browse & search for their favorite products, view recommendations & customer reviews, add to wish lists & cart and complete the purchase using all of the payment options available on the site and track the status of their orders. The Amazon mobile shopping App is available as a free download through Amazon Appstore: www.amazon.in/apps.

About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

Products on amazon.in range from; Books, Movies and TV shows; the Kindle family of E-Readers, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Cameras & Photography; Portable Media Players; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Home and Kitchen and Beauty. It is still “Day 1” and Amazon.in is relentlessly focused on expanding selection and raising the bar for customer experience in India.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, and www.amazon.com.mx. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.