Amazon.in launches the Intimate Apparel Store for women

Offers more than 1100 styles of innerwear and nightwear, from popular Indian & international brands

Amazon.in now becomes a one-stop destination for all women essentials that gives them a choice to shop with ease from the privacy of their homes

Bangalore, May 14, 2014: Amazon.in announces the launch of The Intimate Apparel Store for women on www.amazon.in that offers more than 1100 styles of lingerie and night wear essentials including bras, underwear, shape wear and sleep wear from over 35 popular Indian and international brands. Taking care of varied customer needs, the store offers small to curvy sizes in bras along with a variety of style options like push-ups, non-wired, T-shirt bras etc. that help customers choose the right functionality according to their need. With the launch of the Intimate Apparel Store along with the recently launched Health & Personal Care store , Amazon.in now offers a one-stop destination for all women customers to buy their everyday essentials like undergarments, sanitary napkins, tampons, fertility kits etc. from the privacy of their homes.

The Intimate Apparel Store offers women customers an extensive choice in terms of styles, sizes, colors, fabrics and prices from popular lingerie brands like Triumph, Enamor, Bwitch, Amante, Scandale as well as private labels like Sweet Dreams, Pretty Secrets and Lovable. They can also browse through a variety of bikinis, boy shorts, briefs, and thongs, or select from shapewear that help to look ‘in-shape’ . Customers can also order for stylish nightwear as Amazon.in’s new Intimate Apparel Store offers latest styles like baby dolls, pyjama sets and separates in silks, satins, cottons and blended fabrics catering to special occasions like wedding, vacations as well as to everyday needs.

“The Amazon Intimate Apparel Store aims to offer its customers a place where they can find their favourite brands, or explore new ones in a variety of styles, colours, sizes and prices. We wanted our women shoppers to have a beautiful store that gives them products they traditionally know of as well as try newer options that are not easy to get in the nearby store,” said Mr. Vikas Purohit, Category Leader- Fashion, Amazon India .

The selection has been curated into various sections like ‘Curvy-shop’, ‘Cool-Cotton-Camis’, and ‘Lace Embrace’; and the brand specific ‘size chart’, enables customers to pick a product of choice with ease. Within the Lingerie store, customers can shop for bras by band and cup size; Bras are available in a wide range of cup sizes from AA to E with functionalities like wire & wire-free, maximizer-minimizer, multiway-backless etc. Detailed product description that include high resolution images, wash care instructions according to the fabric type and detailed size guides enable customers to make a well informed choice.

A 30-day no questions asked return policy for all intimate wear products except underwear - for which the returns policy is applicable only in case of unopened packaging - ensures that customers can shop for the right product for themselves or their loved ones without any hassle and get them delivered to their doorstep. And of course, there is Amazon’s 100% purchase protection that ensures genuine products and a safe and trusted shopping experience.

With these launches customers on www.amazon.in can shop with ease and confidence from over 15 million products across categories including Books, Movies and TV shows; Kindle Devices, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Home and Kitchen; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches and Sports, Fitness & Outdoor equipment and now Health & Personal Care products, Shoes and now Apparel and Sunglasses.

All customers benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. Customers across several cities in India can also avail guaranteed next-day delivery at Rs. 99 per order on more than 200,000 products fulfilled by Amazon.

Customers can also now shop on Amazon.in through its latest mobile shopping apps for iPhone, iPad and Android devices. They can use these apps to conveniently shop on the go just as easily as they do on their PC; they can browse & search for their favorite products, view recommendations & customer reviews, add to wish lists & cart and complete the purchase using all of the payment options available on the site and track the status of their orders. The Amazon mobile shopping App is available as a free download through Amazon Appstore: www.amazon.in/apps.

About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

Products on amazon.in range from; Books, Movies and TV shows; the Kindle family of E-Readers, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Cameras & Photography; Portable Media Players; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Home and Kitchen and Beauty. It is still “Day 1” and Amazon.in is relentlessly focused on expanding selection and raising the bar for customer experience in India.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, and www.amazon.com.mx. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.