Amazon.in expands its fashion portfolio with menswear

Launches Denim Hangout; Offers largest selection in the country of men’s Innerwear

Bangalore, 3rd June 2014:Amazon.in today announced its foray into men’s apparel with the launch of The Denim Hangout and men’s innerwear stores on its marketplace www.amazon.in . With over 1500 styles in men’s denim wear and more than 1300 styles in men’s innerwear from popular Indian and international brands, Amazon India now offers consumers an extensive fashion portfolio for men.

The Denim Hangout is a concept store that represents more than just the blue jeans. It encapsulates the evolution of this iconic attire that has gone beyond just the blue jeans and expanded over various types of clothing now referred to as ‘denim wear’ The Denim Hangout is designed to cater to various lifestyles that men choose to adopt in their world. From rock star chic to corporate cool, brands like Levis, Pepe Jeans London, Lee, Wrangler, Jack & Jones, Lee Cooper, Newport etc. offer everything a man would need for his wardrobe. Denim shirts, jackets, waistcoats, conversational T-shirts, trendy leggings and accessories like wrist bands, belts, bags, shoes, wallets, caps and much more will soon be added to the store.

“The average number of denims a man has in his wardrobe is four. Chances are that they are all of the same fit, wash and style. Once they have decided a fit or wash tone that suits generally men refrain from stepping out of the familiar zone. The resistance to change comes primarily from the lack of awareness of various options or the lack of knowledge of how to adopt these options to one’s needs. The Denim Hangout at Amazon.in breaks down the elements of denim lifestyle and simplifies it for our customers,” says Vikas Purohit, Category Leader, Fashion, Amazon India

For those who believe a good shopping experience is finding their right size, The Denim Hangout will not disappoint with its size run from waist 28 inch upto waist 42 inch and multiple inseam lengths of 32, 33 and 34 inches implying that the jeans can be used immediately and does not have to wait to be resized.

India’s largest Men’s Innerwear Store at Amazon.in fulfills the collective wish of the self-sufficient male, doting mother and indulging wife, engaged in the task of buying (the man’s) underwear. With over 1300 styles offered by brands like Diesel, Hanes, French Connection, Eminence, Crusoe, Chromozome, VIP and more across briefs, boxers, trunks and vests; thoughtful curation making choice across sizes, price points and patterns easy; the informative style guide and easy returns policy, the innerwear store at Amazon.in is designed to make an otherwise mundane chore into a fun and engaging activity. Industry insights say that 60% of men’s underwear is bought by women and hence the Buying Guides will make her shop with confidence for her man.

Although slow in coming the world of men’s underwear is going through a change. The bland functional basic whites are being replaced by a dizzying array of psychedelic prints, cheeky texts and bright hues. Innovative silhouettes such as boxer- briefs, bikini briefs, low-cuts, trunks now come in bewildering assortment of fabrics like micro fiber, rayon blends and lycra. Steering through all the information and terminology can be overwhelming especially for a man who has otherwise not had to make the purchase decision and hence the task of refreshing the innerwear wardrobe is de prioritized.

“Almost half of the innerwear market in India is unorganized and unstructured with inner wear often sold in an unengaging ambience leading to awkward conversations with sales staff that both male and female shoppers choose to avoid. Amazon.in recognizes this and endeavors to make it less traumatic for men to shop for essentials. Not only is the selection exhaustive but also presented to appeal to both genders alike,” adds Vikas

Besides underwear, one can also choose pajamas and lounge bottoms and sets in luxurious blends and soft cottons in a variety of patterns and prints. The navigation is simple and one can make the choice by refining the silhouette, pattern, price, size or material. The sizing guide with its general and brand wise measurements makes it easy to make a choice across brands. The fact geek will enjoy the trivia page providing a variety of information from the evolution of the underwear to trends in underwear. Finally, for the more brand conscious consumer, there is a line of Diesel Innerwear that can be purchased online exclusively at Amazon.in.

With this launch customers on www.amazon.in can now shop with ease and confidence from over 15 million products across categories including Books, Movies and TV shows; Kindle Devices, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Home and Kitchen; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches and Sports, Fitness & Outdoor equipment and now Health & Personal Care products, Shoes; women’s Ethnic wear; Sunglasses; women’s Intimate wear; Denim wear for men; men’s Inner wear and Kids wear.

All customers benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. Customers across several cities in India can also avail guaranteed next-day delivery at Rs. 99 per order on more than 275,000 products fulfilled by Amazon.

Customers can also now shop on Amazon.in through its latest mobile shopping apps for iPhones, iPads and Android phones. They can use these apps to conveniently shop on the go just as easily as they do on their PC; they can browse & search for their favorite products, view recommendations & customer reviews, add to wish lists & cart and complete the purchase using all of the payment options available on the site and track the status of their orders. The Amazon mobile shopping App is available as a free download through Amazon Appstore: www.amazon.in/apps.

About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

Products on amazon.in range from Books and Movies & TV Shows to Kindle family of E-Readers, Tablets and eBooks; Music; Computers & Accessories; Mobiles & Tablets; Cameras & Photography; Portable Media Players; Toys & Games; Video Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Luggage & Bags; Home & Kitchen; Beauty; Sports and Health & Personal Care, Shoes, Apparel and Sunglasses. It is still “Day 1” and Amazon.in is relentlessly focused on expanding selection and raising the bar for customer experience in India.

About Amazon.com
Amazon opened on the World Wide Web in July 1995. The company is guided by three principles: customer obsession rather than competitor focus, passion for invention, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire, and Fire TV are some of the services pioneered by Amazon.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, and www.amazon.com.mx. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements
This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management's expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.