The Power of Social media to help decide on title of Dr Abdul Kalam’s new books

Amazon.in partners with publishers Rajpal & Sons for a democratic choice of title for Dr Abdul Kalam’s book will release in October

Bangalore, September 08, 2014 : Amazon.in, India’s largest online store, has partnered with Rajpal & Sons, one of the best known publishers of Hindi and English books in the country, in an extremely innovative initiative to decide on the title for Dr. APJ Abdul Kalam’s new book to be released in October. Book lovers get an opportunity to vote and decide the title for the former President of India, Dr. APJ Abdul Kalam’s new book which will be available for pre-order, exclusively on Amazon.in starting 5th September.

Starting from Teachers’ Day (5th September 2014), there will be snippets from the book available on Amazon.in, tweeted as well posted on Amazon’s Facebook page, or at #VoteForTheTitle, for the voters to understand the subject matter. Readers can choose from the 5 titles Dr Kalam has suggested and vote for 1 most appropriate title of their choice. The title with the most votes will be selected and announced on 16th September 2014.

The five titles of Dr. Kalam’s forthcoming books are:

1. Mail from Kalam to Indian Youth - Powerful ideas for growth and empowerment
2. From Kalam to Indian Youth - Powerful ideas for growth and empowerment
3. Your Future is Now - Dr. Kalam’s ideas for growth and empowerment
4. Forge your Future - Dr. Kalam’s roadmap for achieving growth and success
5. So Can You - Dr Kalam’s answers for the contemporary youth

To make the process of voting more rewarding and interesting for the readers, Amazon.in is offering attractive rewards, across all 11 days of voting. Brief excerpts from the titles are posted on Amazon.in’s specially created page for the Vote & Decide Contest, to help customers read and make the right choice.

After voting, they will be required to answer one question about Dr Kalam to be eligible to win the goodies. From those who answer the question correctly, one lucky voter will win a Microroft X Box One and 4 voters will win the Google Nexus 5, while 10 voters will get an autographed copy of the new book by Dr. APJ Kalam. In addition, 500 voters will get Rs. 100 worth Amazon.in Gift Cards for voting and answering correctly every day. These Amazon.in Gift Cards can be used to buy any products on Amazon.in except eBooks & apps.

For more details on the offer and the process, please visit www.amazon.in/vote&decide.

"For decades, the title of the book has always been chosen by the author and publisher. For the first time, we have partnered with Rajpal & Sons, publishers of Dr. APJ Abdul Kalam’s new book, to give the book lovers and young minds of India inspired by Kalam, a chance to decide the title of the book. We are confident that our customers and Dr. Kalam’s fan base will be excited about this opportunity," said Samir Kumar, Director Category Management, Amazon India.

“This is the first time ever in India that the power of social media is being used to decide the title of a book. Dr. APJ Abdul Kalam is India’s foremost inspirational author with a huge set of followers, especially on social media. By giving his followers on social media the chance to decide the title of his next book, we are taking the author-reader engagement to a whole new level never seen before," said Mrs. Meera Johri, Director, Rajpal & Sons.

The voting page will be available from 05th September and will close on 15th September. The book with its new title will be released on 10th October. Readers can pre-book their orders on Amazon.in from 05th September onwards.

Customers on www.amazon.in and Amazon’s mobile shopping application can shop anywhere with ease and confidence from over 17 million products across a broad range of departments including Books; eBooks & Tablets; Movies & TV shows; Kindle Devices, Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Health and Personal Care products; Watches; Fashion Jewelry; Home & Kitchen products; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches; Sports, Fitness & Outdoor equipment; Shoes; Men’s, Women’s & Kid’s wear; Pet Supplies; and now Amazon.in Gift Cards. Customers across several cities in India are increasingly enjoying Amazon’s guaranteed next-day delivery on more than 325,000 products fulfilled by Amazon.

All customers on www.amazon.in benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.

Customers can also now shop on Amazon.in through its mobile shopping apps for Android, iOS and Windows phones. They can use these apps to conveniently shop on the go just as easily as they do on their PC; they can browse & search for their favorite products, view recommendations & customer reviews, add to wish lists & cart and complete the purchase using all of the payment options available on the site and track the status of their orders. The Amazon mobile shopping App is available as a free download through Amazon Appstore: www.amazon.in/apps.

About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

Products on amazon.in range from; Books, Movies and TV shows; the Kindle family of E-Readers, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Cameras & Photography; Portable Media Players; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Home and Kitchen and Beauty. It is still “Day 1” and Amazon.in is relentlessly focused on expanding selection and raising the bar for customer experience in India.

About Amazon.com
Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

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