Amazon Introduces New Kindle for readers In India

New INR 5,999 Kindle now comes with a touch interface, 20% faster processor, twice the storage with weeks of battery life, and all-new features like Vocabulary builder, Kindle Freetime and Goodreads integration.

Kindle FreeTime gives parents a simple, engaging way to encourage kids to spend more time reading.

Bangalore—September 18, 2014-NASDAQ: AMZN): Amazon today introduced the all-new INR 5999 Kindle—now with a 20% faster processor, twice the storage, and a touchscreen interface. Meet the new Kindle at www.amazon.in Pre-orders for the new Kindle start today.

“Our new Kindle is small and light, with weeks of battery life, a 20% faster processor, twice the storage, and a touch interface,” said Peter Larsen, Vice President, Amazon Kindle. “The new Kindle includes all the features readers love—Whispersync, built-in dictionary and new exclusive features like Vocabulary builder, Kindle Freetime and Goodreads integration. It’s never been a better time to be a reader.”

The new Kindle is small, light, and portable—toss it in your bag or put it in a pocket to always have your reading with you. The new Kindle is great for anyone who’s new to e-reading::
- Readers who haven’t yet experienced an e-reader will be surprised by how easy it is to read on, with no glare even in bright sunlight, and weeks of battery life.
- Readers who have never tried eBooks will love enhanced reading features like instant dictionary look-up and adjustable font sizes.
- Parents will love that they can give their kids a purpose-built e-reader with an easy-to-navigate touch interface, plus great features that help kids learn— Kindle Freetime, Smart Lookup, Vocabulary Builder, and more—for just INR 5999.

Kindle features include:
Kindle FreeTime—Gives parents a simple, engaging way to encourage kids to spend more time reading. Hand-select books for your kids to read, and hand out achievement badges when they hit reading milestones. A progress report keeps parents updated on total time spent reading, number of words looked up, badges earned, and books finished
Vocabulary builder- Words looked up in the dictionary are automatically added to Vocabulary Builder to expand your knowledge and reinforce retention. Swipe through your vocabulary words, quiz yourself with flashcards and instantly see those words in context.
No set up required- Kindle arrives pre-registered so you can start reading immediately.
Whispersync- Saves and synchronizes your last page read, bookmarks, and annotations across all of your devices and Kindle apps, so you can always pick up where you left off.
Smart Lookup- Integrates a full dictionary definition with other reference information via X-Ray and Wikipedia.
Weeks of Battery Life- Kindle e-readers have battery life that is measured in weeks, not hours.
Worry-Free Archive- Automatically backs up your Kindle books in the cloud, so you never need to worry about losing your books—re-download your books wirelessly anytime for free.
Time to Read- Tells you how much time it will take to finish a chapter or a book based on your personalized reading speed.
Kindle Page Flip- Skim page-by-page, scan by chapter, or jump to anywhere in your book all without losing your place.
Vocabulary Builder- Compiles words you look up in the dictionary into an easy-to-access list. Use these lists to quiz yourself with flashcards and instantly see words in context.
Facebook and Twitter- Share book recommendations, highlighted sections, and meaningful quotes with friends.

Vast Selection, Low Prices Kindle e-readers come with instant access to the Kindle Store, which includes: Massive selection- Millions of books, including the latest best sellers, Kindle Singles, and more.
Kindle exclusives- Over 600,000 books are exclusive to the Kindle Store.
- Low book prices- More than 30,000 Free-ebooks and over one million titles at INR299 or less and over 250,000 titles at INR99 or less.

Over the next couple of months, new features like Word Wise and Enhanced Search will be introduced as part of a free, over-the-air software update and will also be available on Kindle Paperwhite. The new Kindle is available for INR 5999 at www.amazon.in/kindle and will start shipping on October 9, 2014. .

About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform. Products on amazon.in range from Books and Movies & TV Shows to Kindle family of E-Readers, Tablets and eBooks; Music; Computers & Accessories; Mobiles & Tablets; Cameras & Photography; Portable Media Players; Toys & Games; Video Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Luggage & Bags; Home & Kitchen; Beauty; Sports and Health & Personal Care, Shoes, Apparel and Sunglasses. It is still “Day 1” and Amazon.in is relentlessly focused on expanding selection and raising the bar for customer experience in India.

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About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.