launches e-mail gift cards from popular brands

Customers will now be able to instantly gift their loved ones gift cards from their favourite brands

Bangalore, December 15, 2015: Amazon recently announced the launch of e-mail gift cards from 15+ popular brands offering a simple, easy and convenient option for customers to buy Gift Cards for their loved ones. Customers can select buy and send e-mail gift cards from across Fashion, Travel, Spa and Entertainment categories and choose from popular brands such as Shoppers Stop, Westside, Pantaloons, Levi’s, Allen Solly, Arvind, Celio, Helios, Van Heusen, Cleartrip, MakeMyTrip, PVR Cinemas, PVR BluO, PN Rao and Lakme Salon. This selection will soon be expanded to many more brands across categories such as Restaurants, Electronics, Fitness, Grocery and Home Furnishing.

Previously, branded gift cards were only available in physical gift card format and the delivery time would range from 4-10 days based on the delivery location. With e-mail gift cards, customers can now send the same gift card in an e-mail format instantly to their loved ones. Another added advantage of e-mail gift cards is that it offers customers a range of flexible denomination to choose from, ranging INR 500-10,000 which is a constraint in physical gift cards.

Commenting on this association, Mr. Subramanya Sharma, Chief Marketing Officer at Cleartrip said, “We are excited to launch our e-gift cards on Amazon. Cleartrip is happy to partner for this initiative and we are confident that travel gifting is a trend that will see huge uptake in the days to come.”

Mr. Srinivas Rao, General Manager Payments, Amazon India, said,“We are very excited with the response that we have received so far for Gift Cards. The launch of the non-Amazon branded e-mail Gifts Cards is a step further to provide our customers the convenience of selecting interesting, unique gifts making the process of gifting and shopping easy, convenient and enjoyable. The launch of non-Amazon branded e-mail gift cards adds to the selection of instant gifting options available on the gift card store. This launch makes a one-stop destination in India that offers various types of gifting solutions for all occasions and for any amount. This is in line with our vision to offer our customers a place to find, discover & buy anything that they desire to buy online,”

This innovation for Instant Delivery email Gift Cards has been enabled by the Qwikcilver Gift Card Technology Platform integrated seamlessly with all the brand partners at their respective offline brand stores across India & online brand portals. Customers can now buy non Amazon branded e-mail gift cards through Net banking, credit and debit cards.


The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, Fire TV, Amazon Echo and Alexa are some of the products & services pioneered by Amazon.