launches India’s largest multi-brand Precious Jewellery Store

Offering over 22,000 styles of precious jewellery for the discerning Indian woman from 18 top brands

Bengaluru, December 16, 2014: today announced the launch of the Precious Jewellery Store with India’s largest online selection. Launched in time to coincide with the wedding season, the new store offers customers a wide range of choice in precious jewellery. Customers can choose from over 22,000 styles of precious jewellery ranging from mangalsutras, necklaces, bangles, earrings to anklets, rings and other accessories like gold coins, toe rings, etc. from leading Indian and international jewellery brands.

With this launch now offers a comprehensive portfolio of Jewellery from fashion, semi-precious, designer to precious, all at one place.

“Much like the West, we in India are also witnessing an increasingly trend in online jewellery shopping. Therefore the launch of India’s largest precious jewellery store is a natural step towards our customer centric approach. This new store with thousands of designs is a trustworthy single point jewellery destination for all - the discerning Indian women, men and children,”, said Vikas Purohit, Category Lead Fashion, Amazon India.

Choose from leading brands:

For ease in selection across 22,000+ products, the new Precious Jewellery Store on has been curated into Diamond jewellery, Gold jewellery, Gemstone jewellery, Wedding and Engagement rings, Gift collection, Religious selection and Designer jewellery stores, housing exquisite designs from leading brands such as Gitanjali group’s - Asmi, Nakshatra and D’damas, Diti, Gili, Sangini, Aspen, Mehrasons, Ahilya, as well as and and more. Only brands with a valid certification like hallmark guarantee or other international/national guarantees will be sold on

Exclusive online collection:

The new Precious Jewellery Store on introduces customers to several exclusive brands and collections including Orra, Mumbai-based Tara Jewellers, the Tanya Rossi Italy line of precious jewellery specially created by India’s finest couture jewellery brand Rose Group as well as Nirvana & new Viola Italiya collections from Gitanjali. All these exclusive collections have been specially created and introduced by the brands for their customers from across India. That’s not all! The store also introduces designer precious jewellery selection from leading jewellery designer Poonam Soni called Jewels Eleven for customers. has partnered with GIA to create ‘Powered by GIA’ buying guides for diamond & gemstone buying as well as buying guides for precious metals, birthstones, size information and conflict free diamond. The Amazon India jewellery customer service team consists of GIA trained professionals who can be reached out to with a single click from the product page. To enhance customer experience, the store promises an intuitive search and browse experience, detailed buying guides, detailed product images, detailed videos along with free 10-day return policy.

The store also offers a special ‘Conflict-Free Diamond Collection’ with 3700+ styles of diamond jewellery for customers who prefer to purchase diamond Jewellery that is conflict-free.

Consumers on and Amazon’s mobile shopping application can shop anywhere with ease and confidence from over half a million products across a broad range of departments including Books; eBooks & Tablets; Movies & TV shows; Kindle Devices, Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Health and Personal Care products; Watches; Fashion Jewelry; Home & Kitchen products; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches; Sports, Fitness & Outdoor equipment; Shoes; Men’s, Women’s & Kid’s wear; Pet Supplies; Gift Cards; Large Appliances, Gourmet & Specialty Foods, Kids Party Supplies, Musical Instruments & Professional Audio; Office and Stationary Supplies store and now Precious Jewellery store. Consumers across several cities in India are increasingly enjoying’s guaranteed next-day delivery on over a million products fulfilled by Amazon.

All Consumers on benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.

The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.