Go #CrazyAboutReading during JLF!

Amazon.in brings the Jaipur Literature Festival 2015 closer to book lovers across India

To treat customers to a special JLF store, easy access to new books, authors chats, opportunity to own original autographed copies of books, attractive offers on Kindle devices and much more

Bengaluru, January 15, 2015: Amazon.in, India’s largest online store has partnered with Jaipur Literature Festival (JLF) to bring the festival closer to book lovers across India. Amazon.in is the Official Book Partner of the JLF this year to be held from January 21 – 25, 2015 as part of this association, will create a special JLF Store on its marketplace, www.amazon.in. The JLF Store, that will go live early next week, will be a one-stop destination for customers across India to access books of their favorite authors from the festival as well as purchase new releases such as Arise, Awake by Rashmi Bansal, Restart by Mihir Sharma, India Shastra by Shashi Tharoor and In other words by Javed Akhtar and many more.

When at the Jaipur Literature Festival this year, visitors must visit the Amazon.in kiosk. Amazon.in, which houses India’s largest bookstore, will set up a kiosk at the event so that visitors can not only browse through some of the bestsellers of 2014 and new launches of 2015 but also experience Kindle devices and the world of e-reading. Customers will get to engage with prominent authors including Girish Karnad, Javed Akhtar, Ashwin Sanghi, Rajdeep Sardesai, Mihir Sharma, Naseeruddin Shah, Bibek Debroy, Sudha Murthy, Shobhaa De, Salima Hashmi, Amit Chaudhuri, Basharat Peer, Rashmi Bansal and many more at the kiosk and also through the Amazon India Facebook and Twitter handles. Books in Hindi and other Indian languages will be available at the Amazon.in kiosk at JLF and also on the JLF Store on Amazon.in.

“A love of reading and a profound appreciation for the people who create great books is part of our DNA at Amazon. The Jaipur Literature Festival has emerged as one of the biggest events in India which sees the confluence of readers and writers and the publishing industry. We are excited to be associated with this marquee event and look forward to engaging with our customers at the event,”said Samir Kumar, Director Category Management, Amazon India.“Through the special JLF Store on Amazon.in, we are delighted to provide an opportunity to those who are not able to attend this event in person, to be part of it and experience parts of it through our website,”adds Samir.

In its constant endeavor to provide something more to consumers, Amazon.in will provide gift coupons to everyone who makes a purchase at the Amazon.in kiosk so that they can avail discounts for their next purchases on www.amazon.in. On offer is also a special discount of INR 1000 on all Kindle models when purchasing at the kiosk.

Customers across India, who are not present at the event in person, get a chance to win original autographed copies of various bestsellers through exciting contests and offers that will run throughout the duration of the event on Amazon.in’s all social media channels.

#CrazyAboutReading

Amazon.in will be celebrating a fun week of reading through its #CrazyAboutReading campaign, with live tweets, exclusive interviews and contest giveaways. Follow @AmazonIn #CrazyAboutReading to know more.

In addition, Amazon.in will set up #CrazyAboutReading Wish Tree inside the Amazon.in stall at the JLF with cards that will carry popular lines from books. Visitors can also pen an unforgettable line from any book they have read on a card, hang it on the tree and stand a chance to win one of three Kindle Paperwhite e-readers that will be given away daily.

About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About Amazon.com
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.