Bulova watches debut in India exclusively on Amazon.in

Brings 140 year old watch making legacy to one of the largest watch markets

New Delhi, February 5th, 2015: Bulova, renowned for artistry and innovation for 140 years, makes its debut in India today. Known for their superb craftsmanship, design and style enhanced by the finest technology, Bulova is the Official Time Keeper and Global Partner of The English Premier League football club, Manchester United. Bulova has launched a comprehensive selection of watches across its Automatic, Classic, Diamond, Marine Star, Precisionist collections in India. In addition, Bulova has also launched a comprehensive selection of watches from its Caravelle range, in India. The entire Bulova range of watches is exclusively available on www.amazon.in.

“We are very excited about the opportunity to showcase the Bulova brand on Amazon.in, and to bring our legacy watches to the Indian customers. India is one of the fastest growing economies and we are delighted to launch the brand online in order to provide maximum possible reach,” added June Rhee, VP Asia Pacific, Bulova.

A Bulova watch known for its precision accuracy and durability is a piece of timekeeping that anyone would be proud to own. To match the diverse taste and needs of Indian consumers, Bulova has a wide array of watches that one can browse through and pick up on Amazon.in. The collection comprises of Bulova Automatic watches reflecting centuries of timekeeping artistry, with self-winding mechanical movements that never need batteries. Bulova Classic watches which are designed with authentic styling and meticulous detail offer sophisticated essentials for men and women. Bulova Crystal watches are designed to make a brilliant fashion statement with individually hand-set crystals for men and women with a bold sense of style; all are now available in India on the Amazon.in watch store.

Bulova is also known as the industry leader in diamond watch design. Bulova’s Diamond Gallery features full three-prong case settings to intensify the reflection of light on every stone, creating a timepiece of extraordinary beauty and sparkle. Designed for serious fun in the water and out, with true dive-watch styling and color, Bulova Marine Star, a leader in sports timekeeping technology, delivers high performance functionality and water resistance up to 200 meters. Precisionist, with Bulova’s exclusive UHF (Ultra High Frequency) movement features a three-prong torsional resonator which vibrates at a frequency of 262kHz, eight times faster than an standard quartz movement and ensures accuracy to within seconds per year.

“We are pleased to bring the popular US watch brand Bulova to India through our exclusive tie-up. Fashion and Premium watches are one of the fastest growing categories on our marketplace. This initiative is in keeping with Amazon.in’s endeavor to bring the best of the brands for Indian consumers.”said Vikas Purohit, Head Fashion, Amazon India, on the occasion of the launch.

Bulova began his business with a small jewelry establishment in 1875. In 1912, Bulova opened a factory in Bienne, Switzerland dedicated to the standardization of watch parts and helped transform how watches were made. To commemorate the company’s 125th anniversary in 2000, Oct 4 was officially proclaimed as “Bulova Day” in New York. Recently, the brand signed a three year partnership with Manchester United football team, serving as the team’s official timekeeper and global partner.

Bulova, incidentally, is the only watches brand to offer three distinct timekeeping technologies: quartz, mechanical, and Precisionist -the finest quartz movement to alternative technologies such as solar or mechanical energy ensures that each Bulova watch is accurate to within seconds a year! With most of the watch bracelets made of solid stainless steel, some are plated with Bulova's unique 23-karat hard gold process, which assures surface durability. The straps, made of the finest leather, speak of elegance and are resistant to wear and tear.

Bulova, along with Caravelle, will be available exclusively on Amazon.in, for the Indian customers.

Caravelle New York, which is the fashion brand from Bulova, will also be available exclusively on Amazon.in. Caravelle brings to the Indian customer bold, innovative designs, focused on latest New York fashion trends. The watches offer a wide range of designs as well as materials and functionalities. The black ionic plated stainless steel models for men are in a stunning contrast to demure enamel bangles that women would go for. Classic black dials, gold numerals and black leather straps contrast with stainless steel chronograph pieces showcase vibrantly colour dials in blue, green, and orange. The brand also offers are also pair European crystal elements with metallic leather straps as well as stainless steel bracelets in rose-gold, gold, and silver variants. To complete the entire range of the fashion spectrum are the horn and tortoise acetate bangles, silicone rubber bracelets, and wrap-around leather straps.

Consumers on www.amazon.in and Amazon’s mobile shopping application can shop anywhere with ease and confidence from over half a million products across a broad range of departments including Books; eBooks & Tablets; Movies & TV shows; Kindle Devices, Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Health and Personal Care products; Watches; Fashion Jewelry; Home & Kitchen products; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches; Sports, Fitness & Outdoor equipment; Shoes; Men’s, Women’s & Kid’s wear; Pet Supplies; Gift Cards; Large Appliances, Gourmet & Specialty Foods, Kids Party Supplies, Musical Instruments & Professional Audio; Office and Stationary Supplies store and now Precious Jewellery store. Consumers across several cities in India are increasingly enjoying Amazon.in’s guaranteed next-day delivery on over a million products fulfilled by Amazon.

All Consumers on www.amazon.in benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee.

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