Kindle is the Associate Sponsor for Amazon India Fashion Week 2015

New Delhi, 11 March, 2015: The Fashion Design Council of India (FDCI) today announced Kindle, the best-selling e-reader, as its Associate Sponsor for the upcoming Amazon India Fashion Week Autumn-Winter 2015.

The alliance strengthens FDCI’s commitment to offer a hearty digital experience by showcasing a new-age fashionable reading experience through Kindle.

Announcing the association with Kindle, Sunil Sethi, President, Fashion Design Council of India said, “FDCI has always fostered associations that are in tune with the fashion industry globally. Our latest partnership with Kindle as associate sponsor for the Amazon India Fashion Week highlights this commitment. Just as the India Fashion Week is a trendsetter in the world of fashion, Kindle too is a game changer for the new age book-lover. We welcome Kindle on-board and hope for a fruitful coalition.”

Rajiv Mehta, Country Manager, Kindle India, said, “We are very excited to be present at the Amazon India Fashion week amidst design, creativity and style. Kindle, known for innovation and design, fits right in. It is ‘a must have’ accessory for our creative and swish customers. We look forward to showcasing our full line up of Kindle devices that are carefully crafted for the love of reading.”

Kindle e-readers come with instant access to the India Kindle store, with more than 2.5 million titles priced in Indian Rupees (INR), including 650,000 eBooks exclusive to Kindle. The India Kindle Store also includes thousands of books from India, that are popular in-country such as Sachin Tendulkar’s number one bestselling autobiography, Playing it My Way, titles from top Indian authors such as Amish Tripathi, and Ashwin Sanghi and a number of popular international releases such as Gone Girl by Gillian Flynn and Private India by James Patterson. Additionally, the India Kindle Store has 25,000 classics available for free download through Kindle devices and the free Kindle reading app available for Android and iOS devices.

About FDCI

Fashion Design Council of India: A non-profit organisation, the FDCI is the apex fashion council of India. Represented by over 300 designers, the FDCI takes Indian fashion global by promoting the 'business of fashion'.

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The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.