Amazon Introduces Kindle Voyage for Readers in India

Kindle Voyage the thinnest, most advanced, brightest, highest resolution, highest contrast display and reimagined page turns to be unveiled at the opening day’s finale show by JJ Vallaya at the Amazon India Fashion week Autumn-Winter, 2015.

New Delhi, March 25th, 2015: Amazon today announced the availability of Kindle Voyage, the 7th generation of Kindle, in India. Kindle Voyage is the thinnest, most advanced Kindle ever and features a higher resolution, higher contrast display with a new adaptive front light and reimagined page turns.

“The stylishly designed Kindle Voyage was crafted to give readers the best possible reading experience,” said Rajiv Mehta, Country Manager, Kindle India. “They can download books from the selection of 2.5 million ebooks in the India Kindle Store, read for hours without eyestrain or glare, and even read in bright sunlight. With free 3G available on Kindle Voyage, users never have to hunt for or pay for a Wi-Fi hotspot. With a battery life that’s measured in weeks, it is the perfect reading companion.”

Kindle Voyage will be unveiled for Indian customers at the opening day’s finale show by JJ Vallaya, titled “The Bolshoi Bazaar” at the Amazon India Fashion week Autumn-Winter, 2015.

“It gives me immense joy to associate with Kindle, an experience discovered by me only a few months back. Being an avid reader or rather used to soaking in visual experiences of elaborate coffee table books, I had never really felt the need to invest in books that were meant to be read. But the geek in me unearthed the reader in me when I discovered Kindle…be it Philosophy, Poetry, History from across the planet, this was the perfect answer!,” said Vallaya.

Earlier this week, India Kindle Store also announced support for local credit and debit cards, net banking and Amazon.in gift cards to purchase eBooks.

“We want to make it easier for our customers across India to read more and more, anytime and anywhere. The choice of devices and additional payment methods are all to enable and celebrate their passion for reading.” added Mehta.

To shop on the India Kindle Store, visit www.amazon.in/kindlebooks.

Kindle Voyage—Our Most Advanced E-Reader with Innovative Features
All-New Design—The Thinnest Kindle Ever—Kindle Voyage features a sophisticated, all-new design, with a beautiful flush glass front and a magnesium back, so it is strong, thin, and light. At just 7.6 mm thin and weighing less than 6.4 ounces, Kindle Voyage is the thinnest device we’ve ever built, making it even easier to hold with one hand and read for hours.
Next Generation Paperwhite Display- Kindle Voyage uses a brand new Paperwhite display, with the highest resolution, highest contrast, and highest brightness of any Kindle. With 300 pixels per inch, the new Paperwhite display delivers laser-quality text and images. The exclusive flush-front display stack uses specially strengthened glass, which is designed to resist scratches. Since regular glass would create glare, the cover glass on Kindle Voyage is micro-etched in order to diffuse light, ensuring you can read easily in bright light without glare. The etching pattern on the glass also serves to match the feel of paper.
Adaptive Front Light—Our Smartest Front Light- In addition to being our brightest front light ever, the new adaptive front light automatically adjusts the brightness of the display based on the surrounding light. And because not everyone has the same lighting preferences, the adaptive front light can be fine-tuned to your personal preference. Also, since the human eye adjusts to darkness over time, the light you need when you start reading in the dark will seem too bright 30 minutes later—the adaptive front light slowly lowers the display’s brightness over time to match the way the eye responds to darkness.
PagePress—Reimagined Page Turns- Kindle Voyage introduces PagePress, a new way to turn pages. PagePress uses a custom-designed force sensor that sits directly under the bezel. You simply rest your thumb on the bezel and turn the page by lightly pressing. When you turn the page, Kindle Voyage delivers tactile feedback from a haptic actuator. The actuator delivers just enough vibration to let you know you turned the page, but is subtle enough that you won’t be distracted from your reading. You can personalize both the pressure level needed to trigger a page turn and the haptic feedback level. Kindle Voyage introduces PagePress, a new way to turn pages. PagePress uses a custom-designed force sensor that sits directly under the bezel. You simply rest your thumb on the bezel and turn the page by lightly pressing. When you turn the page, Kindle Voyage delivers tactile feedback from a haptic actuator. The actuator delivers just enough vibration to let you know you turned the page, but is subtle enough that you won’t be distracted from your reading. You can personalize both the pressure level needed to trigger a page turn and the haptic feedback level.
New Origami Cover- The new origami-style cover design is inspired by the best-selling Origami covers for Fire tablets, and provides a stand for both portrait and landscape positions. Origami covers attach magnetically so they are easy to take on and off, and automatically turn the Kindle Voyage on and off when readers open and close the cover.
Free 3G- Kindle Voyage is available with free 3G, which means users never have to hunt for or pay for a Wi-Fi hotspot—simply download and read books anytime, anywhere, in over 100 countries around the world. Amazon pays for the 3G connection - the user pays no monthly fees and signs no annual contracts.

Customer-Favorite Kindle Features Include:
Worry-Free Archive- Automatically backs up your Kindle books in the cloud, so you never need to worry about losing your books—re-download your books wirelessly anytime for free.
Weeks of Battery Life- Kindle e-readers have battery life that is measured in weeks, not hours.
No set up required- Kindle arrives pre-registered so customers can start reading immediately.
Whispersync- The last page read is saved and synchronized with bookmarks and annotations across all devices and Kindle apps, so readers can always pick up where they left off.
Smart Lookup- Full dictionary definitions are integrated with other reference information via X-Ray and Wikipedia.
Time to Read- Tells you how much time it will take to finish a chapter or a book based on your personalized reading speed.
Kindle Page Flip- Readers can skim page-by-page, scan by chapter or jump to anywhere in their book all without losing their place.
Vocabulary Builder- Words readers look up in the dictionary are compiled into an easy-to-access list. One can use these lists to quiz themselves with flashcards and instantly see words in context.
Facebook and Twitter- Readers can share book recommendations, highlighted sections and meaningful quotes with friends.

The new Kindle Voyage starts at Rs.16,499 and is available today at www.amazon.in and through 350 offline stores across the country.

About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform. Products on amazon.in range from Books and Movies & TV Shows to Kindle family of E-Readers, Tablets and eBooks; Music; Computers & Accessories; Mobiles & Tablets; Cameras & Photography; Portable Media Players; Toys & Games; Video Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Luggage & Bags; Home & Kitchen; Beauty; Sports and Health & Personal Care, Shoes, Apparel and Sunglasses. It is still “Day 1” and Amazon.in is relentlessly focused on expanding selection and raising the bar for customer experience in India.

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About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of the products and services pioneered by Amazon.