Amazon.in expands its Health & Personal Care department with the launch of Household Supplies store

Bangalore August 26, 2015: Amazon India today announced the launch of its Household Supplies store that offers a wide range of products including dishwashing detergents, household cleaners, laundry detergents, paper, plastic wraps as well as puja supplies. Customers now shop with ease and convenience for household supplies from 40+ brands like Vim, Surf, Ariel, Comfort, Downy, Domex, Harpic, Origami, Scotch Brite, Freshwrapp, Finish, Clorox, Bounty etc. and get these delivered anywhere across India at their doorstep.

“Customers in general spend a lot of time each month, mostly during the weekend, driving to and fro to purchase household supplies and then carrying these bulky items to their homes. Often, they get limited by choice. Further, customers in Tier 2 and Tier 3 cities are not only limited by choice but also access to imported brands and have to purchase whatever is available. With the launch of the new Household Supplies store, adding to the already existing wide range of general merchandise product, on Amazon.in, customers across India can now enjoy a hassle free shopping experience for all these products and also enjoy fast and reliable doorstep delivery,” says Saurabh Srivastava, Category Leader - FMCG, Amazon India.”

The Household Supplies store is curated into various sub stores including Laundry & Detergents, Household Cleaning, Bathroom Cleaners, Paper Towels & Tissues, Dishwashing, Pest Control, Disposable Bags & Other Household Needs which includes a dedicated puja supplies store with agarbattis, dhoop, incense sticks, dhoop holders and other items. Customers can browse through the household supplies store and narrow down to products of interest using filters of brands, price, customer reviews, veg/non-veg origin and discounts. In addition to this each unit of the “Amazon Fulfilled” inventory is tracked to ensure that the product delivered to a customer has sufficient time before expiry allowing for timely consumption.

The Household Supplies store is housed in the Health & Personal Care department on Amazon.in. The HPC department on Amazon.in was launched in April 2014 with a selection ranging across nutrition, healthcare, body supports, mobility aids and personal care products. With the launch of the Household Supplies store, the total offering now stands at 40,000 products from 5000 Indian & international brands. Since its launch, the store has witnessed a tremendous sales growth to the tune of 400% YoY and over 50% QoQ.

All Consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to over 30 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two day delivery and the just launched Sunday delivery on products fulfilled by Amazon.

About Amazon.in

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About Amazon.com

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, Fire TV, and Amazon Echo are some of the products and services pioneered by Amazon.