launches Junior’s Store, a fashion destination for boys and girls

CHEMISTRY fashion for girls exclusively available on

Bangalore, August 31st, 2015:In line with offering fashion for who you are,, India’s largest online store, today announced the launch of its Junior’s store under the kid’s clothing category. The store caters to the fashion needs of both junior boys and girls in the age group of 7 to 14 years with 3,600 styles from over 50 most sought-after brands on the trusted Amazon platform, known for easy, fast, convenient and reliable shopping experience.

Amazon Fashion is the fastest growing category on offerings access to over 5000 brands and it has become a one stop destination for all fashion needs of adults, youngsters and kids.

The Junior’s store is specially curated to offer a perfect place for boys and girls to express their individuality through clothing and fashion. The collection showcases an impeccable combination of adult styling with fresh, innocent designs, giving them a unique opportunity to craft their own sense of fashion and personality.

Commenting on the launch, Vikas Purohit, Head, Amazon Fashion says, “Not just a store, this is a one-stop destination for boys and girls who don’t have too many options available in the market. This age-group is aspirational, emulates fashion style of adults, and have an active social life. The Amazon Junior’s store is a fashion solution to this emerging group of consumers, current and future fashionistas, who can now experiment with fashion and define their own style quotient by adding latest and trendiest pieces of the season from a wide selection of brands; delivered at their door-step”.

Looking at the need-gap and growing demand for fashion in this segment, CHEMISTRY, an Indian fashion house specializing in women’s apparel in both woven and knitwear, created and launched a line of CHEMISTRY girls exclusively on, making the brand’s latest selection accessible to a wider consumer base across the country.

“We are excited to launch CHEMISTRY Girl on the Amazon Junior Store. Amongst the most frequent requests we received at CHEMISTRY was - "dress the tweens". The "easy cool" collection has colorful prints, iconic dresses and fun graphics - all the things we love at CHEMISTRY! Our star customer is super cute, super creative and free spirited. We would love to put a smile on her face”, added Sunil Jhangiani, Founder, CHEMISTRY.

From smart casuals, chic dresses to versatile skirts & shorts for girls and from cool super hero t-shirts to latest denim styles and three-fourths, the store aims to provide a complete range of high-quality summer and winter collections with the convenience of shopping at home. The brands featuring at the store include Adidas, Avengers, Batman, Elle, Disney, French Connection kids, Kidology (designer-wear label for kids), and many more in season’s most popular colors and styles.

All Consumers on and the Amazon mobile shopping app have an easy and convenient access to over 30 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy’s guaranteed next-day, two day delivery and the just launched Sunday delivery on products fulfilled by Amazon.

The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, Fire TV, and Amazon Echo are some of the products and services pioneered by Amazon.