expands its Consumer Electronics offering with AmazonBasics

Customers can benefit from a range of high quality digital accessories from Amazon

Bengaluru, September 10, 2015:, India’s largest online store today announced the expansion of its Consumer Electronics store with the launch of AmazonBasics. AmazonBasics offers a range of high quality digital and home accessories for customers who want exceptional value and quality.

Launched in the USA in 2009, AmazonBasics products are available across most of Amazon’s global marketplaces. At launch, the AmazonBasics line in India currently includes products like Apple-certified lightning cables, data cables for Android devices, audio video cables and adapters. Going ahead, the product line will be rapidly expanded to reflect the global selection. With the launch of AmazonBasics, customers will be able to enjoy greater selection of high-quality products at value pricing.

“AmazonBasics brand was created with the vision of providing the best combination of selection and price to our customers. The range has been designed to add value to our customers by offering high quality products at lower prices. With 1-year warranty, appealing designs and reliable quality, AmazonBasics is targeting to offer an enhanced customer experience through a wide range of products. We are excited to make our global product portfolio available to customers in India”, said Samir Kumar, VP Category Management, Amazon India.

Like all products sold on, customers can read customer reviews and see what other customers have purchased after viewing these products. AmazonBasics products come with a one-year warranty and are eligible for expedited deliveries

In the coming months, the offering will expand to include many other product categories.

All Consumers on and the Amazon mobile shopping app have an easy and convenient access to over 30 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy’s guaranteed next-day, two day delivery and Sunday delivery on products fulfilled by Amazon.


The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.