Chevrolet Trailblazer to go on sale on Amazon.in
To provide entirely new purchase experience in premium segment
New Delhi - General Motors India today announced that it has partnered with Amazon India for booking the Chevrolet Trailblazer, the first of its kind initiative for premium vehicles in India. Apart from letting customers book the Trailblazer at our showrooms, bookings for the premium SUV will begin on October 21, 2015 at Amazon India.
Commenting on the association, Mr. Arvind Saxena, President and Managing Director, General Motors India said,“The Chevrolet Trailblazer is a powerful car and it needs a powerful introduction. That’s why we are partnering with Amazon India, to change the way consumers can purchase a car. This is a first of its kind promotion for premium vehicles in the booming Indian e-commerce space and will enable us to create an entirely new and unique experience for Chevrolet Trailblazer customers”
“The evidence for e-commerce is compelling: around 65 million consumers in India will buy online this year against around 40 million in 2014. We found that many of our customers already refer to online platforms before they buy a vehicle, especially in the premium segment, and this new approach makes buying a Chevrolet car an even more consumer friendly process,” Mr. Saxena added.
”We are very excited to make this offer available to our customers across the country, As the digital economy grows in India, customer buying habits are changing too and we continually look for opportunities to transform the way India buys and the way India sells. This is a perfect example of that effort.” said Amit Agarwal, Vice President and Country Manager, Amazon India.
The Chevrolet Trailblazer makes its debut on Amazon India beginning today, where customers can get all the information regarding the vehicle. Customers can book their car at a nominal booking amount on Amazon with an option of 100% booking amount refund in case they change their mind. The Chevrolet Trailblazer’s online bookings received on Amazon.in will be fulfilled by the nearest dealership.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 115 countries and selling around 4.8 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. The Chevrolet portfolio in India includes the Beat, Captiva, Cruze, Enjoy, Sail, Sail Hatchback, Spark and Tavera. More information on Chevrolet models can be found at the site
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.