Amazon.in expands selection and labels on its Designer Store

Your favorite designer label is now accessible and affordable; Discover an exquisite range of statement outfits this festive season on Amazon.in


Bangalore, October 07, 2015 Have you been searching for a style statement for a timeless festive look which is also affordable? Want to don the designer outfit that you have been eyeing for months but not had the time to get your hands on it? Or Well, now just log on to Amazon.in!

On the eve of the country’s biggest fashion event Amazon India Fashion Week, Amazon.in has added some of the country’s acclaimed designers to offer a wide range of selection to customers across India for the upcoming festive season. The store that was launched six months ago offers an exhaustive and elaborate designer collection from designers like Anju Modi, Anupama Dayal, Gaurav Gupta, Leena and Ashima, Poonam Bhagat, Ranna Gill, Samant Chauhan, Kavita Bhartia and many more. The Designer Store on Amazon.in is housed on the Amazon India Fashion Week page which is a one-stop destination for fashionistas to log on to trends ahead this season.

From Ashima Leena’s earthy tones, Kavita Bhartia’s strong play around black and white to Anju Modi’s fairytale dressing, the store has something for everybody. With lot of lace, textures combined with motifs, prints, lines each designer conveys a visual story with their respective collection.

“The exclusive collection for Amazon.in is an endeavour to share my designs and aesthetics with buyers and customers all across the country! With Amazon.in’s attempt of bringing the A-to-Z of fashion through the Designer Store at their platform, I believe that this first time association will also help us reach customers who did not have access to our collections”says designer Anju Modi.

“The collection has been especially crafted to suit the merchandise at Amazon Fashion. I am very excited to be a part of Amazon India as it provides a wide platform to reach the right audience. This year the look is modernistic in blush pink, white and black with textures, sequins and hand work adding more power and edge to the looks created. The hint of gold used in the collection adds glamour and traditional vibe to the garments” says designer Kavita Bhartia..

Amazon.in forayed into fashion in September 2013 with the launch of the Fashion Jewellery and Watches selection. Since then the store has continually added selection to grow the portfolio including apparel for men, women, kids across ethnic wear and western wear, shoes, handbags and luggage among others. Today the store has over 5000 brands and over 5 lakh styles.

All Consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to over 30 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two day delivery and the just launched Sunday delivery on products fulfilled by Amazon.

About Amazon.in

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About Amazon.com

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, Fire TV, Amazon Echo and Alexa are some of the products and services pioneered by Amazon.