WGSN in Association with Amazon.in presents Global trends for Indian Fashion, Spring/Summer 2016 at Amazon India Fashion Week
Get empowered with fashion forecasts from across the world; Insights for women’s wear in India
Bengaluru, October 09, 2015 Today marked another first for the fashion industry in India! Amazon.in and FDCI brought in WGSN, world’s leading fashion and consumer trend forecasting service, to unveil the Spring/Summer 2016 Global Trends Insights for women’s wear. The presentation made at the Amazon India Fashion Week gave an outline of macro trend forecasts and clear visual themes that will dominate the upcoming season’s fashion demand.
The trend presentation will be another input to sellers, designers, retailers and the fashion industry at large to support their ability to deliver the latest fashion-rich offerings to customers. Derived from a broad range of research from catwalks and editorials to street style and directional retail, the briefing includes detailed insights on colour, fabrics, and patterns with key styles in apparels and accessories. The content also covers fashion concepts presented through insightful imagery with a strong product focus to provide tangible takeaways on not-to-miss global and local ethnic-wear trends.
Speaking about the evolution of the retail landscape across the global boundaries, Catriona Macnab, Head of Fashion WGSN said “With the advent of the digitalization, the trade channels across nationalities have felt an emerging need to plan and trade their product range with confidence for commercial success (maximum margin and sell through rate). WGSN, a world leading trend authority, has been playing a key role here by providing trusted information, insight and inspiration through directional & commercial themes that will ignite the creative process further. We are delighted to join hands with Amazon.in and the Indian fashion fraternity in this endeavour and will continue to make our contributions to the journey of digital economy. The WGSN presentation offers coverage that includes design, commercial success, and key information with local Indian trend and retail analysis and much more.”
“Fashion is among the top three categories of Amazon.in and we are constantly working towards transformational opportunities for the fashion industry. We are excited to bring this guidance from global experts for the upcoming Spring/Summer 16 bringing our consumers the latest global and Indian fashion trends. The seasonal trends forecast is our first step towards building knowledge wealth for the entire fashion industry and support entrepreneurs to create not just Indian but globally relevant fashion brands from local players,”said Narendra Kumar, Head, Amazon Fashion.
“We are delighted at this association of WGSN and Amazon.in to bring global trends handy to Indian designers and consumers. We strongly believe that these insightful trends will further support our designers in projecting their creations in line with the latest trends,”said Sunil Sethi, President, FDCI.
All Consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to over 30 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two day delivery and Sunday delivery on products fulfilled by Amazon.
WGSN is the world leading trend authority, serving the fashion and creative industries. We enable our members to make better decisions about the products they design, produce and sell by enhancing their creativity and reducing their risk. Our products and services touch every stage of the supply chain from sourcing to design and marketing to retail while our insight, intelligence and data covers long- and near-term trends through to up-to-the-minute retail analytics. WGSN has strategic trend hubs in New York, London and Hong Kong and 14 offices globally where our network of experts and specialists are based. These include forecasters, designers, editors, consultants, account managers, marketers, product developers and more. Our full product portfolio includes online trend services WGSN Fashion and WGSN Lifestyle & Interiors, retail analytics site WGSN INstock, crowd-sourcing design validation service WGSN Styletrial, and our specialist consulting offer WGSN Mindset. Our team has been serving the industry for 17 years and our member base includes global brands and independent designers alike, as well as 95% of the Fortune 500 companies. To learn more visit: www.wgsn.com
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.
A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 350 members. Founded on the premise of promoting, nurturing and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. Website: www.fdci.org