Amazon.in launches ‘Crafted in India’ store in line with AIFW’s Grand Finale

This festive season, shop for authentic Indian crafts at affordable prices that come to you straight from the master weavers and artisans from all over the country

Over 3,500 selections across Sarees, Jewellery, Handbags, Shoes and more


Bengaluru, October 5, 2015: Wondering what to wear for the upcoming festive season? Want to grab an authentic silk saree and classic Indian jewellery but don’t have access to the products from fine craftsmen sitting in villages of Tamil Nadu, Gujarat, Rajasthan, and other regions?

As we all gear up for the country’s biggest fashion event, the Amazon India Fashion Week, Amazon.in opens a whole new world of authentic regional fashion and crafts for customers across India with the launch of the “Crafted in India” store today. Featuring over 3,500 products from over 11 different regions, the store launches on the Amazon India Fashion Week page, so customers can easily discover and shop for their favourite regional products on Amazon.in.

“Crafted in India” store is curated to showcase authentic selections in sarees, shoes, handbags, jewellery and much more. Sourced straight from the master weavers and artisans from different regions, customers can handpick from a wide selection of Benarasi sarees with gorgeous metallic patterns from Varanasi, intricate Chikankari Embroidery from Lucknow and Bandhani Dupattas of Rajasthan and Gujarat, handwoven Kosa Silk and Chanderi sarees from Madhya Pradesh, elaborate and graceful sarees in Kanjeevaram and Coimbatore Silks from Tamil Nadu, Rajasthani and Kohlapuri Jootis, Traditional handbags with famous Kutch Embroidery of Gujarat, exquisite jewelry selections like elaborate Temple Jewelry from South, Hyderabad pearls with all its royalty, beautiful Meenakari and Kundan pieces from Rajasthan and many more.

“Our aim is to revive the authentic Indian handicrafts market and make every region’s iconic craft(s) accessible to customer across the country at affordable prices. Looking at the modern-day sensibilities in fashion today, the store is designed to offer a wide array of selection suited to varying tastes and style preferences of our customers. This store is an eclectic collection of elegant Indian crafts and designs that are both contemporary and traditional. It’s one of our top festive offerings this season and we will continue to introduce more over the next few months”,said Susan Saideman, Head Amazon Fashion, India.

Amazon.in forayed into fashion in September 2013 with the launch of the Fashion Jewellery and Watches selection. Since then the store has continually added selection to grow the portfolio including apparel for men, women, kids across ethnic wear and western wear, shoes, handbags and luggage among others. Today the store has over 5000 brands and over five lakh styles.

All Consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to over 30 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two day delivery and the just launched Sunday delivery on products fulfilled by Amazon.

About Amazon.in

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About Amazon.com

Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire phone, Fire tablets, Fire TV, Amazon Echo and Alexa are some of the products and services pioneered by Amazon.