Bangalore – February 14, 2019 – In its continuous effort make payments more secure and convenient, Amazon announces the launch of Amazon Pay UPI for Android users. Amazon Pay has partnered with Axis Bank to issue UPI IDs to its customers. Customers can now link their bank account on their Amazon mobile app and make fast, easy, and secure payments directly from bank account. Customers can use their Amazon Pay UPI ID to shop on Amazon.in, and also to make payments for their everyday needs including recharges and bill payments without entering bank account or debit card credentials, or going through a multi-layer process to pay from their bank account.

With this launch, Amazon Pay customers will get a seamless experience for digital payments using their Bank account to make payments without having to enter CVV or OTP, remembering net-banking customer ID, bank account number or other such details. Every customer transaction on Amazon is secured through mobile device verification as well as the UPI PIN. Customers can link their bank account and complete one time set up process by setting up a UPI PIN, after which they can make instant payments. This launch is a key step to enable Amazon customers in adopting BHIM UPI as a digital payment method, thereby helping in the Govt. of India’s Cashless India initiative.

Vishal Kanvaty, SVP Product & Innovations at National Payments Corporation of India (NPCI), said “Our goal is to ensure simple, secure and seamless consumer experience while making payments. This association with Amazon is a step in offering consumers more options and seamless experiences while using UPI. We are excited that millions of customers on Amazon will now be able to make digital payments through UPI to buy products from Amazon’s entire seller base.”

“We are very excited with our Amazon Pay UPI launch, this will offer a fast, seamless and secure digital payment experience on Amazon.in. Through Amazon Pay UPI, we are enabling customers paying through cash and bank accounts to make digital one-step payments for their shopping and other payment needs. We are constantly working towards delivering an awesome experience for our customers and the launch of Amazon Pay UPI is a key milestone in this journey. This launch will help accelerate adoption of merchant payments on UPI platform.” said Vikas Bansal, Director - Amazon Pay

Commenting on the partnership, Sanjeev Moghe, Head Cards & Payments, Axis Bank said “Axis Bank has always been at the forefront of promoting a digitized economy and has been making sustained investments in new cashless and digital payment methods. We are excited to partner with Amazon to implement the UPI ID for its customers. This partnership will help millions of customers enjoy safe and seamless online payments through the UPI mode of payment.”

Amazon Pay will continue to leverage UPI platform to launch new features to further simplify customer experience and expand into new use cases. Amazon is committed to the long-term vision of a less-cash India and continues to invest in experiences, which reduce customer friction, improve affordability and foster everyday habits, thereby building preference for digital payment. To try out the Amazon Pay UPI payments experience, log into Amazon from your Android mobile phone and choose UPI as your payment method to shop on Amazon.

About Amazon Pay
Amazon Pay is a trusted and convenient way to pay for anything, anywhere on and off Amazon.in
Amazon continues to extend the convenience of Amazon Pay by making it possible for millions of cash customers to start making digital transactions and support the Government’s vision of encouraging electronic payment leading to a less-cash society in India. Amazon Pay smoothens the customer experience of online payments at the time of placing orders with the benefit of ‘one-click’ payments leading to a faster and smoother check out process. With its cash-load feature, Amazon Pay also solves the pain point of tendering exact amount of cash at the time of delivery. For more information, visit https://www.amazonpay.in/

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about