BENGALURU—March 20, 2019—(NASDAQ: AMZN)—Today Amazon introduced the all-new Kindle with a front light for ₹7,999. Now you can adjust the display brightness to read comfortably in even more places—whether indoors at night or outside in the sun. The all-new Kindle also includes an updated design and the latest electronic ink technology for better contrast. The all-new Kindle comes in black or white and is available for pre-order today at www.amazon.in/kindle. Early-bird customers who pre-order the device on or before April 9 will get their first eBook free. They will also get a two-year Device Total protection plan worth ₹1,199 completely free.

“Customers who have used the front light on the Kindle Paperwhite and Oasis appreciate being able to read their favorite books in bright sunlight as well as dark surroundings,” said Jayshree Gururaj, Director – Amazon Devices. “We are excited to announce that we have now brought the built-in adjustable front light feature to our all-new Kindle along with other classic features that customers love for just ₹7,999”.

All-New Kindle – Now with a Front Light
Like all Kindle devices, the all-new Kindle provides a sanctuary reading experience with no distractions and includes a glare-free display with laser-quality text that’s easy to read. The new adjustable front light makes it even more comfortable to read in a variety of places while still delivering weeks of battery life. The all-new Kindle also includes updated electronic ink technology for better contrast and now uses capacitive touch to prevent accidental swipes on the six-inch, 167 ppi display.

The refreshed design delivers all these great features while keeping the device thin and light, so it’s easy to hold in one hand for long reading sessions. And the all-new Kindle comes with features customers love—storage to hold thousands of books so you can take your library with you, a battery life that lasts weeks not hours, and a durable design that makes it easy to bring with you on the go.

New Reading Features that Go Beyond a Book
The all-new Kindle helps you go beyond a book with Amazon’s newest reading features. Now, when you finish a book, it will automatically be marked as read in your library and synced across your reading devices including Kindle and the free Kindle apps for iOS and Android. With just a few taps, you can filter to see which books you’ve read and which you haven’t, so organizing your library has never been easier.

Additionally, last year, we introduced a new home experience making it easier to find your next great read. We’re continuing to add to the experience and now you will find more recommendations based on your reading history, including new and trending titles in Kindle Unlimited and the Kindle Store.

These features will be delivered as a free, over-the-air update to the all-new Kindle, Kindle Paperwhite Gen 6 (released in 2013), and newer devices in the coming months.

Features Readers Love about Kindle
The all-new Kindle includes all the features that have made the Kindle family the best devices for reading:
• Whispersync —Saves and synchronizes your last page read, bookmarks, and annotations from your Kindle eBooks across all of your Kindle devices and apps, so you can always pick up where you left off on any device.
• Goodreads—Kindle is integrated with the world’s largest site for readers and book recommendations, with over 85 million members and 86 million book reviews.
• X-Ray—Explore the “Bones of the Book”—see all the passages across a book that mention relevant ideas, fictional characters, historical figures, places, or topics of interest.
• Smart Lookup—Integrates a full dictionary definition with other reference information via X-Ray and Wikipedia.
• Reading Benefits for Prime— Prime members can enjoy unlimited access to hundreds of eBooks and comics, at no extra cost, with Prime Reading.

The device is now the newest member of the Kindle family, that includes Kindle Paperwhite, which features a high-resolution, 300 ppi display with a flush-front design and waterproofing, and Kindle Oasis, which includes a seven-inch, high-resolution display, waterproofing, and an ergonomic design.

The all-new Kindle is priced at ₹7,999 and available for pre-order today at www.amazon.in/kindle. It will start shipping on April 10. Additionally, you can purchase a cover for your all-new Kindle for just ₹1,499. Covers are thin, snap perfectly onto your device, and are made of woven fabric in a variety of colors, including charcoal black, sandstone white, cobalt blue, and punch red. Pre-order now at www.amazon.in/kindle.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.