Memorable books of Summer 2019 mens fashion Mobile family womens fashion

Prime Day 2019 was the biggest two-day celebration ever for Prime members in India
Millions of products purchased; Record number of members streamed video titles and listened to music

• Members from over 70% pin codes of India shopped this Prime Day.
• More than twice as many customers signed up for a Prime membership in the announcement to event period compared to last year; more than 40% of new members came from cities outside the top 10 cities.
• Members enjoyed the unique selection from thousands of small sellers who saw 67% increase in their sales, Kalahaat artisans saw nearly 150% increase in their volumes and 4,500 small & medium sellers each clocked sales of INR 10 lakhs or more
• Top-selling deals in India this Prime Day included Echo Dot and Fire TV Stick with Alexa Voice Remote, which was also the top-selling deal across all categories this Prime Day.
• Members shopped for big deals across categories such as washing machines in large appliances, smartphones in wireless, apparel, shoes and handbags in fashion, masalas and room fresheners in daily essentials, head-phones and cameras in consumer electronics and much more
• Prime Video viewers across the country enjoyed the Prime Day line-up of 14 block-buster titles, from 9 languages, including the Prime Day concert. The highest number of members streamed on the service, ever, since the announcement of Prime Day 2019.
• Members shopped from over 1,000 new product launches including OnePlus 7 Mirror Blue, Maggi Fusian, Samsung Galaxy M40 Cocktail Orange, Alexa-enabled washing machine by IFB among others. • 1 out of 3 orders placed during Prime Day were delivered by the next day.

Bangalore – July 18, 2019 – (NASDAQ:AMZN) — Prime members in India joined members in 17 countries celebrating Prime Day, enjoying the best of shopping, savings and entertainment. Following the epic two-day event with thousands of deals just for Prime members, sales surpassed the previous Prime Day and any other two-day period making this the largest shopping event for Prime members. Prime Day was the longest ever and saw members in India shop and stream like never before enjoying over 1,000 new product launches & deals and video & music titles, especially curated for Prime Day.

“Prime Day has become the biggest celebration of shopping, savings and entertainment that members, brands and sellers in India look forward to each year.” said Amit Agarwal, SVP and Country Manager, Amazon India. “Prime members in India enjoyed shopping the deals and new launches, buying thousands of products from small & medium sellers, artisans, entrepreneurs and innovators and our sellers, Kala Haat artisans and emerging Launchpad startups all saw a sharp increase in sales. Our brand partners increasingly see Prime Day as the ideal event to offer highly anticipated and never-before seen products – giving these coveted items a launch like no other.”

Members from over 70% pin codes of India shopped this Prime Day. More than twice as many customers signed up for a Prime membership during the announce to event period compared to last year; Over 40% of new members came from cities outside the top 10 cities including Durgapur, Kurukshetra, Hooghly, Guntur, Satara, Bharuch, Chittoor among others. 1 out of 3 orders placed during Prime Day have already been delivered by the next day.

This Prime Day was the biggest sales event ever for Amazon devices in India. Echo Dot and Fire TV Stick with Alexa Voice Remote were among the top selling deals in India, with Fire TV Stick being the top-selling deal across all categories this Prime Day. Top sellers (excluding Amazon Devices) in India included Syska 9-Watt Smart LED Bulb compatible with Amazon Alexa, BoAt Rockerz Sports Bluetooth Wireless Earphone and Godrej Aer Pocket Bathroom Fragrance.

Members enjoyed shopping for unique products and new launches from small and medium sellers who saw sales volumes increase 67% over last Prime Day. Kalahaat artisans witnessed their sales volume increase close to 150% and Launchpad sellers experienced a YoY jump of over 65% increase in sales over last Prime Day.

Highlights from Prime Day 2019
Shopping
• Prime Day 2019 was the biggest 2-day shopping event for Prime members on Amazon.in.
• This Prime Day was the biggest sales event ever for Amazon devices in India. The most popular deal in India this Prime Day was the Fire TV Stick with Alexa Voice Remote.
• Customers worldwide made their home smarter this Prime Day by purchasing millions of smart home devices, and top-selling deals in India included the Echo Dot + 9W Syska bulb
• Top selling smartphones included Apple iPhone XR, Prime day launches OnePlus 7 - Mirror Blue, Samsung Galaxy M40 - Cocktail Orange, OPPO F11 Pro - Waterfall Gray, Redmi Y3, Samsung Galaxy M30 & M20, LG W30 - Aurora Green and flagship models of OnePlus 7 and OnePlus 7 Pro. Xiaomi was the no.1 selling smart phone brand by unit sales with Redmi Y3 being the highest selling smartphone on Amazon.in by unit sales.Customers purchased top deals in minutes including OnePlus 6T, Samsung Galaxy M10 and Apple XR.
• Top selling large appliances included Samsung’s top-load washing machines, Bosch’s front-loading washing machine/dishwashers and LG & Whirlpool refrigerators. Customers also gave a big thumbs up to the newly launched IFB Alexa-enabled washing machine, Whirlpool’s top-load washing machine & Haier’s side-by-side refrigerator.
• Top-selling apparel brands included U.S. Polo Association, United colors of Benetton, Levis, Jockey and Biba. Popular luggage brands included American Tourister, Skybags and Safari and top-selling footwear brands included Fila, Sketchers, Catwalk and Paragon. Top-selling handbags included Lavie, Caprese, Hidesign and Van Heusen while top-selling Jewelry brands included Tribe by Amrapali and Peora.
• Headphones, Bluetooth speakers and cameras were the most bought consumer electronics. Top selling brands were Mi, BoAt, Boult, JBL and Sennheiser. Xiaomi emerged as the top consumer electronics brand by unit sales.
• Members enjoyed the convenience of shopping for Everyday essentials. Top sellers were Maggi Fusian, Max cold pressed virgin coconut oil and Lipton tea bags. Other popular brands included Tata Sampann, Kellogg’s cornflakes, Aashirvaad Ghee and Dabur Honey among others.

Entertainment
• Members watched Prime Video in over 4,000 towns and cities across India.
• From the announcement to the Prime Day period, Prime members streamed music in over 35 Indian and international languages on Prime Music.
• Prime Music India saw the highest listeners ever in the week leading up to Prime Day.
• Since the announcement to the Prime Day event, the most streamed celebrity curated playlists were Neha Kakkar, Armaan Malik, Shreya Ghoshal and Hrithik Roshan.

Savings
• Members used Amazon Pay to shop 50% more on partner sites during the announce to event period enjoying cashbacks and special offers from sites like Yatra, Box 8, Eazydiner, Medlife.
• 2 out of 5 Prime members using HDFC bank cards for their purchases availing 10% instant bank discount

Spotlight on Small and Medium sellers
• Members appreciated the unique selection from small and medium businesses. With exposure to Prime members across India at an all-time high, over 4500 small & medium sellers in India saw sales above INR 10 Lakhs.
• Top selling products from SMBs included Power Gummies Hair Vitamin, Anti-Theft Backpack with USB Charging Port and Ayurvedic products from Kapiva.

Shrey Badhani, Founder at Kapiva Ayurveda, said “At the outset, we would like to thank our customers and the Amazon team for their constant support and guidance that led to a successful Prime Day for brand Kapiva! This was our second Prime Day and our first with the Launchpad team. We have seen our highest ever per day sales over these two days and are excitedly waiting for Prime Day 2020!”

Ankita Chaudhary, COO Power Gummies said ''Prime Day gave us an unique opportunity to showcase our brand Power Gummies hair vitamins and also provided us a key insights on pricing and inventory. It helped us in boosting our revenue and brand recognition. During the event, we saw our highest ever per day sale - Thank You Amazon!''

For more information contact: Shivalika Chaddha
AvianWE
shivalika@avianwe.com

Michelle Kumar
Amazon India

Every Day Made Better with Prime Prime is designed to make your life better every single day. Over 100 million Prime members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment on Prime Day. In India, this includes free one-day, two-day delivery, unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to Prime Music, unlimited access to bestselling eBooks through Prime Reading early access to select Lightning Deals and more. Members in Delhi NCR, Bengaluru, Hyderabad and Mumbai can enjoy ultra-fast 2-hour delivery on Amazon devices, consumer electronics and everyday essentials on the Prime Now Ap. Log on to www.amazon.in/prime and become a Prime member today.

About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce marketplace.
For more information, visit www.amazon.in/aboutus.
Join Amazon Newsroom: Twitter | Facebook

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.
For more information, visit www.amazon.com/about and follow @AmazonNews.

Recent Press Releases

07/11/2019: "Amazon Prime Day 2019 to have over 500 new product launches by Indian SMBs"

07/08/2019: "Ahead of Prime Day, Amazon India expands its specialized network for Large Appliances and Furniture"

07/01/2019: "TRIFED goes global with Amazon"

06/25/2019: "Amazon Announces Prime Day 2019 – Gets bigger than ever with a Two-Day celebration! New product launches, Best Deals, Blockbuster Video Titles and more on July 15 and 16"

06/20/2019: "Amazon.in expands its Sort Centre network in India; adds 4 more Sort Centres"

06/20/2019: "Amazon.in expands its Sort Centre network in India, launches first Sort Center in Vijayawada"

06/19/2019: "Amazon.in expands its delivery network in Telangana; launches largest delivery station in the State"

06/10/2019: "Amazon launches an innovative opportunity for tens of thousands of part time delivery partners in India"

06/04/2019: "Amazon India announces expansion of Packaging-Free Shipment program to 9 cities in India"

05/29/2019: "Amazon Introduces Echo Show 5—Smart display with 5.5” screen, rich sound and built-in camera shutter— For ₹8,999"

05/18/2019: "Amazon.in announces the launch of domestic flight bookings"

05/07/2019: "Now create your Alexa Skill and publish for everyone in India to discover and use"

05/02/2019: "In an industry first, Airtel brings Amazon Prime benefits to Prepaid"

04/30/2019: "Amazon Global Selling Program Targets $5 Billion in E-commerce Exports from India By 2023"

04/29/2019: "Amazon Pay launches person to person (P2P) payments through UPI for Android customers"

04/11/2019: "Stream hi-fi music with Amazon Echo Link and Echo Link Amp"

04/08/2019: "Ketto partners with Amazon India to launch crowdfunding initiative for sellers"

04/02/2019: "Amazon Introduces Echo Show in India"

03/20/2019: "All-New Kindle Now with Adjustable Front Light For Just ₹7,999"

03/05/2019: "Alexa Developer Rewards Program expands to India"

02/14/2019: "Amazon announces the launch of Amazon Pay UPI for Android customers"

01/17/2019: "Echo Input now available in India"

01/15/2019: "Amazon Fire TV Stick, now with Alexa Voice Remote and TV Controle"

01/10/2019: "Prime Video ushers in the New Year with the trailer launch of Prime Original Series - Four More Shots Please"

11/12/2018: "Alexa, Read Me A Book"

11/05/2018: "Amazon.in is India’s most visited and transacted shopping destination this festive season"

11/03/2018: "Amazon Prime Video introduces localized Hindi User Interface in India"

11/01/2018: "Amazon Prime Video adds Kannada content to further expand its Regional Content portfolio"

10/23/2018: "Amazon announces second edition of Literary contest – KDP Pen to Publish"

10/16/2018: "Amazon Adds Five Indian Languages to Kindle Direct Publishing"

10/16/2018: "Meet the All-New Kindle Paperwhite—Thinner, Lighter, 2x the Storage, and Waterproof for Just ₹ 12,999"

10/15/2018: "Amazon.in sees its biggest celebration ever with record sales across all categories"

10/08/2018: "Amazon.in expands its delivery network in Maharashtra ahead of the festive season"

10/08/2018: "Amazon provides opportunities for more than 50,000 seasonal associates this upcoming festive sale"

10/03/2018: "Introducing Amazon Fire TV Stick 4K and Alexa Voice Remote with TV Control"

10/01/2018: "Amazon.in expands its delivery network in Odisha ahead of the festive season"

09/28/2018: "Amazon.in ramps up delivery network this festive season"

09/26/2018: "Amazon.in expands its delivery network in Madhya Pradesh ahead of the festive season"

09/25/2018: "Amazon launches Prime Reading in India"

09/20/2018: "Amazon Announces New Echo Dot and Echo Plus —Add Alexa to Every Room"

09/20/2018: "Ring in the Festivities with Amazon India’s Great Indian Festival Band"

09/20/2018: "Amazon Prime Video launches Prime Original Series, Hear Me. Love Me. on September 28"

09/11/2018: "Amazon.in launches its largest Fulfilment Centre in Haryana, in readiness for the upcoming festive season"

09/07/2018: "Amazon.in assisted shopping service formally transitions into Amazon Easy"

08/04/2018: "WorldArtCommunity joins hand with Amazon India to promote Indian creative talent"

08/03/2018: "Amazon India announces ‘Amazon Freedom Sale’ from August 09 to 12, 2018"

07/18/2018: "Prime Members in India enjoyed the biggest Prime Day yet; record number of members shopped deals and streamed movies and music"

07/17/2018: "Amazon.in launches its First Fulfilment Centre in Andhra Pradesh"

07/16/2018: "Prime Day is here; Amazon reveals epic Prime Day 2018 Deals"

07/09/2018: "Prime Day Empowers Small and Medium-Sized Businesses on Amazon to Create New Jobs and Reinvest Locally"

07/05/2018: Amazon Launches Solar Energy Initiative in India

07/05/2018: Amazon India opens its third Fulfilment Centre in West Bengal ahead of Prime Day

07/05/2018: Prime Day 2018: Amazon Launchpad launches 25 Exclusive Products

07/03/2018: Youth Offer on Amazon Prime

07/03/2018: Amazon Announces Prime Day 2018

07/02/2018: Amazon.in Launches Store for Collectibles

07/02/2018: Kid skills debut on Amazon Alexa in India

06/15/2018: Amazon India Launches Seller Lending Network

04/26/2018: Amazon India continues to expand India Infrastructure; adds 5 new FCs

04/25/2018: Echo Spot Now Available in India

04/17/2018: Amazon Prime Video announces new Prime Original reality show Hear Me. Love Me

04/03/2018: Amazon Business Launches Business-to-Business Global Selling for Indian Exporters

03/28/2018: Amazon Launches Kindle Lite – Free 2MB Reading App for Android in India

03/19/2018: Amazon.in doubles its specialized network for Large Appliances and Furniture - Adds 6 new fulfilment centers

03/14/2018: Amazon’s First Annual Exports Digest Show Global Exports from Amazon Sellers up by 224%

03/05/2018: Amazon India launches Central Cottage Industries Emporium (CCIE) online

02/27/2018: Amazon announces a specialised network of 15 Fulfillment Centres

02/21/2018: Amazon.in’s I Have Space Program Transforms Kundan and Kaushal’s lives

02/20/2018: Amazon India signs MoU with Uttar Pradesh’s Khadi and Village Industries Board

02/15/2018: Echo Devices Now Available to All Customers on Amazon.in

02/08/2018: Amazon Prime Music adds Venus Music

02/07/2018: Amazon Prime Video announces a new Amazon Prime Original series, Skulls and Roses

01/30/2018: Amazon Prime Music and Sony Music collaborate

01/27/2018: Sudha Nair and J. Alchem jointly win first Amazon KDP Pen To Publish Award for their self-published books

01/24/2018: Amazon.in opens 2018 with a blockbuster Great Indian Sale

01/22/2018: Amazon.in’s I Have Space Program Transforms Indore based Prakash’s life

01/22/2018: Amazon Prime Music ties up with Saregama

01/19/2018: Amazon Pay launches cash-load at doorstep

01/19/2018: Amazon.in Great Indian Sale Sneak Peek

01/18/2018: Amazon.in Launches First-Of-Its-Kind Silent Delivery Station in India

01/16/2018: Amazon Prime Video India and Abundantia Entertainment release the much-awaited trailer of Breathe

01/16/2018: Amazon Prime Music Zee content release

01/14/2018: Amazon.in announces Amazon Great Indian Sale

01/14/2018: Amazon provides opportunities for over 6500 associates this shopping season

12/15/2017: Amazon.in’s I Have Space Program Transforms Jodhpur based Moda Ram’s Life

11/30/2017: Amazon.in’s I Have Space Program Transforms Vijayawada based Mallikarjun’s Life

11/17/2017: Amazon.in Transforms Lives of over 35,000 Citizens in its three Community Centers in Mumbai

10/26/2017: Vasu’s Life Transforms Through Amazon.in’s I Have Space Program

10/11/2017: Meet the All-New Kindle Oasis: Featuring a 7-inch, 300 ppi Display and Waterproof Design

10/10/2017: Great Indian Festival continues to be the biggest shopping season for Amazon

10/05/2017: Amazon.in to make faster deliveries in Leh starting this Festive Season

10/05/2017: Amazon.in to make faster deliveries in Lakshadweep starting this Festive Season

10/05/2017: Amazon.in Expands Its Delivery Network in Eastern India

10/04/2017: Amazon Introduces Alexa and the All-New Echo, Echo Plus, and Echo Dot to India

10/04/2017: Alexa Skills Kit and Alexa Voice Service Expand to India

10/03/2017: Amazon.in Great Indian Festival - Deals Sneak Peek

09/27/2017: Dabur expands global footprint with Amazon’s Global Selling Program

09/27/2017: Bank of Baroda partners with Amazon.in to provide lending support to SMEs

09/25/2017: Amazon.in sees biggest shopping event ever

09/20/2017: Karo Milke Taiyyari

09/13/2017: Amazon opens the largest Standalone Fashion Imaging Studio in India

09/12/2017: Amazon.in expands its delivery network for faster deliveries this festive season

09/11/2017: Amazon provides opportunities for over 22,000 seasonal associates this upcoming festive sale

09/07/2017: Amazon.in opens its Largest Fulfilment Centre in India

08/30/2017: Launch of 5th FC in Gurgaon, Haryana

08/30/2017: Amazon Cares partners with Akshaya Patra

08/22/2017: Amazon.in opens its Second Fulfilment Centre in Ahmedabad

08/13/2017: Amazon Great Indian Sale continues to delight customers

08/10/2017: Government of Telangana partners with Amazon India to help weavers sell online

08/10/2017: Titan forays into the US market with Amazon

08/08/2017: Amazon.in Great Indian Sale – Sneak Peek

08/03/2017: Amazon.in launches its First Fulfilment Centre in Madhya Pradesh

07/28/2017: Second Fulfilment Centre in Uttar Pradesh

07/10/2017: Record number of Prime members celebrate Amazon India’s first Prime Day

07/10/2017: Amazon Prime Day 2017 offers members an Epic Day of Deals

07/07/2017: Sanyo launches its exclusive range of Smart TVs on Amazon Prime Day

06/29/2017: Sixth Fulfilment Centre in Mumbai

06/20/2017: Children from the Care & Love orphanage

06/19/2017: Amazon.in’s BIGGEST Fashion sale

06/07/2017: World Environment Week 2017

05/02/2017: Amazon.in to double storage capacity; offer 5,000 employment opportunities in 2017

04/19/2017: Amazon Fashion launches dedicated online Sneaker Store

04/19/2017: Amazon Launches the New Fire TV Stick with Voice Remote in India

04/17/2017: Tantuja ventures into the US market through Amazon's Global Selling Program

04/07/2017: Amazon.in’s health & hygiene initiatives benefit over 2,000 people around its Fulfilment Centres

04/06/2017: Amazon.in invests in specialized infrastructure of 9 fulfilment centers

04/07/2017: American Playboy: The Hugh Hefner Story Launches Globally April 7 on Amazon Prime Video

03/17/2017: Satya Paul launches its first pret label 'Club SP' with a capsule line from Nida Mahmood at AIFW AW 2017

03/09/2017: Amazon.in distributes laptops in government schools in Bhiwandi

03/07/2017: Under Armour Debuts in India on Amazon Fashion

03/03/2017: Amazon Prime Video India Announces Exclusive Deal with Global Content Leader, Lionsgate

02/16/2017: Amazon Fashion Announces New Sportswear Store

02/09/2017: Road Safety Campaign

02/06/2017: Michael Kors Watches are now available on Amazon Fashion

01/28/2017: Marks & Spencer Launches on Amazon.in

01/16/2017: 7500 Seasonal Associates

View the Press Release Archives

Transforming Lives

Helping SMBs Grow

Enabling Communities

Delighting Customers

See more videos

See more videos

See more videos

Download the Amazon App
Amazon.in Corporate Gift Cards