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Adding the Indian touch to Gift Cards - this Diwali gift a Shagun

By making simple innovations, Amazon India gives the ethnic Indian touch to Gift Cards

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It’s that time of the year again, when families come together, sweets are shared and everybody is gifted something new to celebrate this wonderful time. However, it’s also the time when you wonder what will be the perfect gift for a loved one. If you do know, great! However, if finding the perfect gift is a challenge for you, then Amazon India has something for you – Shagun – Diwali’s best gift from Amazon, which are just simpler for the sender with a huge range of options to choose from for the receiver.

‘We wanted to make them special’

Stressing on the fact that Gift Cards needed to be special, Shariq Plasticwala, Director, Payments says, “We understood that Gift cards were a popular choice during a festival but we didn’t want to just hand them over. They had to look special, feel special and really make the receiver get into the entire ethos of the festival. Which is what we attempted with our Diwali gift card. Since Diwali is the biggest festival in the country, our Amazon Gift Card was made with the objective of creating a strong brand for itself in the gifting industry. There has been a 100% YoY growth since Oct ’14 in this domain and it is easy to see why – simpler gifting options for the sender and a huge range of options to choose from for the receiver.”

Indian innovation
As Gift Cards category is growing, the team is working hard to keep innovating and delighting customers through innovations like we did with Avinaba De, a customer from Kolkata who loved her bookmark GC and says she is waiting for more designs. Similarly, Rajesh Dutta another customer says, “the box looks awesome and it’s a perfect gift for any occasion.” No wonder then this innovation is paying off. Only recently, the traditional gift box for Rakhi was sold out in 5 days. Even the innovations like bookmarks as gift cards on World Book Day and photo frames and fridge magnet form factors for Mother’s Day were well received.

The Diwali Experience

Looking to replicate the successful innovations for Diwali too, the Shagun gift cards for Diwali come with a beautiful diya, haldi, kumkum and Akshat. They come in four beautiful boxes that you can choose from. The best part about these gift cards that come along with the boxes is that we offer flexibility to convert them into experiences such as eat-outs, travel, movies, restaurants, cafes, local adventures, fitness vouchers, jewellery and so much more! Just like Diwali in India, this is an experience that needs to be tried out once to take in the complete euphoria!