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Amazon Prime Day 2017 offers members an Epic Day of Deals on Everything they love; Amazon Original series, “Inside Edge” Premieres on Amazon Prime Video!

  • Prime members can start shopping for thousands of deals today (July 10) at 6pm for 30 straight hours of member-only savings
  • Amazon.in’s Biggest TV Deal - Buy one TV get one free!
  • Amazon India’s first Original series “Inside Edge” premieres on Prime Day!
  • More Savings with offers from partners, banks and Amazon Pay for all Prime members shopping

Bengaluru, July 10, 2017 – Amazon India kicks off its first Prime Day in India giving Prime members 30 hours to shop beginning today (Monday, July 10) at 6pm. With new deals starting at regular intervals through Prime Day, members can shop for amazing deals organized across categories covering Smartphones to Fashion and everything in between. Anyone can shop and save on Prime Day by joining Prime www.amazon.in/primeday today. On Prime Day Amazon India’s first Original series “Inside Edge” launches on Prime Video. Members can watch this exciting new series on www.PrimeVideo.com.

“With Prime Day, we are excited to bring to our members exclusive launches, great deals and the Premiere of India’s first Amazon Original, “Inside Edge”. Prime members will be the first in India to be able to purchase exclusive products from the country’s top brands. Prime Day brings some of the biggest deals across categories like TVs, Smartphones, Fashion, Appliances and many more. Our teams have been working for months to source these unique offers and are excitedly waiting for the first Prime Day order!” said Akshay Sahi, Head of Prime, Amazon India.

Redmi Flash sale - Prime day will start early with a Flash Sale on the much loved smartphone Redmi 4 exclusively for Prime members at 5 PM on 10th July.

Amazon.in’s Biggest TV Deal
Buy one TV get one TV free
On the purchase of TCL 4K Pure Android Smart TV (55 inches), get a TCL HD Ready TV (32 inches) FREE!

Amazon Prime Video

• Amazon India’s first original series, Inside Edge launches on Prime Day! Produced by Farhan Akhtar and Ritesh Sidhwani’s Excel Media & Entertainment, Inside Edge is a 10-episode series starring Vivek Oberoi, Richa Chadda amongst others, which combines the worlds of cricket and entertainment. Start streaming now on www.PrimeVideo.com
• Premiere of 6 new and exclusive titles including –
o Star Trek – Beyond Darkness featuring Benedict Cumberbatch
o Sully featuring Tom Hanks
o Deepwater Horizon starring Mark Wahlberg
o Stand-up comedy special by Zakir Khan: Haq Se Single

Offers from Amazon Programs
• Subscribe & Save - Prime members buying products with the Subscribe & Save program get up to 30% extra off on new subscriptions
• Amazon Family - Prime Members get 25% extra off on new diaper subscriptions with Amazon Family
• Amazon Pantry - Extra 15% cashback on Rs 2000 | Extra 10% cashback on Rs 100
6 combination combo offer (3 products in 1 combo) with a “Min 20% off” on the combo

Prime Day Exclusive Product Launches – For the first time in India

Consumer Electronics & Large Appliances
• Sanyo Smart TV from Sanyo
• Honor 8 Pro from Honor by Huawei
• Smartphone from Infocus
• Serena Aqua VX - LDT Washing Machine from IFB
• Samsung Fully-Automatic Top & Front Loading Washing Machines

Toys
• Lego Batman and Lego Brickheadz from Lego
• Barbie from Mattel
• Hot Wheels from Mattel

Sports & Fitness
• Exclusive launch of Being Human ecofriendly E-Cycles

Home & Kitchen
• LG air purifiers
• Home Furnishings from D'DECOR
• Butterfly Signature Mixer Grinder
• Exclusive range of recliners from Forzza

Apparel, Accessories, Shoes and Luggage (Prime Exclusive Selection)
• Apparel - Symbol – Slim fit Casual Trousers, Myx Women's Cotton Kurtas, GAP casual wear, Designer Wear – RockyS, The Children’s Place, Gini & Jony
• Shoes - Asics Gel-Kayano 24, Puma, Fila, Lavie, Bata, Woodland, Lotto, Hush Puppies
• Jewelry - Youbella Resin Crystal and oxidized collection, Steve Madden
• Luggage & Handbags - Delsey, Swiss Military, Lavie

Prime Day Deals Sneak Peek

Consumer Electronics, Smartphones and Large Appliances
• Rs. 1000 off on Moto G5 Family
• Rs. 2000 off on OnePlus 3T
• Up to 3000 off on Honor 6X
• Exclusive access to Honor 8 Pro
• OnePlus 5 - Additional 2000 Amazon Pay Cashback on exchange
• Up to 40% off on Bose Earphones
• 1.5 TB hard disk starting at 4099
• Bose Soundlink 3 at 30% off
• Rs. 13990 off on Sennheiser HD 598 CS Over ear headphone
• Rs. 7000 off on Lenovo 7th Gen i5 Full HD Win10+Office laptop
• Minimum 25% off on Sanyo Televisions
• Apple watch series 2 starting at 27900
• Flat 20% off on BPL washing machines
• Flat 14% off on LG Convection Microwave Oven

Home & Kitchen
• Min 35% off on gas stoves from Prestige, Pigeon, Sunflame
• Min 40% off on premium Bombay Dyeing products
• Flat 35% off on Corelle Dinnerware
• Up to 40% off on Philips Hue Lighting solutions
• Up to 45% off on kitchen & home appliances

Apparel, Accessories, Shoes and Luggage
• Flat 60% off: Tops & Tees from top brands
• Minimum 50% off men’s shoes from top brands like Puma, Reebok, Adidas, Red Tape & more
• Min. 60% off: Branded Backpacks and Suitcases from top brands like American Tourister, Skybags, Puma, Delsey & more
• Min. 40% off: Watches from top brands like Citizen, Espirit, Invicta, Stuhrling Original & more
• Min. 40% off: Handbags & Clutches from top brands like Caprese, Lavie, Baggit, Hidesign & more

Sports & Fitness
• Up to 50% off on Sports & Fitness goods
• Min 40% off on Fitbit fitness trackers

Toys & Baby
• Min 30% off on Top Toys Brands
• Min 30% off on Diapers and Baby Care Products

Beauty & Personal Care
• Min 25% off on Nivea, Lakme, Himalaya & more
• Min. 25% off on Philips Personal Care Appliances
• Min. 30% off on Diet & Nutrition products

Grocery
• Min 30% off on Groceries

Books, Media, Software & Gaming
• Flat 35% off on Author signed Books
• Upto 50% off on Exam prep and Textbooks
• Flat Rs.13000 off on HTC Vive
• Min Rs.2000 off Sony PS4 consoles
• Buy Sony PS4, get FIFA 17 free
• Upto 80% off on bestselling software

Amazon Devices

Kindle Starter Packs
• 20% discount of Kindle Starter Packs (KSP), a super-value device-accessory-content bundle that provides members with a complete reading solution. The Starter Packs consist of a Kindle e-reader (Kindle or Kindle Paperwhite), a premium Kindle case, free 2-Year Kindle Total Protection Plan and a Kindle eBook promotion (that offers KSP customers 80% discount on any Kindle eBooks up to Rs. 1,000 for Kindle Pack and Rs. 2,000 for Kindle Paperwhite Pack.
o KSP Paperwhite - Available at Rs. 9,499 with free benefits worth Rs. 6,998
o KSP Basic variant – Available at Rs. 5,750 with free benefits worth Rs 3,448
Kindle
• Kindle devices will be available an amazing discount of up to Rs 2,500.
o All New Kindle - Rs 4,750 (MRP: 5,999)
o Kindle Paperwhite Wi-Fi at Rs 8,499 (MRP: Rs 10,999)
o Kindle Paperwhite WAN at Rs 11,499 (MRP: Rs 13,999)
Kindle Unlimited
• Amazon Pay cashback of Rs. 400 for members who sign-up for 12-month Kindle Unlimited(KU) plan , a 41% discount on the existing price for KU
Fire TV Stick
• Rs.1000 off on MRP of Rs.3,999 (a discount of 25%). Additionally, Prime members get Rs. 499/- back as Amazon Pay balance.

Special offers
• 20% Extra Cashback on Amazon Pay – Members topping up their balance will get 20% cashback up to Rs. 200/. When members use their Amazon Pay balance they can enjoy fast and easy checkouts, quicker refunds coupled with a secured shopping experience on Amazon.in.
• Makemytrip.com - All Prime shoppers get Rs. 750 instant discount on flight bookings, and Rs. 2500 instant discount for hotel bookings on MakeMyTrip. 10 lucky members stand a chance to win a fully sponsored Thailand vacation for 4 Nights and 5 Days for couples
• Bookmyshow.com & Swiggy.com - All prime members shopping get an instant discount of INR 200/- ticket bookings on BookMyShow.com. a discount of INR 150/- on food home delivery bookings of INR 450 on Swiggy.com/app.
• HDFC Cards – Members using HDFC Bank debit and credit cards can avail a 15% cashback of upto Rs.2000/ on a minimum purchase of Rs. 5000/

Everyday Made Better with Prime
Prime is designed to make your life better every single day. Tens of millions of members around the world enjoy the many benefits of Prime. In India, Prime members enjoy unlimited free 1 day and 2 day delivery on over 2 million online products, free standard delivery without minimum purchase, exclusive deals on bestselling products and instant access to latest movies and TV shows. Available at a special introductory price of ₹ 999 ₹ 499 a year, Prime is an incredible value for members. To learn more and join Prime, visit Amazon.in/primeday.

For more information contact:

Michelle Kumar
Amazon
+91 9845061533
michkuma@amazon.com

Parvathi Nair
Weber Shandwick
+91 9920927858
pnair@webershandwick.com

About Amazon.in
The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews