- Paperback: 272 pages
- Publisher: Simon & Schuster; Reprint edition (29 December 2009)
- Language: English
- ISBN-10: 1416576142
- ISBN-13: 978-1416576143
- Product Dimensions: 12.7 x 2.5 x 20.3 cm
- Average Customer Review: 13 customer reviews
- Amazon Bestsellers Rank: #55,450 in Books (See Top 100 in Books)
Yes!: 50 Scientifically Proven Ways to Be Persuasive Paperback – 29 Dec 2009
|Paperback, 29 Dec 2009||
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""Yes!" is the single best introduction to and distillation of research and wisdom on how to change people's minds, including your own." -- Warren Bennis, Distinguished Professor of Business, University of Southern California, author of "On Becoming a Leader" and coauthor of "Judgment: How Winning Leaders Make Great Calls"
"This easy-to-read summary of the social-psychological research on persuasion really does tell people how to get to 'yes.' Since we are all selling something, including ourselves, all the time, everyone can, and will be, reading this amazing book." -- Jeffrey Pfeffer, professor, Stanford Graduate School of Business, and author of "What Were They Thinking? Unconventional Wisdom About Management"
""Yes!" is the "Freakonomics" of social psychology. This book changed my way of looking at the world. This thinking is the real deal. Don't miss out!" -- Daniel Finkelstein, Comment Editor, "The Times" (London)
"If you had a team of bright guys looking for research that you can actually use to improve your effectiveness, and they wrote it up for you with wit and style, putting it in nifty little reports of three to five pages, would that be useful? YES! This book is the trifecta: first-rate research, lively writing, and practical advice. Read it, enjoy it, use it." -- Dale Dauten, nationally syndicated King Features columnist and author of "The Gifted Boss"
About the Author
Noah Goldstein is a protege of Cialdini's. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.
Steve Martin is the UK-based co-director of Influence at Work. Prior to joining with Robert Cialdini's consulting group, he held a number of positions in sales, marketing, and management at several blue-chip companies.
Robert Cialdini is recognized worldwide for his inspired field research on the psychology of influence. He is a New York Times bestselling author. His books, including Influence, have sold more than three million copies in thirty-three languages. Dr. Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and the president and CEO of Influence at Work, an international company that provides keynotes and influence training on how to use the lessons in Dr. Cialdini’s books ethically and effectively.
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This is NOT an anecdotal book . This is SCIENCE !
Most people don t study human psychology or the science of influence . The presume that they understand ppl coz they ve been around ppl since birth . A bit like saying , I m a genius at nuclear physics coz I have billions of nuclei !
Almost all strategies mentioned in this book are COUNTER INTUITIVE . Hence the chance of ppl discovering them on their own is very rare
I have used many of these strategies in my life and have found them to be profoundly effective
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