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Yes!: 50 Secrets From the Science of Persuasion Paperback – 15 Nov 2007

4.1 out of 5 stars 13 customer reviews

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Product description

Review

The ideas in this book changed my way of looking at the world. This thinking is the real deal. Want to be in on the next big idea? Don't miss out.

In a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable.

You should read this book. You should read it because you'll enjoy it; because it's perfectly pitched for smart businesspeople; because it's easy to dip into while waiting for a colleague or a plane; and because if you don't someone else is going to get one over on you.

YES! is the Freakonomics of social psychology. It's a handbook to the world.

A good read, in the Freakonomics mold.

Surprising, provocative, fun.

Jedi-like...an entertaining guide to 50 tried and tested methods of persuasion.

Fascinating, really.

Are there any nice little books I could buy as a present that wouldn't insult the recipient's intelligence? Yes. Or rather Yes!. It will help you understand why you're buying Christmas presents when you don't want to and when the people you're buying them for don't want you to either.

If a CEO or head of state was limited to a single advisor mynomination would be Bob Cialdini, the world's most practical socialpsychologist and master of "influence". In this book Cialdini teams up witha gifted young scholar and a seasoned consultant to produce a book filledwith wisdom. Read it and the next time someone asks you to sell snow to the Eskimos or solve global warming you will say "sure, but do you have anything hard I can do?

Book Description

Practical advice on how to influence people from the experts: Steve Martin, Noah J Goldstein and Amazon bestselling author Robert Cialdini

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Product details

  • Paperback: 250 pages
  • Publisher: Profile Books; Main edition (15 November 2007)
  • Language: English
  • ISBN-10: 1846680166
  • ISBN-13: 978-1846680168
  • Product Dimensions: 12.9 x 1.5 x 19.8 cm
  • Average Customer Review: 4.1 out of 5 stars 13 customer reviews
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