Digital List Price:    399.00
Kindle Price:    159.00

Save    240.00 (60%)

inclusive of all taxes
View eBooks cart Available in eBooks cart

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Buy for others

Give as a gift or purchase for a team or group.
Learn more

Buying and sending Kindle eBooks to others

Select quantity
Buy and send Kindle eBooks
Recipients can read on any device

These ebooks can only be redeemed by recipients in the India. Redemption links and eBooks cannot be resold.

Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required. Learn more

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Xiaomi: How a Startup Disrupted the Market and Created a Cult Following by [Jayadevan P.K.]

Follow the Author

Something went wrong. Please try your request again later.

Xiaomi: How a Startup Disrupted the Market and Created a Cult Following Kindle Edition

4.4 out of 5 stars 116 ratings

Price
New from
Kindle Edition
₹159.00

Product description

About the Author

Jayadevan P.K. is a technology journalist with over twelve years of experience covering consumer internet companies and start-ups for leading publications. In his journalistic career, he has closely followed the growth of start-ups such as Flipkart, Xiaomi and Paytm and India's tech ecosystem in general.

--This text refers to the paperback edition.

From the Back Cover

There may be no hotter company on the planet than Xiaomi. In less than a decade, the company has gone from being a Chinese start-up to a global player in the smartphone market. Driven by the philosophy of 'Innovation for all', Xiaomi has a cult fan following; after all, it offers high-end features at relatively low prices.

Besides, it does not only sell phones. It also sells earphones, bluetooth speakers, televisions, fitness bands, weighing scales, power banks and air purifiers, among other products. Each one of them offering the best possible value for money.

How did a small Chinese start-up become so big in a matter of years? How has it managed a cult following in such a short time period when a company like Apple took decades? What's the secret behind Xiaomi's success? Such are the answers this book will provide at length.

--This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B08WVFWGSX
  • Publisher ‏ : ‎ HarperBusiness (15 April 2021)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1049 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 235 pages
  • Customer Reviews:
    4.4 out of 5 stars 116 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Discover more of the author’s books, see similar authors, read author blogs and more

Customer reviews

4.4 out of 5 stars
4.4 out of 5
116 global ratings

Top reviews from India

Reviewed in India 🇮🇳 on 18 April 2021
Verified Purchase
Customer image
5.0 out of 5 stars Worthy of being a case in Harvard Business Review!
By Amazon Customer on 18 April 2021
It's got the materials and business insights you'd expect in a HBR case studies but it is actually a breeze to read! The book chronicles how Xiaomi became the multinational success it is today and what went on behind the scenes. You'd expect such books to be filled with complicated jargon explaining business decisions that were made, but instead it flows more like a story - you don't realise how one chapter flows into the other. Another thing I loved was, how the author has done a great job of contextually tying in discussion about other companies. For example, the first chapter begins with a discussion of Motorola - and how their decision to enter China (wooed by the Chinese government) was critical in the rise of the electronics OEM manufacturing - which a decade later lead to the rise of companies like Xiaomi. Definitely one of the best business books to read in 2021!
Images in this review
Customer image Customer image
Customer imageCustomer image
7 people found this helpful
Report abuse
Reviewed in India 🇮🇳 on 25 April 2021
Verified Purchase
3 people found this helpful
Report abuse
Reviewed in India 🇮🇳 on 1 June 2021
Verified Purchase
2 people found this helpful
Report abuse
Reviewed in India 🇮🇳 on 10 May 2021
Verified Purchase
Reviewed in India 🇮🇳 on 11 July 2021
Verified Purchase
Reviewed in India 🇮🇳 on 1 February 2022
Verified Purchase
Customer image
5.0 out of 5 stars Very well written
By Vijay Manjunath on 1 February 2022
One can complete the full book in one sitting, nicely took me in whole journey in a captivating. Well written, must for people who like to go through strategies adopted by startups
Images in this review
Customer image
Customer image
Reviewed in India 🇮🇳 on 27 April 2021
Verified Purchase
2 people found this helpful
Report abuse
Reviewed in India 🇮🇳 on 17 September 2021
Verified Purchase
Customer image
5.0 out of 5 stars Insights in this book will change your mental models in a positive way.
By Amazon Customer on 17 September 2021
Jayadevan P.K. tells a story of a consumer tech company that challenged status quo and innovated their way up to the market leader. The insights in this book will change your mental models for sure. Very engaging read.
Images in this review
Customer image
Customer image
One person found this helpful
Report abuse

Top reviews from other countries

Venkata Sahith Pulluru
2.0 out of 5 stars Quick read. Long news paper scoop
Reviewed in the United States 🇺🇸 on 18 April 2021
Verified Purchase
Report an issue

Does this item contain inappropriate content?
Do you believe that this item violates a copyright?
Does this item contain quality or formatting issues?