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Writing That Works, 3rd Edition: How to Communicate Effectively in Business Paperback – 22 Aug 2000

3.5 out of 5 stars 4 customer reviews

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Product description

Review

Effective writing skills are invaluable in today's business world-- but they're also in short supply. In this concise book, Kenneth Roman and Joel Raphaelson offer an abundance of practical tips for helping your written and oral communications get the results you want. -- William C. Steere, Jr., Chairman and CEO, Pfizer, Inc. Clear, concise communications that make the right point will launch your career or business to new heights. This book will show you how. -- Robert Seelert, Chairman, Saatchi & Saatchi PLCIn advertising, the challenge is to find the one simple, inspired thought that makes a consumer buy a product. This book helps all of us in the business world use the same discipline when we communicate our own thoughts to each other. -- Peter Georgescu, Chairman Emeritus, Young & Rubicam Inc."Ken Roman and Joel Raphaelson's "Writing That Works" works. Whether you arewriting a brief e-mail, or a lengthy report, it provides clear and concreteideas for improving your written communications!" -- Jay W. Lorsch, Louis E. Kirstein Professor of Human Relations, Harvard Business School

From the Back Cover

Writing That Works will help you say what you want to say, with less difficulty and more confidence. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness.

With dozens of examples, many of them new, and useful tips for writing as well as faster on a computer, Writing That Works will show you how to improve anything you write:

  • Presentations that move ideas and action
  • Memos and letters that get things done
  • Plans and reports that make things happen
  • Fund-raising and sales letters that produce results
  • Resumes and letters that lead to interviews
  • Speeches that make a point

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Product details

  • Paperback: 208 pages
  • Publisher: Collins Reference; Reprint edition (22 August 2000)
  • Language: English
  • ISBN-10: 0060956437
  • ISBN-13: 978-0060956431
  • Product Dimensions: 13.5 x 1.2 x 20.3 cm
  • Average Customer Review: 3.5 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #32,341 in Books (See Top 100 in Books)
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4 customer reviews

3.5 out of 5 stars

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5 April 2016
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19 September 2016
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11 June 2016
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.2 out of 5 stars 122 reviews
rob
5.0 out of 5 starsGreat reference material
23 February 2016 - Published on Amazon.com
Format: PaperbackVerified Purchase
6 people found this helpful.
KentE
4.0 out of 5 starsThere is some good information in here but some of it was dated
23 September 2017 - Published on Amazon.com
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2 people found this helpful.
Prasanna Chandrasekhar
5.0 out of 5 starsMust Read for New Professionals
3 January 2014 - Published on Amazon.com
Format: PaperbackVerified Purchase
9 people found this helpful.
Edward J. Barton
4.0 out of 5 starsRead The Book & Refresh Your Skills
25 November 2013 - Published on Amazon.com
Format: PaperbackVerified Purchase
3 people found this helpful.
Abhijit Sahay
2.0 out of 5 starsMore theory less examples
25 March 2018 - Published on Amazon.com
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