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Writing Copy For Dummies Paperback – Import, 29 Oct 2004


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Product description

From the Back Cover

Tips on writing to consumers and business–to–business

Create captivating, results–oriented, sales–generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You′ll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:

  • Write compelling headlines and body copy
  • Turn your research into brilliant ideas
  • Create motivational materials for worthy causes
  • Fix projects when they go wrong
  • Land a job as a copywriter

About the Author

Jonathan Kranz is the principal of Kranz Communications, an award–winning writing firm that helps leading agencies tackle their most difficult marketing, advertising, and public relations assignments in numerous consumer and B2B industries.

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Product details

  • Paperback: 384 pages
  • Publisher: John Wiley & Sons (29 October 2004)
  • Language: English
  • ISBN-10: 0764569694
  • ISBN-13: 978-0764569692
  • Product Dimensions: 19.1 x 2.2 x 23.4 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #3,77,293 in Books (See Top 100 in Books)
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Amazon.com: 4.5 out of 5 stars 28 reviews
Brad
4.0 out of 5 starsA Helpful Guide
20 July 2006 - Published on Amazon.com
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16 people found this helpful.
Pamela K. Gitta
5.0 out of 5 starsWritten for business owners, not copywriters
10 May 2006 - Published on Amazon.com
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6 people found this helpful.
Kingdom Pilgrim
5.0 out of 5 starsVery Extensive
11 January 2013 - Published on Amazon.com
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sswatek
3.0 out of 5 starsSome useful content, some lame content, poor organization
23 March 2005 - Published on Amazon.com
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19 people found this helpful.
Susan
5.0 out of 5 starsCopywriting Genius!
4 June 2017 - Published on Amazon.com
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