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What Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win Paperback – 23 Dec 2011

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Book Description

The world's greatest innovator who built the world's greatest company has stepped down. But business professionals need his advice, now more than ever. What Would Steve Jobs Do? is a concise, action-oriented, and eminently practical guide to helping business professionals and entrepreneurs alike adopt the Steve Jobs mindset when facing their toughest business problems. It's a playbook to developing a great company, great products, or a great team the Steve Jobs way.

About the Book
Six simple sequential steps, one word chapter titles. Elegant simplicity just like his products.

INTRODUCTION: $350 Billion
A brief history of how Apple became the most valuable and most successful company in America. Apple and Steve, Steve and Apple, the Stevian leadership model and what you should learn from it.
Chapter 1: Customer
It all starts with Steve’s undying passion for – and sense for -- the customer; the customer is what it’s all about. How Steve thinks about the customer and like the customer; the concept of customer value and how everything starts with that.
Chapter 2: Vision
Just knowing the customer isn't enough; Steve combines that customer sense with his creativity and technical knowhow into powerful visions which guide everything; how Steve develops these visions and how they become the guiding light for everything that happens thereafter.
Chapter 3: Culture
Steve can't do it all by himself – how Steve builds a team and an enduring culture for innovative success within that team, how Steve works with the team and rewards it for its accomplishments.
Chapter 4: Product
Products and product strategy are what turn customer sense, vision and culture into value. How Steve defines, views and stays intimately involved with Apple's products.
Chapter 5: Message
A great product, with no message, is typically doomed to fail. But Steve has become one of the masters at evangelizing his vision, his culture and his products.
Chapter 6: Brand
Steve is very brand conscious. But we're not talking just about product or company brands here – we're talking about personal brands. How to build your own personal brand – based on Stevian leadership principles –to lead your own organization to success.

Market / Audience
Managers and Executives, Entrepreneurs, Steve Jobs fans

About the Author
Peter Sander (Granite Bay, CA) is an author, researcher, and consultant in the fields of business, personal finance and location reference. He has written or collaborated on twenty seven books, including The 100 Best Technology Stocks You Can Buy 2012, The Innovation Playbook, The Dentsu Way, Value Investing for Dummies, The 100 Best Stocks You Can Buy 2012, 101 Things Every American Should Know About Economics, and the Cities Ranked & Rated series. He is also the author of numerous articles and columns on investment strategies. He worked for 21 years as a marketing program manager for a major Silicon Valley tech firm and has an MBA from Indiana University.

From the Back Cover

Lead and succeed like the world’s greatest business innovator

When it comes to Steve Jobs, everyone from business journalists to the average iPod owner asks the same question: “How did he do it?”

Anyone facing practical business challenges on a daily basis, though, reframes the question to “What would Steve Jobs do?

Finally, someone answers the question in a way that gives business owners and managers something to work with. What Would Steve Jobs Do? breaks down Jobs’s genius into six manageable parts, which you can use to face today’s toughest business challenges and transform your company into an Apple-style industry leader.

Learn how Jobs viewed the customer. Find out how he built Apple’s culture. Discover his pioneering approaches to marketing, branding, team building, and leading.

Running a successful business today is tougher than it has been in generations―if not ever. No one understood this better than Steve Jobs. He is gone, but his legacy of business creativity and innovation is unparalleled. Surmount every challenge that comes your way and take your business to new heights using these lessons from the greatest innovator of our time.

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Product details

  • Paperback: 240 pages
  • Publisher: McGraw Hill Education (23 December 2011)
  • Language: English
  • ISBN-10: 1259005429
  • ISBN-13: 978-1259005428
  • Product Dimensions: 34.5 x 2.8 x 54.6 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #4,51,808 in Books (See Top 100 in Books)
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Amazon.com: 3.5 out of 5 stars 10 reviews
Russ Buschert
5.0 out of 5 starsHighly recommend
21 January 2012 - Published on Amazon.com
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2 people found this helpful.
4.0 out of 5 starsSeller = Great, Book = Ehhh
1 February 2014 - Published on Amazon.com
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Carlo R. Montoya
4.0 out of 5 starsToo much Steve worship but a good book if you get pass it
13 August 2018 - Published on Amazon.com
Robert Morris
5.0 out of 5 starsIf you have "insanely great" talents, you don't need this book. Otherwise....
20 February 2012 - Published on Amazon.com
One person found this helpful.

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