- Paperback: 240 pages
- Publisher: McGraw Hill Education (23 December 2011)
- Language: English
- ISBN-10: 1259005429
- ISBN-13: 978-1259005428
- Product Dimensions: 34.5 x 2.8 x 54.6 cm
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: #4,51,808 in Books (See Top 100 in Books)
What Would Steve Jobs Do? How the Steve Jobs Way Can Inspire Anyone to Think Differently and Win Paperback – 23 Dec 2011
The world's greatest innovator who built the world's greatest company has stepped down. But business professionals need his advice, now more than ever. What Would Steve Jobs Do? is a concise, action-oriented, and eminently practical guide to helping business professionals and entrepreneurs alike adopt the Steve Jobs mindset when facing their toughest business problems. It's a playbook to developing a great company, great products, or a great team the Steve Jobs way.
About the Book
Six simple sequential steps, one word chapter titles. Elegant simplicity just like his products.
INTRODUCTION: $350 Billion
A brief history of how Apple became the most valuable and most successful company in America. Apple and Steve, Steve and Apple, the Stevian leadership model and what you should learn from it.
Chapter 1: Customer
It all starts with Steve’s undying passion for – and sense for -- the customer; the customer is what it’s all about. How Steve thinks about the customer and like the customer; the concept of customer value and how everything starts with that.
Chapter 2: Vision
Just knowing the customer isn't enough; Steve combines that customer sense with his creativity and technical knowhow into powerful visions which guide everything; how Steve develops these visions and how they become the guiding light for everything that happens thereafter.
Chapter 3: Culture
Steve can't do it all by himself – how Steve builds a team and an enduring culture for innovative success within that team, how Steve works with the team and rewards it for its accomplishments.
Chapter 4: Product
Products and product strategy are what turn customer sense, vision and culture into value. How Steve defines, views and stays intimately involved with Apple's products.
Chapter 5: Message
A great product, with no message, is typically doomed to fail. But Steve has become one of the masters at evangelizing his vision, his culture and his products.
Chapter 6: Brand
Steve is very brand conscious. But we're not talking just about product or company brands here – we're talking about personal brands. How to build your own personal brand – based on Stevian leadership principles –to lead your own organization to success.
Market / Audience
Managers and Executives, Entrepreneurs, Steve Jobs fans
About the Author
Peter Sander (Granite Bay, CA) is an author, researcher, and consultant in the fields of business, personal finance and location reference. He has written or collaborated on twenty seven books, including The 100 Best Technology Stocks You Can Buy 2012, The Innovation Playbook, The Dentsu Way, Value Investing for Dummies, The 100 Best Stocks You Can Buy 2012, 101 Things Every American Should Know About Economics, and the Cities Ranked & Rated series. He is also the author of numerous articles and columns on investment strategies. He worked for 21 years as a marketing program manager for a major Silicon Valley tech firm and has an MBA from Indiana University.
From the Back Cover
Lead and succeed like the world’s greatest business innovator
When it comes to Steve Jobs, everyone from business journalists to the average iPod owner asks the same question: “How did he do it?”
Anyone facing practical business challenges on a daily basis, though, reframes the question to “What would Steve Jobs do?”
Finally, someone answers the question in a way that gives business owners and managers something to work with. What Would Steve Jobs Do? breaks down Jobs’s genius into six manageable parts, which you can use to face today’s toughest business challenges and transform your company into an Apple-style industry leader.
Learn how Jobs viewed the customer. Find out how he built Apple’s culture. Discover his pioneering approaches to marketing, branding, team building, and leading.
Running a successful business today is tougher than it has been in generations―if not ever. No one understood this better than Steve Jobs. He is gone, but his legacy of business creativity and innovation is unparalleled. Surmount every challenge that comes your way and take your business to new heights using these lessons from the greatest innovator of our time.See all Product description
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There are/were very few people in the world that have the attributes of Steve Jobs and fewer still that are in positions and who have the power to exploit them. Most of us will agree that multiple leadership styles can be very effective, but every once in awhile a leader (business, political, religious, etc.) comes along that simply dwarfs the rest of us. Steve was one of those rare leaders.
I lived and worked in Silicon Valley in the early 80's, played games on an Apple II, and knew people working at Apple and some who left because of Jobs. His mix of passion, skills, shortcomings, and complexity will prevent any of us from successfully copying his leadership persona (or any other giant for that matter).
What I like about this book is that it simplifies the mystique behind Apple and Jobs into 6 basic principles that we might consider in our own endeavors. Many of these principles relate to traditional business strategies, but Sander shows how Jobs' unique focus can yield vastly better results. Best of all, the principles he has identified can be implemented unaccompanied by an outsized personality. There are a number of small business `gems' sprinkled throughout the book as well. Virtually any book about Steve Jobs will be very entertaining and this one is no exception. Beyond that, though, this is one of the very few business books I am recommending to my business colleagues.
The only thing that prevents me from giving this book 5 stars is the ceaseless Steve worship and referring to non-Steve people as 'mere mortals.'
Yes, there would always be people who are remembered because of what they did and for who they are, e.g., Frank Sinatra, Michael Jackson, Freddie Mercury, Nelson Mandela, etc. but they're not 'gods'. We learn from both their successes and failures; and we are thankful for the impact they made in our lives. The book certainly wrote a book that achieved the latter so that's why I give it 4 stars.
Peter Sander devotes the first two chapters of his book to essential background information about Steve Jobs and Apple, then explores the meaning and significance of the book's title in several different ways. Here are two. First, what he characterizes as "The Steve Jobs Leadership Model" in Chapter 3, one that consists of six "steps" or elements. He also includes a suggestion by Jean-Louis Gassée, former Apple VP: "Democracies don't make great products - you need a competent tyrant." Jobs was certainly both and that is hardly a head-snapping revelation. The historical details of the model have been known for decades. The same competent tyrant who visited Xerox PARC with Steve Wozniak in 1979 also introduced a series of "insanely great" Apple products 25-30 years later. For better or worse, Jobs really was literally "one of a kind."
Hence the importance of Sander's second approach: A series of "What Would Steve Jobs Do?" sections at the conclusion of Chapters 4-9 in which he suggests lessons to be learned from Jobs in six subject areas: Customer (Page 103), Vision (124-125), Culture (153-154), Product (171-172), Message (190-191), and Brand (205-206). Almost anyone who reads this book can follow the advice provided (e.g. "Thank about customer pain and what causes it") but few - if any - can do so in ways and to the extent Steve Jobs could...and did. Most of the admonitions will serve as reminders rather than as revelations. Fair enough.
For those who wish to know more about Steve Jobs, there is no shortage of other sources, notably Walter Isaacson's biography. I also highly recommend Adam Lashinsky's Inside Apple and Leander Kahney's Inside Steve's Brain.