- Preloaded Digital Audio Player
- Publisher: Findaway World (1 August 2009)
- Language: English
- ISBN-10: 161545781X
- ISBN-13: 978-1615457816
- Product Dimensions: 11.7 x 3.3 x 19.6 cm
- Average Customer Review: Be the first to review this item
The Whuffie Factor: Using the Power of Social Networks to Build Your Business (Playaway Adult Nonfiction) Preloaded Digital Audio Player – Import, 1 Aug 2009
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Most helpful customer reviews on Amazon.com
You are a person and in the business world you have reputation. Networking helps build up this reputation. Measure the reputation in a made up unit called "whuffie" (wuh-fee) and gauge how much networking capital you have. Spend this "whuffie" in resourceful and genuine ways to grow your network.
Time could be better spent.
Rather than summarize the book in detail, the fundamental concept is that marketing to your customer has changed. The long-entrenched system of throwing money at marketers to create ads that scream for our over-stretched attention is dead: we see this in the death of newspaper ads and the collapse in the cost of TV advertising. We just get too much noise with too much disinformation to be interested, and we don't believe the messages. In the new model, we trust opinions of friends and we like companies that aren't afraid to hear criticism and deal with it, and she gives several excellent examples of this. This is 'Whuffie' - social capital that you can trade for business.
Many people I've heard talking around this topic tend to slip into vagaries at about this point, but Tara Hunt has solid hands-on practical advice to help generate Whuffie. Clearly, there's no definitive 12-step plan for every company, but there are ideas that are employable in every business. My wife's a Marketing Director and has already started to use some of the advice in the book, and her opinion is that it's *transformational* in terms of customer relationships and staking your place clearly from competitors, compared with barely incremental in traditional advertising.
If you've had a nagging feeling for a while that social media is changing everything, this book is valuable in understanding how to engage your customers and create this social capital that allows your business to flourish. I just wish it wasn't called Whuffie, but at least it makes the point memorable when trying to enthuse your co-workers.
I highly recommend it to any business owner who wants to truly engage with their customers in the best possible way.