Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity (SYBEX) Paperback – 2013
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About the Author
Web analytics a consultant for Fortune 100 companies and a best-selling author. Avinash is also an Associate Instructor for the University of British Columbia and has lectured at the University of Utah, University of Virginia and Stanford University. Avinash donates all proceeds from his books to two charities, The Smile Train and Doctors without Borders.
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Google Analytics does have a steep learning curve and those reading this book should have some background in some analytics(Google Analytics/Omniture) program. Like bicycling, analytics is not something you learn by reading a book alone. The target audience is people who have access to a analytics program with a good amount of data so that they can apply the ideas in the book to slice and dice the data.
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