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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation Paperback – 3 Nov 2016

5.0 out of 5 stars 4 customer reviews

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Frequently bought together

  • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
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  • The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
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  • Fundamentals of Digital Marketing by Pearson
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Product description


"Understanding Digital Marketing accomplishes well the difficult feat of assembling current practical strategies from leading experts in the digital marketing field." (Carol Stuckey, Executive Director, Strategic Growth Initiatives, Harvard University Division of Continuing Education)

"Comprehensive, contextualized and current. Does a great job of balancing solid overview with specific, insightful case examples. An essential addition to any marketer's bookshelf." (Dr Agnes Nairn, Dean, Hult International Business School)

"This is a great handbook to the world of digital marketing, a world that can seem quite overwhelming at times, especially with the speed of change. A practical guide, it makes a great case for the importance of digital marketing in any marketer's toolbox. Updated to include some of the latest challenges in digital marketing, what I like most is that it remains people-centric, to help ensure that any digital marketing activities you undertake have a fair chance of success." (Tara Beard-Knowland, Senior Director at Ipsos Connect)

"A no-nonsense, clearly written book which you can dip in and dip out of depending on your digital needs. Excellent to see that the 'human side of digital' has a clear presence throughout." (Dr Sarah Warnes SFHEA, Senior Teaching Fellow, UCL School of Management)

"One of the most comprehensive yet easy-to-read books on digital marketing available." (The Marketer (about a previous edition))

"This is the best book I've seen on Digital Marketing. Without doubt it has been a worthwhile investment for me in my career as a marketing executive for my organisation." (Amazon reviewer (about a previous edition))

""[A] fine, accessible guide to digital marketing and appears here in its third updated edition which has been completely revamped to reflect key changes in digital marketing strategies and the digital environment."" (Midwest Book Review, The Business Shelf (about a previous edition))

"This book seeks to help the reader both understand digital marketing and develop marketing strategies that work within the digital realm. An attractive, accessible and informative guide with a great affordable price tag to match." (Darren Ingram, Founder, Editor & Consultant, Darren Ingram Media 2016-12-14)

Book Description

Explains how to choose appropriate online marketing channels

Provides tips on how to connect with customers and give them the engagement and interaction they require

Looks to the future and the trends which are shaping those opportunities, such as media sharing, ongoing interactive refinement, and co-creation content marketing

Contains new chapters on Native Advertising (such as bespoke Facebook sponsored posts and promoted tweets), the Internet of Things, and Video Marketing

Online resources: Bonus chapters, contributor views, and additional case studies on Kwik Fit, Battersea Dogs Home, and Yves Saint Laurent.

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Product details

  • Paperback: 464 pages
  • Publisher: Kogan Page; 4 edition (3 November 2016)
  • Language: English
  • ISBN-10: 0749478438
  • ISBN-13: 978-0749478438
  • Product Dimensions: 15.5 x 2.3 x 23.4 cm
  • Average Customer Review: 5.0 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #90,479 in Books (See Top 100 in Books)
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4 customer reviews

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Showing 1-4 of 4 reviews

2 February 2017
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11 May 2018
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21 December 2017
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.0 out of 5 stars 21 reviews
Hannah Mattingly
4.0 out of 5 starsFine book
1 October 2018 - Published on Amazon.com
Format: PaperbackVerified Purchase
Cleide Fernandez
3.0 out of 5 starsThe etiquette of internet in marketing approach
18 January 2017 - Published on Amazon.com
Verified Purchase
Amazon Customer
4.0 out of 5 starsHelpful Book to Learn the Basics of Digital Marketing
3 March 2016 - Published on Amazon.com
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2 people found this helpful.
Claudio G.
4.0 out of 5 starsFour Stars
13 January 2018 - Published on Amazon.com
Format: PaperbackVerified Purchase
Y. Wang
4.0 out of 5 starsA decent book that covers the basics. But some ...
22 August 2016 - Published on Amazon.com
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