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Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing Paperback – 4 Mar 2014

3.0 out of 5 stars 3 customer reviews

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Description for Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

Review

“A provocative approach that should give pause to consumers as well as marketers.” ―Kirkus Reviews

“Doug has been an instrumental strategic guide for transforming and redefining the Volkswagen brand. The behavioral insights and the rationale for why people act as they do - uncovered in his book - have had a profound effect on how we communicate and behave, helping the brand achieve the highest market share in thirty years. I would recommend this book to anyone who wants to truly understand how to craft communications that will truly resonate.” ―Justin Osborne, General Manager, Marketing Communications, Volkswagen of America

Unconscious Branding brings the power of neuroscience to marketing in a way that is both intuitive and revelatory. It's an invaluable resource for any marketer.” ―Matt Jarvis, Partner and Chief Strategy Officer, 72andSunny

“Drawing upon the insights of behavioral science, Van Praet provides a seven-step, behavior-modification procedure--Useful insights that should benefit marketers big and small.” ―Publishers Weekly

“Doug Van Praet knows what's going on in your mind better than you do. This is the only book that finally provides a useful 'how to' when it comes to applying neuroscience to marketing. We're using it. It works.” ―Mike Sheldon, CEO Deutsch LA

“There are many researchers in advertising who can study a campaign and tell you what happened. There are precious few who can tell you why. Doug Van Praet is one of them.” ―Eric Hirshberg, CEO, Activision Publishing

Book Description

Exploring how cognitive and behavioral science can help marketers to understand and reach consumers in a crowded media environment

See all Description for Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

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Product details

  • Paperback: 288 pages
  • Publisher: St. Martin's Griffin; Reprint edition (4 March 2014)
  • Language: English
  • ISBN-10: 1137278927
  • ISBN-13: 978-1137278920
  • Product Dimensions: 16 x 2 x 23.1 cm
  • Average Customer Review: 3.0 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #1,88,908 in Books (See Top 100 in Books)
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15 January 2016
Format: Paperback|Verified Purchase
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3 October 2017
Format: Kindle Edition|Verified Purchase
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15 July 2016
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Amazon.com: 4.6 out of 5 stars 53 reviews
avid reader 74
3.0 out of 5 starsGood theory light on application
26 October 2015 - Published on Amazon.com
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10 people found this helpful.
Shouvik Banerjee
5.0 out of 5 starsA pleasant read to understand the dominant techniques of modern marketing and politics
6 April 2017 - Published on Amazon.com
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5.0 out of 5 starsA Must Read for Those Interested in Consumer Insights
9 March 2013 - Published on Amazon.com
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Jerry Fletcher
5.0 out of 5 starsJourney inside the Brand focused mind.
8 December 2016 - Published on Amazon.com
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Laura Hayes
5.0 out of 5 starswell written with unique insights.
13 April 2014 - Published on Amazon.com
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