- Paperback: 96 pages
- Publisher: Matador (28 September 2016)
- Language: English
- ISBN-10: 1785893173
- ISBN-13: 978-1785893179
- Product Dimensions: 14 x 0.8 x 21.6 cm
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: #4,26,382 in Books (See Top 100 in Books)
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Ugly Is Only Skin-Deep: The Story of the Ads That Changed the World Paperback – Import, 28 Sep 2016
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Dominik Imseng has done an amazing job of weaving personality, history and practice into a wonderfully written book. --Steven Heller, design writer and co-chair MFA Design/Designer as Author + Entrepreneur, School of Visual Arts, NYC
A timely as well as masterful piece of work. --Richard Huntington, Chief Strategy Officer of Saatchi & Saatchi London
If the author's command of his subject is masterful, then his ability to tell it as a story is even more impressive. --Steve Harrison, author of 'How to Do Better Creative Work' and 'Changing the World is the Only Fit Work for a Grown Man'
About the Author
Dominik Imseng received a M.A. in Philosophy, German Literature and History of Art from the University of Zurich. He works as a copywriter and journalist in Switzerland and regularly interviews advertising greats. Dominik has never owned a Volkswagen Beetle. In fact, he doesn't even know how to drive.
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Most helpful customer reviews on Amazon.com
This book and the story it tells is especially important and refreshing today, when advertising has lost its edge -- perhaps because it has decided that that ideas, creativity, humor and honesty don't matter anymore.
Ideas *can* change the world.
The jury, instead, is still out -- to say the least -- on what seems to be popular today: social media, (big) data and (bogus) science.