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The Two-Minute Revolution: The Art of Growing Businesses Hardcover – Import, 21 Jun 2018

4.2 out of 5 stars 17 customer reviews

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PART OF: Memorable business books of 2018 PART OF: Memorable business books of 2018
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Product description

Review

'Sangeeta Talwar has helped create and market India's favourite consumer products, many of which have become generic names in our society. This is a truly fascinating book about product identification, creation and marketing in a society in transition at a time when information and data were scarce. The distilled wisdom of a time
when one depended on one's knowledge and instincts, coupled with market visits and deep understanding of consumer behaviour, is invaluable to all managers facing a rapidly changing economy. As the
first woman executive in the FMCG industry, her insights make this book a must-read for all managers'-T.V. Mohandas Pai, chairman, Aarin Capital Partners

(T.V. Mohandas Pai)

'Sangeeta Talwar's book interweaves the story of her hands-on experience in building some of today's most iconic brands, with her personal story of the grit and guts it takes to succeed in the world of business. Generously peppered with insights and advice, it makes rewarding reading for anyone looking to understand the
perspiration and inspiration that go into creating a successful brand' -Anand Mahindra, chairman, Mahindra Group

(Anand Mahindra)

'I have known Sangeeta for a long time, and I have had the opportunity to interact closely with her over the last few years. I have always appreciated the clarity with which she evaluates business issues, and I believe that she has brought that same clarity to her book. Her experiences and wisdom gained during her long and successful
corporate career are captured nicely through tales that are relatable and riveting. Her book underlines the importance of not just great strategy but also excellence in execution. The core thought of the
book resonates with what I have long believed-that understanding and addressing human behaviour creates lasting business value' -Shiv Nadar, founder and chairman, HCL Technologies

(Shiv Nadar)

'Business innovation is a survival strategy which takes painstaking endurance to convert to competitive advantage. Sangeeta Talwar's book reflects this journey of endurance to build competitive brands in a complex market'-Kiran Mazumdar-Shaw, chairman and MD, Biocon (Kiran Mazumdar-Shaw)

'Sangeeta's valuable insights from her hugely successful professional career in leading Indian and multinational companies will resonate well with every working professional. Truly a rewarding read for young professionals, especially those in marketing and branding, who have just embarked on a career in the corporate world and are getting a taste of the fundamental realities of business'-Shikha Sharma, managing director and CEO, Axis Bank (Shikha Sharma)

'Sangeeta has brought to life a number of excellent business lessons and business insights, through very relatable experiences. It is an easy-to-read but hard-to-forget book!'-Meena Ganesh, managing director and CEO, Portea Medical (Meena Ganesh)

'Sangeeta has woven masterly stories of three iconic brands, offering sharp insights and lessons along the way and focusing on some of the fundamental questions in branding and marketing. And, all of this played out in the last four decades which also saw the Indian market break out of historic and relatively low rates of growth
and into a different consumption trajectory'-Vinita Bali, global business executive

(Vinita Bali)

About the Author

Sangeeta Talwar was the marketing director and executive vice president of Nestle India. After twenty-one years in Nestle, she moved to Mattel India as CEO and MD. In 2004, she joined Tata Tea as the executive director and was appointed as the president, South Asia, for the Tata Global Beverages Group, the consolidated entity. During her time, Tata Tea became the largest tea brand in India by value and volume. She also led the launch of the 'Jaago Re' campaign, the first social marketing campaign in India, which won international acclaim and several awards.


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Product details

  • Hardcover: 232 pages
  • Publisher: Penguin Portfolio (21 June 2018)
  • Language: English
  • ISBN-10: 9780670091355
  • ISBN-13: 978-0670091355
  • ASIN: 0670091359
  • Package Dimensions: 19.8 x 13.4 x 3 cm
  • Average Customer Review: 4.2 out of 5 stars 17 customer reviews
  • Amazon Bestsellers Rank: #41,072 in Books (See Top 100 in Books)
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