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True North: Discover Your Authentic Leadership (J–B Warren Bennis Series) Hardcover – Import, 5 April 2007
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- Knowing your authentic self
- Defining your values and leadership principles
- Understanding your motivations
- Building your support team
- Staying grounded by integrating all aspects of your life
True North offers an opportunity for anyone to transform their leadership path and become the authentic leader they were born to be.
Personal, original, and illuminating stories from Warren Bennis, Sir Adrian Cadbury, George Shultz (former U.S. secretary of state), Charles Schwab, John Whitehead (Cochairman, Goldman Sachs), Anne Mulcahy (CEO, Xerox), Howard Schultz (CEO, Starbucks), Dan Vasella (CEO, Novartis), John Brennan (Chairman, Vanguard), Carol Tome (CFO, Home Depot), Donna Dubinsky (CEO/cofounder, Palm), Alan Horn (President, Warner Brothers), Ann Moore (CEO, Time, Inc.) and many others illustrate the transitions that shape the type of leaders who will thrive in the 21st century.
Bill George (Cambridge, MA) has spent over 30 years in executive leadership positions at Litton, Honeywell, and Medtronic. As CEO of Medtronic, he built the company into the world s leading medical technology company as its market capitalization increased from $1.1 billion to $60 billion. Since 2004, he has been a professor at the Harvard Business School. His 2004 book Authentic Leadership (0–7879–7528–1) was a BusinessWeek bestseller. Peter Sims (San Francisco, CA) established Leadership Perspectives, a course on leadership development at the Stanford Graduate School of Business and cofounded the London office of Summit Partners, a leading investment firm.
Their Web site is www.truenorthleaders.com.
- Print length288 pages
- LanguageEnglish
- PublisherJohn Wiley & Sons
- Publication date5 April 2007
- Dimensions16.05 x 2.59 x 23.88 cm
- ISBN-100787987514
- ISBN-13978-0787987510
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Review
At the heart of True North is a series of interviews with 125 managers, from Novartis CEO Daniel Vasella to Palm co–founder Donna Dubinsky. George and Sims indulge in a few anecdotes that flatter their subjects. But they also get interviewees to talk about failures, emotional challenges, personal tragedies, regrets in short, life events that knocked them off typical career paths. Taken together, the stories illustrate True North′s thesis: that there is no single way to become an ideal leader. The volume is both memorable and perceptive.
True North has three parts. The first is an anecdote–rich section that describes what it means to be an "authentic leader" and examines how various people arrived at this status or lost their way. There′s Kevin Sharer, who abandoned General Electric for MCI, only to find that he was miserable and that Jack Welch wouldn′t take him back. ("Hey, Kevin, forget you ever worked here," Welch told him.) Sharer learned patience and humility and went on to become chairman of Amgen. The key experience for Novartis′ Vasella, in contrast, came from childhood: He endured years of illness and learned the value of compassion in health care.
The book′s second section, which focuses on the five key facets of a leadership plan, is its most useful. First comes "knowing your authentic self," i.e., learning to be self–aware. This proved difficult for David Pottruck, a former CEO of Charles Schwab who found that his long workdays and aggressiveness made colleagues resent and distrust him. His answer, on the job and in his third marriage, was to force himself to seek feedback on a regular basis. Next, after you attain a measure of self–awareness, you should focus on the values and principles that matter to you. David Gergen and Jon Huntsman, both of whom served in the Nixon White House and experienced the Watergate scandal up close, had to learn to draw ethical lines. Huntsman recalls that "an amoral atmosphere permeated the White House." The growing realization, highlighted by a request to entrap a politician, prompted him to leave.
A third step in the construction of a leadership plan is discovering what motivates you. The most successful leaders, the authors learn, rarely start out wanting to get rich. They are inspired to make a difference, to test their limits, to follow a passion. In many cases, they abandon secure posts for the unknown. Fourth in the authors′ scheme is building a support team. Here, we read that many in Silicon Valley, including Palm′s Dubinsky, were aided by Intuit Chairman Bill Campbell, whom George calls the "dean of mentoring." Howard Shultz of Starbucks found inspiration in management guru Warren Bennis. Finally, you should try to forge what George and Sims call "an integrated life" that augments work with such things as family, friends, community service, exercise, church, and whatever else matters in your life.
True North′s last section deals with empowering the people around you. The authors ask leaders including many women (more than in any other part of the book) to talk about the higher calling of their work. Avon Products′ Andrea Jung explains that "what we do is elevate women in the community," while Anne Mulcahy of Xerox talks about trying to motivate personnel as the company struggled to stave off bankruptcy. As elsewhere in the book, this is no victory lap. At one point, Mulcahy recounts pulling over on a highway after a tough day, saying to herself: "I don′t know where to go. I don′t want to go home. There′s just no place to go."
Most readers will relate to at least some of the subjects′ struggles, whether they involve watching a sibling die or fighting to keep ego from getting in the way of results. These people come across as fallible, emotional, and, yes, authentic. A series of exercises at the end of each chapter may help readers evaluate their priorities and practices. While True North offers no simple answers, it provides plenty of fodder to help readers figure out for themselves how to become a leader. ( Business Week, March 12, 2007)
"Now comes a truly worthwhile look at leadership...this is one of the most important books on leadership in years." (International Herald Tribune, April 2007)
"memorable and perceptive...a practical, inspiring examination of the executice experience." ( Business Week, March 12, 2007)
"Now comes a truly worthwhile look at leadership...this is one of the most important books on leadership in years." (International Herald Tribune, April 2007)
Review
From the Inside Flap
About the Author
Peter Sims established Leadership Perspectives, a class on leadership development at the Stanford Graduate School of Business, and cofounded the London office of Summit Partners, a leading investment firm. He was also part of the Deloitte Touche Tomatsu Global Strategy Team and has contributed to numerous publications including the Harvard Business Review.
Product details
- Publisher : John Wiley & Sons; 1st edition (5 April 2007)
- Language : English
- Hardcover : 288 pages
- ISBN-10 : 0787987514
- ISBN-13 : 978-0787987510
- Item Weight : 486 g
- Dimensions : 16.05 x 2.59 x 23.88 cm
- Country of Origin : India
- Customer Reviews:
About the authors

Bill George is an executive fellow at Harvard Business School, where he has been a Professor of Management Practice and Senior Fellow teaching leadership since 2004. He is the former chairman and chief executive officer of Medtronic. He joined Medtronic in 1989 as president and chief operating officer, was chief executive officer from 1991-2001, and board chair from 1996-2002. Earlier in his career, he was a senior executive with Honeywell and Litton Industries and served in the U.S. Department of Defense.
Bill is the author of: Emerging Leader Edition of True North, Discover Your True North and The Discover Your True North Fieldbook, Authentic Leadership, True North, Finding Your True North, 7 Lessons for Leading in Crisis and True North Groups.
He has served on the boards of Goldman Sachs, ExxonMobil, Novartis, Target,and the Mayo Clinic. He is a life director of the Guthrie Theater, and is an executive committee and board member of YMCA of the North. He has served on the board ofWorld Economic Forum USA, and board chair for Allina Health System, Abbott-Northwestern Hospital, United Way of the Greater Twin Cities, and Advamed.
In 2014, the Franklin Institute awarded him the Bower Award for Business Leadership and he was elected to the National Academy of Engineering in 2012. He was named one of the "Top 25 Business Leaders of the Past 25 Years" by PBS; "Executive of the Year-2001" by the Academy of Management; and "Director of the Year-2001-02" by the National Association of Corporate Directors. Bill is a frequent contributor to CNBC, Fortune Magazine, and The Wall Street Journal and makes frequent appearances on television and radio.
He received his BSIE with high honors from Georgia Tech, his MBA with high distinction from Harvard University, where he was a Baker Scholar, and honorary PhDs from Georgia Tech, Mayo Medical School, University of St. Thomas, Augsburg College and Bryant University. During 2002-03 he was professor at IMD International and Ecole Polytechnique in Lausanne, Switzerland, and executive-in-residence at Yale School of Management.
He and his wife Penny reside in Minneapolis, Minnesota.
For move information about Bill, visit BillGeorge.org and follow him on Twitter (@bill_george), Facebook (facebook.com/BillGeorgeTrueNorth), and LinkedIn (linkedin.com/in/williamwgeorge).

Peter Sims is an accidental author and creative entrepreneur. His book Little Bets: How Breakthrough Ideas Emerge from Small Discoveries, was selected as a one of the six best advice books for entrepreneurs by the Wall Street Journal and as one of the best books of the year by The Washington Post and Inc. Magazine. He was also the coauthor with Bill George of True North: Discover Your Authentic Leadership, which was a Wall Street Journal and BusinessWeek best-seller.
See more at: http://petersims.com
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Who are you? What is your purpose?
- Location 560: What motivates you?
- Location 560: Why do you want to do what you do? What is the purpose of what you do? Why do you want to lead? What is the purpose of your leadership?
- Location 650: The role of a leader is to empower others to lead.
- Location 1780: How do you measure success?
- Location 1780: What is most important in your life?
- Location 1780: If you think of your life as a house with one room being your personal life, a second room being your work life, a 3rd room being your family life and a 4th room being your life with friends and communities, to what extent are you able to knock down the walls between these rooms and still be the same person in each of them? What would have to happen, before you can be the same person in all rooms?
- Location 2300: 5 dimensions of authentic leadership: 1. Pursue purpose with passion. 2. Practice your values. 3. Lead with your heart. 4. Establish connected relationships. 5. Demonstrate self-discipline.
Why should you spend time on finding out who you are and your purpose is?
- Location 960: Leaders said in interviews that gaining self-awareness is central to becoming authentic leaders. When you know yourself, you can find the passion that motivates you and the purpose of your leadership.
- Location 1120: With self-awareness, accepting your authentic self becomes much easier.
- Location 1780: When you can define what is most important in your life, you can set the right priorities for your life and become an integrated leader. Integrity results from integrating all aspects of your life so that you are true to yourself in all settings.
I highly recommend completing the appendix exercises as you read through each chapter. It takes a lot of time and thought to complete but exponentially increases the value you'll get out of this book.
The authors and their research assistants interviewed well over 100 successful leaders whose stories are profiled in "True North." The resulting work is simultaneously inspiring and humbling. Each chapter ends with an urging to take the relevant self-assessments that populate Appendix C. The book is so powerful and so helpful that I am already figuring out which of those whom I coach and mentor will most benefit from receiving a copy. The book is a step by step exposition of how truly authentic leaders got to be that way, beginning with telling their life stories.
The authors are very helpful in breaking leadership into three life phases:
Preparing for Leadership - up to age 30
Leading - 30-60
Giving Back - 60 and beyond
One of the characteristics of the Preparing for Leadership phase is "bumping up against the world. Here is how Randy Komisar, former CEO of LucasArts, describes this phenomenon:
"We begin life on a linear path where success is based on having a clear target. Life gets complicated when the targets aren't clear anymore, and you have to set your own targets. By rubbing up against the world, you get to know yourself. Either do that, or you're going to spend your life serving the interests and expectations of others." (Page 18)
The authors describe some of the bumps in the road that often confront young leaders, I was reminded of a recent conversation with a Special Forces officer who was about to lead his unit on a dangerous deployment. He was facing some leadership challenges within the unit, and was brainstorming with me about how to overcome those frustrations and detours:
"You may reach the point in your journey when your way forward is blocked or your worldview is turned upside down by events, and you have to rethink what your life and your leadership are all about. You start to question yourself: 'Am I good enough?' 'Why can't I get this team to achieve the goals I have set forth?' Or you may have a personal experience that causes you to realize that there is more to life than getting to the top." (Page 44)
A crucial stage in the development of a leader is learning to transition from "I" to "We." This transition is explained eloquently by my friend, Jaime Irick, West Point grad, Harvard Business School grad and President of GE Lighting:
"We spend our early years trying to be the best. To get into West Point or General Electric, you have to be the best. That is defined by what you can do on your own - your ability to be a phenomenal analyst or consultant or do well on a standardized test. When you become a leader, your challenge is to inspire others, develop them, and create change though them. If you want to be a leader, you've got to flip that switch and understand that it's about serving the folks on your team. This is a very simple concept, but one many people overlook. The sooner people realize it, he faster they will become leaders." (Pages 44-45)
It is clear that mentoring is an important part of every authentic leader's journey. And what may not be clear on the surface is that mentoring relationships must be a two-way street and both parties must benefit and grow the the relationship.
Through this book, Bill George has once again expanded the pool of those he is mentoring, for reading his inspiring account of the life stories of a rich variety of authentic leaders leads to growth, and places in our hands a tool that we can use and then pass on to those we in turn are mentoring.







