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Traction: How Any Startup Can Achieve Explosive Customer Growth Paperback – 29 Oct 2015

4.4 out of 5 stars 18 customer reviews

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Review

Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book (Eric Ries, author of The Lean Startup)

The question every founder asks after shipping is always: how do I get traction? This book actually answers it (Alexis Ohanian, cofounder of reddit)

The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge (Fred Wilson, partner at USV)

Traction is a critical guide for entrepreneurs looking to grow and scale their businesses (Patrick Vlaskovits, bestselling author of The Lean Entrepreneur)

This is a must-have, essential book if you want to be good at growth (Aaron Ginn, Growth at StumbleUpon)

Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup

(Adam Kearney, Founder & CEO, Saunter)

Traction belongs on every startup founder's bookshelf. I'm buying copies for the CEOs of my current angel investments (Kevin Dewalt, Angel Investor)

A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more (James Altucher, author of Choose Yourself.)

About the Author

Gabriel Weinberg is the founder and CEO of DuckDuckGo, an alternative search engine that doesn't track searches and emphasizes their users' privacy. It received over 1 billion searches in 2013 and is growing rapidly.

Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.

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Product details

  • Paperback: 240 pages
  • Publisher: Portfolio Penguin (29 October 2015)
  • Language: English
  • ISBN-10: 0241242533
  • ISBN-13: 978-0241242537
  • Product Dimensions: 15.3 x 1.7 x 23.4 cm
  • Average Customer Review: 4.4 out of 5 stars 18 customer reviews
  • Amazon Bestsellers Rank: #11,788 in Books (See Top 100 in Books)
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4.4 out of 5 stars
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on 17 April 2016
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on 29 August 2016
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on 24 July 2016
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on 10 July 2015
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on 9 December 2014
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