- Paperback: 240 pages
- Publisher: Portfolio Penguin (29 October 2015)
- Language: English
- ISBN-10: 0241242533
- ISBN-13: 978-0241242537
- Product Dimensions: 15.3 x 1.7 x 23.4 cm
- Average Customer Review: 19 customer reviews
- Amazon Bestsellers Rank: #33,268 in Books (See Top 100 in Books)
Traction: How Any Startup Can Achieve Explosive Customer Growth Paperback – 29 Oct 2015
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Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book (Eric Ries, author of The Lean Startup)
The question every founder asks after shipping is always: how do I get traction? This book actually answers it (Alexis Ohanian, cofounder of reddit)
The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge (Fred Wilson, partner at USV)
Traction is a critical guide for entrepreneurs looking to grow and scale their businesses (Patrick Vlaskovits, bestselling author of The Lean Entrepreneur)
This is a must-have, essential book if you want to be good at growth (Aaron Ginn, Growth at StumbleUpon)
Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup
Traction belongs on every startup founder's bookshelf. I'm buying copies for the CEOs of my current angel investments (Kevin Dewalt, Angel Investor)
A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more (James Altucher, author of Choose Yourself.)
About the Author
Gabriel Weinberg is the founder and CEO of the multi-billion dollar internet privacy company, DuckDuckGo. He contributes to a number of publications including Medium and is the co-author of Traction.
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I highly recommend this book along with The Lean Startup by Eric Ries for all the people who wish to grow their business multifold.
I got reference for this book from James Altucher. His blog and regular emails are very helpful.
This book is like a Bible for Traction which any startup / young business would benefit by reading and revising... It helped me, still helps. I find something new, fresh or just things I may have overlooked or forgotten
Glad I've got this book to recharge my traction whenever I need it... Or even when I don't
Any startup can get customers by advertising, but most of the customers won’t be loyal because they come to your product by seeing your ad. If they see your ad or see your product somewhere else also then chances of being loyal increases. Out of 24 methods in this book, 23 have high chances of getting loyal customers.