Kindle Price:    526.28
inclusive of all taxes

includes free wireless delivery via Amazon Whispernet
Kindle unlimited logo
Read this title for free. Learn more
Read for Free
OR

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Kindle App Ad
The Thought Leaders Project : Hospital Marketing by [Aase, Lee, Bierbaum, Brian, Armstrong, Kathleen, Boyer, Chris, Bunker, Randy, Dunlop, Dan, Detora, Gabrielle, Haney, Tyler, Gothard, Ann Marie , Gould, Meredith]

The Thought Leaders Project : Hospital Marketing Kindle Edition

1.0 out of 5 stars 1 customer review

See all 2 formats and editions Hide other formats and editions
Price
New from
Kindle Edition
   526.28

Length: 180 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English
  • Similar books to The Thought Leaders Project : Hospital Marketing

Product description

Product Description

Written for the marketer in the field using everyday language, examples, and case studies that will help all members of a hospital marketing department do their jobs better while spending marketing dollars wisely.

The Thought Leaders Project: Hospital Marketing, is co-written by a team of marketing thought leaders in the healthcare industry. The book is a compilation of healthcare marketing insights, tips, and best practices written by leading healthcare marketers. The book itself covers a variety of topics such as the application of digital marketing strategies to patient acquisition, patient experience, patient retention, and service line marketing. With articles from the likes of Lee Aase, Chris Boyer, Dan Dunlop we are empowered with the tools and inspired to take action to impact the very lives of the patients we serve.

Who will benefit from this book?
Managers and administrators in marketing and public relations involving patient acquisition, patient experience, patient retention, and service line marketing.

Whose insights are featured in this book?
Lee Aase - Mayo Clinic
Brian Bierbaum - Priority Integrated Marketing
Kathleen Armstrong - Lehigh Valley Health Network
Chris Boyer - Inova Health System
Randy Bunker - United Health Group
Dan Dunlop - Jennings
Gabrielle Detora - Strategic Healthcare Consultant
Tyler Haney - Wake Forest Baptist Health
Ann Marie Gothard - Mount Sinai Medical Center
Meredith Gould - Healthcare Author and Social Media Counselor
Albert Maruggi - Provident Partners
Lisa McCluskey - Memorial Health Care System
Peggy Mika - Christiana Care Health System
Donna Teach - Nationwide Childrens Hospital
Trisha Torrey - Every Patient's Advocate
Jesse Stremcha and Cavan Reagan-Reichmann - Children's Hospitals and Clinics of Minnesota
Suzanne Sawyer - University of Pennsylvania Health System
Robin Segbers - Segbers Brand Health
Debra Stevens - Phoenix Children's Hospital
Nicola Ziady - Case Western Reserve University

About the Publisher
Brian James Bierbaum is a national digital healthcare consultant who has worked with a variety of healthcare organizations across the country. Bierbaum has more than 14 years of experience in interactive marketing for the healthcare industry and is an active speaker in the interactive marketing community.

About the Author

Brian James Bierbaum is a national digital healthcare consultant who has worked with a variety of healthcare organizations across the country. Bierbaum has more than 14 years of experience in interactive marketing for the healthcare industry and is an active speaker in the interactive marketing community.

Product details

  • Format: Kindle Edition
  • File Size: 789 KB
  • Print Length: 180 pages
  • Publisher: Bierbaum Publishing, LLC; 2011-2012 edition (9 October 2011)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B005UEV1SG
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 1.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #1,35,657 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • Would you like to tell us about a lower price?


Customer reviews

1.0 out of 5 stars
Share your thoughts with other customers
See all 1 customer reviews

Top customer reviews

21 May 2018
Format: PaperbackVerified Purchase

Most helpful customer reviews on Amazon.com

Amazon.com: 4.2 out of 5 stars 5 reviews
Kindle Customer
5.0 out of 5 starsClear. Concise. Effective.
18 November 2014 - Published on Amazon.com
Verified Purchase
LaurenB
4.0 out of 5 starsDefinite read for everyone in hospital marketing/communications
1 February 2012 - Published on Amazon.com
Verified Purchase
3 people found this helpful.
Fritz
3.0 out of 5 starsThis is an average book
29 October 2013 - Published on Amazon.com
Verified Purchase
S. Martin
5.0 out of 5 starsFive Stars
7 October 2014 - Published on Amazon.com
Verified Purchase
Randy Bunker
4.0 out of 5 starsPerspectives from those who live and breath marketing and the patient experience
3 March 2012 - Published on Amazon.com
One person found this helpful.
click to open popover

Where's My Stuff?

Delivery and Returns

Need Help?