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This is Marketing: You Can’t Be Seen Until You Learn To See Paperback – 27 November 2018

4.5 out of 5 stars 3,386 ratings

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From the Publisher

Product description

About the Author

Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

Product details

  • Publisher ‏ : ‎ Portfolio Penguin (27 November 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0241370140
  • ISBN-13 ‏ : ‎ 978-0241370148
  • Item Weight ‏ : ‎ 353 g
  • Dimensions ‏ : ‎ 15.3 x 2.1 x 23.4 cm
  • Country of Origin ‏ : ‎ United Kingdom
  • Generic Name ‏ : ‎ BOOK
  • Customer Reviews:
    4.5 out of 5 stars 3,386 ratings

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4.5 out of 5 stars
4.5 out of 5
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Top reviews from India

Reviewed in India 🇮🇳 on 15 November 2022
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Reviewed in India 🇮🇳 on 28 February 2020
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4.0 out of 5 stars People like us, do things like this!
Reviewed in India 🇮🇳 on 28 February 2020
Well, Seth Godin written book "This is Marketing" is good pick for you if you're into Marketing or have an interest in learning it. The book talks about the Trifecta of Marketing .i.e., What Change are you seeking to make, Who you're trying to change & What promise are you making. This book teaches us an ethical way of marketing to all the marketers who are just doing Spam! Spam! Spam!, just to increase the profit of the organisation they're working for. Godin says, "Culture doesn't exist for Capitalism, Capitalism exist for Culture".
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Reviewed in India 🇮🇳 on 30 August 2021
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Reviewed in India 🇮🇳 on 17 October 2021
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Reviewed in India 🇮🇳 on 1 October 2019
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Top reviews from other countries

Mrs. A. Still
1.0 out of 5 stars Total Waste of Money
Reviewed in the United Kingdom 🇬🇧 on 20 December 2018
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61 people found this helpful
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J.F.Penn
5.0 out of 5 stars Marketing as service to a community, trust, and changing the world
Reviewed in the United Kingdom 🇬🇧 on 13 November 2018
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J.F.Penn
5.0 out of 5 stars Marketing as service to a community, trust, and changing the world
Reviewed in the United Kingdom 🇬🇧 on 13 November 2018
I've followed Seth's blog for years and I own all his books. This is a fantastic update to what he has consistently taught, an excellent primer if you're just starting out, and a way to deepen your knowledge if you're more advanced.

His message of treating people like real human beings rather than numbers on a list, and of earning trust over the long-term resonates through the book. It also has aspects that made me think anew - for example, how status and affiliation impact behaviour, and how to cultivate permission in a saturated media environment where trust is at an all-time low.
Highly recommended.
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Asad Shah
1.0 out of 5 stars Worst book I've read all year
Reviewed in the United Kingdom 🇬🇧 on 12 April 2019
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19 people found this helpful
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@Timothy_Hughes
5.0 out of 5 stars Not a Methodology but A Set of Ideas
Reviewed in the United Kingdom 🇬🇧 on 10 December 2018
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18 people found this helpful
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Alessandro Perilli
5.0 out of 5 stars Must read
Reviewed in the United Kingdom 🇬🇧 on 15 December 2019
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