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From the Publisher
It's Time to do Something else with Marketing
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it.
Seth employs his signature blend of insight, observation, and memorable examples to teach you:
- How to build trust and permission with your target market.
- The art of positioning--deciding not only who it's for, but who it's not for.
- Why the best way to achieve your goals is to help others become who they want to be.
- Why the old approaches to advertising and branding no longer work.
- The surprising role of tension in any decision to buy (or not).
- How marketing is at its core about the stories we tell ourselves about our social status.
Well, Seth Godin written book "This is Marketing" is good pick for you if you're into Marketing or have an interest in learning it. The book talks about the Trifecta of Marketing .i.e., What Change are you seeking to make, Who you're trying to change & What promise are you making. This book teaches us an ethical way of marketing to all the marketers who are just doing Spam! Spam! Spam!, just to increase the profit of the organisation they're working for. Godin says, "Culture doesn't exist for Capitalism, Capitalism exist for Culture".
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Top reviews from India
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Reviewed in India 🇮🇳 on 15 November 2022
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Reviewed in India 🇮🇳 on 28 February 2020
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Well, Seth Godin written book "This is Marketing" is good pick for you if you're into Marketing or have an interest in learning it. The book talks about the Trifecta of Marketing .i.e., What Change are you seeking to make, Who you're trying to change & What promise are you making. This book teaches us an ethical way of marketing to all the marketers who are just doing Spam! Spam! Spam!, just to increase the profit of the organisation they're working for. Godin says, "Culture doesn't exist for Capitalism, Capitalism exist for Culture".
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Reviewed in India 🇮🇳 on 1 October 2019
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Top reviews from other countries
Mrs. A. Still
Total Waste of Money
Reviewed in the United Kingdom 🇬🇧 on 20 December 2018Verified Purchase
J.F.Penn
Marketing as service to a community, trust, and changing the world
Reviewed in the United Kingdom 🇬🇧 on 13 November 2018Verified Purchase
J.F.Penn
Reviewed in the United Kingdom 🇬🇧 on 13 November 2018
His message of treating people like real human beings rather than numbers on a list, and of earning trust over the long-term resonates through the book. It also has aspects that made me think anew - for example, how status and affiliation impact behaviour, and how to cultivate permission in a saturated media environment where trust is at an all-time low.
Highly recommended.
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Asad Shah
Worst book I've read all year
Reviewed in the United Kingdom 🇬🇧 on 12 April 2019Verified Purchase
@Timothy_Hughes
Not a Methodology but A Set of Ideas
Reviewed in the United Kingdom 🇬🇧 on 10 December 2018Verified Purchase
Alessandro Perilli
Must read
Reviewed in the United Kingdom 🇬🇧 on 15 December 2019Verified Purchase
