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Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy by [Travis, David, Hodgson, Philip]

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Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy 1st Edition, Kindle Edition


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Product description

Product Description

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You’ll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user’s experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

About the Author

David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on user experience and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology.

Philip Hodgson has been a UX researcher for over 25 years. His work has influenced design for the US, European and Asian markets, for everything from banking software and medical devices to store displays, packaging and even baby care products. He has a PhD in Experimental Psychology.


Product details

  • Format: Kindle Edition
  • File Size: 16257 KB
  • Print Length: 306 pages
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: CRC Press; 1 edition (10 January 2019)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B07MG5QL42
  • Text-to-Speech: Not enabled
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  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #1,43,486 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on Amazon.com

Amazon.com: 5.0 out of 5 stars 8 reviews
Kenny Wilson
5.0 out of 5 starsFollowing the advice found in this book can only improve your team and product
8 February 2019 - Published on Amazon.com
Verified Purchase
2 people found this helpful.
G W
5.0 out of 5 starsSelf-described anywhere, anytime reader for those wanting to learn more or improve their UX Research
28 February 2019 - Published on Amazon.com
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J. Adam
5.0 out of 5 starsValuable and engaging resource!
12 February 2019 - Published on Amazon.com
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AMZ addiction
5.0 out of 5 starsEvery product developer must read
29 January 2019 - Published on Amazon.com
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One person found this helpful.
Meredith
5.0 out of 5 starsDavid Travis Does it Again! (Philip Hodgson)
11 February 2019 - Published on Amazon.com
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One person found this helpful.
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