They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about keyword-stuffing and link-building; in fact, using those tactics today gets your page shuffled to the bottom of the heap. Quality content is the key to success, and you already have the ingredients in-house. This book shows you how to structure an effective content strategy using the same proven principles that have revolutionized marketing for all types of businesses, across industries.
Author Marcus Sheridan's pool company struggled after the housing collapse; today, they're one of the largest pool installers in the U.S., turning away millions of dollars in business they simply cannot accommodate every year. How did he manage it? He answered questions. This book shows you how Marcus's strategy can work for your business, and how to use your keyboard to bring customers through the door.
- Boost your company's web presence with methods that work
- Build a level of trust that generates customer evangelism
- Leverage your in-house resources to produce winning content
- Utilize tactics that work, regardless of industry or sector
When people have questions, they ask a search engine. If you have answers, the right content strategy will get them to the top of the search results and seen by millions of eyes every day. Drop the marketing-speak, stop "selling," and start answering. Be seen as an authority, not just another advertisement. They Ask You Answer describes a fresh approach to marketing and the beginning of big things for your business.
From the Inside Flap
They Ask, You Answer shows you how much today′s buyers have changed, and how you must evolve your sales and marketing if you want to reach them. If you′re ready to become the most trusted voice within your industry, and need a roadmap, then They Ask, You Answer can revolutionize your business. Marcus Sheridan knows, because he did it with his own small businessand created the #1 ranked website in his industry.
The story of how Marcus Sheridan saved his swimming pool companyRiver Pools and Spasfrom the economic collapse of 2008 has been featured in multiple books, publications, and talks around the world, and today River Pools and Spas is one of the largest builders in the country.
The core reason Marcus′s company was able to achieve so much success came down to an incredibly simple, yet powerful transformational business approachThey Ask, You Answer.
By becoming the "Wikipedia" of pools, Marcus showed just how much impact honest, transparent content can have on today′s buyer and ultimately alter the sales process for good. With this success, Sheridan went on to become a world–renowned speaker and consultant on the subjects of digital sales, marketing and branding, helping other organizations, B2B and B2C, embrace their own form of They Ask, You Answer and just like River Pools and Spas, become the trusted voice of their industry.
Marcus explains the types of content necessary to produce incredible results, and includes case studies of companies that have embraced the principles of They Ask, You Answerincluding the financial impact these practices had on their organizations.