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Th E Challenger Customer: Selling to the Hidden Influencer Who Can Multiply your Results Paperback – 25 Oct 2015

5.0 out of 5 stars 1 customer review

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  • Th E Challenger Customer: Selling to the Hidden Influencer Who Can Multiply your Results
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  • Challenger Sale: Taking Control of the Customer Conversation
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Product description

About the Author

Brent Adamson is a managing director in the Sales and Marketing Practice of CEB. He is a coauthor of The Challenger Sale and a frequent contributor to the Harvard Business Review. Matthew Dixon is executive director of the Financial Services and Customer Contact Practices of CEB. He is a coauthor of both The Challenger Sale and The Effortless Experience and is a frequent contributor to the Harvard Business Review. Pat Spenner is a managing director in the Sales and Marketing Practice of CEB. He is a frequent contributor to Forbes and the Harvard Business Review. Nick Toman is a managing director in the Sales and Marketing Practice of CEB. He is a coauthor of The Effortless Experience and is a frequent contributor to the Harvard Business Review. CEB is the leading member-based advisory company. By combining the best practices of thousands of member companies with its advanced research methodologies and human capital analytics, CEB equips senior leaders and their teams with insight and actionable solutions to transform operations.

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Product details

  • Paperback: 288 pages
  • Publisher: Penguin; Latest edition (25 October 2015)
  • Language: English
  • ISBN-10: 0241196566
  • ISBN-13: 978-0241196564
  • Product Dimensions: 15.3 x 2 x 23.4 cm
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #97,499 in Books (See Top 100 in Books)
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22 July 2016
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Amazon.com: 4.6 out of 5 stars 76 reviews
Jeremey Donovan
5.0 out of 5 stars#1 Challenge buyers by showing them their status quo is not good enough and is cutting into profit
10 October 2015 - Published on Amazon.com
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22 people found this helpful.
Douglas N. Burdett
5.0 out of 5 starsDiscover why so many B2B sales never happen!
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Alex Boland
3.0 out of 5 starsBook arrived quickly and in great condition, but once I began reading
2 September 2018 - Published on Amazon.com
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