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#Tatastories: 40 Timeless Tales to Inspi: 40 Timeless Tales to Inspire You Hardcover – 14 June 2021
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The Tatas have a legacy of nation-building over 150 years. Dancing across this long arc of time are thousands of beautiful, astonishing stories, many of which can inspire and provoke us, even move us to meaningful action in our own lives.
A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; a meeting with a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda; the fascinating story of the first-ever Indian team at the Olympics; the making of India's first commercial airline and first indigenous car; how 'OK TATA' made its way to the backs of millions of trucks on Indian highways; a famous race that was both lost and won; and
many more.
#TataStories is a collection of littleknown tales of individuals, events and places from the Tata Group that have shaped the India we live in today.
- Print length304 pages
- LanguageEnglish
- PublisherPenguin Portfolio
- Publication date14 June 2021
- Dimensions21.6 x 13.5 x 1.52 cm
- ISBN-10067009532X
- ISBN-13978-0670095322
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Customer reviews
Customers say
Customers find the stories interesting, inspiring, and motivational. They also describe the book as amazing, great, and worth buying. Readers praise the writing style as succinct, simple, and lively.
AI-generated from the text of customer reviews
Customers find the stories interesting, motivational, and insightful. They say the book teaches about values in life and business. Readers mention the book contains forty beautifully crafted authentic stories of the Tata Group, its founders, and leaders.
"...It was indeed an extraordinary journey!..." Read more
"Lot of very informative TATA stories for the corporate.How TATAs propogate their values in business.Ethical business and CSR." Read more
"Inspirational read. the contribution of TATAs should be celebrated. Great men and women did simple things in a great manner." Read more
"Timeless stories, very motivational, an empire known for his philanthropic nature at its core..Very well articulated by Harish ji.." Read more
Customers find the book amazing, interesting, and informative. They say it's worth buying, interesting, and succinctly written.
"Narration is simple and lively. Enjoyed reading the amazing stories of Tata. Tata’s dedication to think ahead of the time for nation is inspiring...." Read more
"A great book on the achievements of TATA GROUP contributing to the progress of our nation...." Read more
"Worth a read if you are a TATA fan. Which I am for sure 🤞😇..." Read more
"Wonderful book and a good collection of short but important stories of the Tata group...." Read more
Customers find the writing style succinct, simple, and lively. They appreciate the clarity of thought process by each leader.
"Narration is simple and lively. Enjoyed reading the amazing stories of Tata. Tata’s dedication to think ahead of the time for nation is inspiring...." Read more
"...Very well articulated by Harish ji.." Read more
"...of India especially on the founder and JRD because of the simplicity and core honesty...." Read more
"...A set of inspiring incidents written exceptionally well...." Read more
Reviews with images
Amazing book. Not just stories but inspiring case studies!!
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Top reviews
Top reviews from India
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I loved the story of ‘Bombay Plan’ for whole nation. The first ever national economic plan for India worth Rs 10,000 Cr. and that too in 1944, which trembled the British rulers from India to Britain. It was inspiring to read the way J.R.D. Tata managed the criticism and opposition of Bombay Plan not only from British leaders but Indian political parties too. I was thrilled to read about the freedom movement from these elite corporate houses in their own unique way!
Conversation of Jametji Tata with Swami Vivekananda was an interesting insight. I was stunned to read about the dismantling of disused Nissan plant in Australia by the engineers of Tata Motors to bring it in India across the seas for setting it up in Pune. It was amazing to read about Lee Kuan Yew, one of my favorites, instructing Singapore Airlines to collaborate, study and learn the service standard from Tata Airlines (Air India). Reading about Homi Jehangir Bhabha & Apsara reactor made me nostalgic as I have had the privilege of working at B.A.R.C as part of my final year engineering project. Contribution of the great Lady Meherbai Tata in saving Tata Steel is another inspiring tale. In ‘The Race’, J.R.D Tata set an example that winning is important, but it shouldn’t be at the cost of human values. Sometimes we win even by losing if we stand strong by moral values. And the list goes on….
Each member of Tata family, described in this book, is inspiring in one way or other. However, I was inspired to read about other leaders from Tata group such as Sumant Moolgaokar, Xerxes Desai, Charles Page Perin, Nani Palkhivala, Dr. John Matthai, Nevill Vintcent, Russi Mody and Darbari Seth, just to name a few. These leaders lived and breathed the Tata values and I am sure their stories will continue to inspire generations.
Sir, I wish you the best and I am looking forward to your next writing. Thank you once again!!
Reviewed in India on 14 August 2021
I loved the story of ‘Bombay Plan’ for whole nation. The first ever national economic plan for India worth Rs 10,000 Cr. and that too in 1944, which trembled the British rulers from India to Britain. It was inspiring to read the way J.R.D. Tata managed the criticism and opposition of Bombay Plan not only from British leaders but Indian political parties too. I was thrilled to read about the freedom movement from these elite corporate houses in their own unique way!
Conversation of Jametji Tata with Swami Vivekananda was an interesting insight. I was stunned to read about the dismantling of disused Nissan plant in Australia by the engineers of Tata Motors to bring it in India across the seas for setting it up in Pune. It was amazing to read about Lee Kuan Yew, one of my favorites, instructing Singapore Airlines to collaborate, study and learn the service standard from Tata Airlines (Air India). Reading about Homi Jehangir Bhabha & Apsara reactor made me nostalgic as I have had the privilege of working at B.A.R.C as part of my final year engineering project. Contribution of the great Lady Meherbai Tata in saving Tata Steel is another inspiring tale. In ‘The Race’, J.R.D Tata set an example that winning is important, but it shouldn’t be at the cost of human values. Sometimes we win even by losing if we stand strong by moral values. And the list goes on….
Each member of Tata family, described in this book, is inspiring in one way or other. However, I was inspired to read about other leaders from Tata group such as Sumant Moolgaokar, Xerxes Desai, Charles Page Perin, Nani Palkhivala, Dr. John Matthai, Nevill Vintcent, Russi Mody and Darbari Seth, just to name a few. These leaders lived and breathed the Tata values and I am sure their stories will continue to inspire generations.
Sir, I wish you the best and I am looking forward to your next writing. Thank you once again!!
Kudos to the author for taking the efforts to consolidate these stories and brining to light certain interesting facts about TATA Group that were unheard of.
How TATAs propogate their values in business.
Ethical business and CSR.
New readers, Worth reading this book again and again and again.
When I was reading the story of "the Jubilee", I couldn't help thinking how blessed the diamond must feel if it was a human.
Salute to Dorabji Tata and Lady Meherbai Tata, whose generous benevolence helped build Tata Memorial Cancer hospital, TIFR and TISS, and many more projects started and supported by the trust.
A less than 200 words letter written to a school teacher by JRD Tata provides the core principle of what the Man and Tata as a construct stands for
It takes a strong sense of commitment to live by the values as described in the letter as Hard work, thoughtfulness, excellence, ethical behaviour, good human relations and patriotism.
While the corporate world and many books focus on competitiveness, the #TataStories also provides essential characteristic which makes a professional truly a class apart.
It's a pleasure and privilege for me personally since I started my career at a Tata Company and I dedicate many of my core professional values to what I learnt during my first few years at Tatas
Thanks a ton, Harish Bhat, for getting these stories narrated in such a simple but at the same time captivating manner. This is a must-read for every person who has a dream and wants to work on it!
# #leadership #Tata #motivation #inspiration
Top reviews from other countries
Harish Bhat
Full disclosure: Harish Bhat, the author, was my batchmate during my MBA days at IIMA. This review covers three topics—Harish Bhat, the Tatas, and the book itself.
A 2013 article in Bloomberg BusinessWeek reported that IIMA is the toughest MBA school to get into in the world with a *minimum* score equivalent to 770 on GMAT. Even if it were to be debated if it’s THE toughest, everyone will agree that it is *extremely* difficult to get into. So, the entire class consisted of academic kings. But even amongst the kings, there will be an emperor. In our batch, actually, three people stand out in my mind—Harish Bhat (and Raghuram Rajan and Nachiket Mor). The latter two would go on to impact the lives of millions. But Harish Bhat (yes, most people used his full name) had already started serving the community from the very beginning at IIMA. The “community” he was serving was us, his fellow batchmates. While everyone was smart, our sadistic professors (and I say this in a nice way) had the uncanny ability to create the most difficult problems requiring the simplest of math skills. The grading was brutal. So, before every exam, Harish Bhat would offer cram sessions that were heavily attended and a lot of us benefitted from them. Later, he would go on to reach the ultimate heights in corporate India. Today, he is the Brand Custodian at Tata Sons, the Chairman of Tata Coffee Limited, and a Director on the Boards of several other Tata Companies, including Trent Ltd., Tata Starbucks Pvt. Ltd., Infiniti Retail Ltd., Tata Unistore Ltd., and Tata AIA Life Insurance Company Ltd.
The Tatas are an industrial and commercial powerhouse in India but now have a global presence with prominent brands like Taj hotels, AirAsia, Jaguar, etc., serving 150 countries. They have always been known as an extremely ethical company in the land, where unethical behavior and corruption often ran rampant. If you are not familiar with them, you should at least look at their wiki page.
Coming to the book, Harish shares 40 stories from the archives of the Tata Group. While the stories span several decades (a century and a half?) and numerous personalities from the group, some common threads ran through all of them. The picture that emerges is one of an extremely upright group of owners and management, who, while seeking profits, made sure that they served the country, and boosted the lives of Indians. They would pursue grand visions, put everything on the line, and almost invariably deliver with meticulous execution. They are known for starting leading academic institutes, research centers, a supercomputer, an airline, a dominant automotive brand, a steel factory, and numerous branded, consumer goods, all bearing the Tata seal of quality and reliability. They never cut corners. Jamsetji Tata, the founder had already started offering pension plans and compensation securities in 1880s, which was unheard of then. Later, e.g., the group would make sure that there will be a lake next to the industrial plant, which was well-taken care of in a nod to protecting the environment. So, it would be fair to say that they were already pursuing—with sincerity—what a century later came to be called CSR (corporate social responsibility) and sustainability.
The stories are, to use the clichéd term, inspiring. It certainly helped that the same points were hammered again and again—never blatantly—in every story. So, it became inescapable to not let that sink in. I can truly say that after reading it, I feel inspired to do the right thing, and in a way disappointed that I did not do more to serve my community.


