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Sway: The Irresistible Pull of Irrational Behaviour by [Brafman Ori]

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Sway: The Irresistible Pull of Irrational Behaviour Kindle Edition

4.5 out of 5 stars 497 ratings

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Review

Praise for SWAY*

"A breathtaking book that will challenge your every thought, Sway hovers above the intersection of Blink and Freakonomics."--Tom Rath, coauthor of the New York Times #1 bestseller How Full Is Your Bucket?

“Now we know why no one ever coined the phrase ‘rational exuberance.’ Behind the surprising ways we all make choices, the Brafmans find biology, humanity, and the wisdom of our collective experience. As a longtime student of how financial decisions are made, I found their insights utterly fascinating. Once I started reading, I couldn’t stop—and I suspect the Brafmans could tell you exactly why!”
--Sallie Krawcheck, CEO, Citi Global Wealth Management

"Count me swayed--but in this instance by the pull of entirely rational forces. Ori and Rom Brafman have done a terrific job of illuminating deep-seated tendencies that skew our behavior in ways that can range from silly to deadly. We'd be fools not to learn what they have to teach us."
--Robert B. Cialdini, author of New York Times bestseller Influence

“Brilliant.”
—Klaus Schwab, chairman of the World Economic Forum

"A page-turner of an investigation into how our minds work . . . and trick us. Think you behave rationally? Read this book first."
--Timothy Ferriss, author of the New York Times #1 bestseller The 4-Hour Workweek

 "
Sway helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right . . . but some irrational lure, such as the hope of quick success, pulled me in."--Martin L. Perl, 1995 Nobel Laureate in Physics


*DISCLAIMER: If you decide to buy this book because of these endorsements, you just got swayed. One of the psychological forces you’ll read about in
Sway is our tendency to place a higher value on opinions from people in positions of prominence, power, or authority.

(But you should still buy the book.)


"If you think you know how you think, you'd better think again! Take this insightful, delightful trip to the sweet spot where economics, psychology, and sociology converge, and you'll discover how our all-too-human minds actually work."--Alan M. Webber, founding editor of Fast Company magazine --This text refers to the paperback edition.

About the Author

Ori Brafman is coauthor of The Starfish and the Spider and is a renowned organizational expert who regularly speaks before Fortune 500, governmental, and military audiences. A graduate of Stanford Business School, he lives in San Francisco.
 
Rom Brafman holds a Ph.D. in psychology and has taught university courses in personality and personal growth. His current research interests focus on the dynamics of interpersonal relationships. He has a private practice in Palo Alto, California. --This text refers to the paperback edition.

Product details

  • ASIN ‏ : ‎ B003JH79AA
  • Publisher ‏ : ‎ Virgin Digital (27 April 2010)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 923 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 180 pages
  • Customer Reviews:
    4.5 out of 5 stars 497 ratings

About the author

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Ori Brafman is a multiple New York Times bestselling author, researcher, and entrepreneur. His upcoming book, Radical Inclusion: What the Post-9/11 World Should Have Taught Us About Leadership, co-authored by 18th Chairman of the Joint Chiefs of Staff, GEN(R) Martin Dempsey, argues that today’s leaders are in competition for the trust and confidence of those they lead more than ever before. Bringing examples from business, academia, government, and the military, Brafman and Dempsey assert that the nature of power is changing and should not be measured by degree of control alone.

The White House, the world’s largest organization for financial professionals, and the Chicago Bulls alike turn to Brafman when focusing on organizational culture change, increased employee engagement, business transformations, leadership development, and adjusting to emerging technologies. He has advised all branches of the U.S. military, the Obama White House, Google, Microsoft, Cisco, NATO, and YPO, among others. His media appearances include the New York Times, the Washington Post, ABC News, BBC, National Public Radio, CNBC, the Wall Street Journal, CNN, Fox News, C-SPAN, and AP Video.

Brafman is founder and president of Starfish Leadership and co-founder of the Fully Charged Institute, which combines his work with that of Tom Rath. Brafman is a Distinguished Teaching Fellow at UC Berkeley’s Haas School of Business focusing on improvisational leadership, data science, and artificial intelligence and a Senior Fellow at the Coach K Leadership & Ethics Center at Duke University.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
497 global ratings

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Jason Yip
3.0 out of 5 stars Excellent read, but too short
Reviewed in the United Kingdom 🇬🇧 on 1 May 2013
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4 people found this helpful
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Philokypros Andreou
5.0 out of 5 stars A must for everyone who wants to survive in today's challenging and brutal world!
Reviewed in the United Kingdom 🇬🇧 on 27 June 2010
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Jim McCrory
4.0 out of 5 stars if only I read this when I was but a boy.
Reviewed in the United Kingdom 🇬🇧 on 8 May 2013
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A. D. MCGHEE
5.0 out of 5 stars Really insight book...a must for leaders, teachers or anyone who works with others.
Reviewed in the United Kingdom 🇬🇧 on 8 November 2014
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Bobski
5.0 out of 5 stars Psychology
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