Amazon. Netflix. ASOS. Deliveroo. Technology is dividing the world into those companies that are innovating and those which are being disrupted.
Fail to innovate fast enough and – like Blockbuster, Woolworths and BHS – it’s unlikely your brand will still be thriving on the High Street or online in five years.
We use digital technology every day, from smartphones to social media. But using digital and technology as a marketing tool is an art and science many of us are still figuring out.
This book provides strategies and a roadmap that shows retailers and packaged food brands how to survive digital disruption.
About the Author
Viv Craske is an entrepreneurial marketer and digital evangelist. He is interested in ideas at the intersection of food, technology and people. His heroes are industry disrupters who focus on making the world a little bit better. Viv had a previous career as a magazine editor, working on the world's biggest dance music and clubbing magazine, Mixmag. He has debated UK recreational drug policy on Newsnight, studied to become a qualified hypnotherapist, and has a biochemistry degree. He set up the UK's first full-service boutique social media agency. He was a Masterchef contestant, making kedgeree and Thai curry. Viv lives in Brighton, England with his wife and two children. His wife runs a business baking Swedish cakes and Viv tries to not get fat eating the leftovers.