In the pivot-or-perish networked world of 21st century business, this is mission critical reading (Reid Hoffman, cofounder of LinkedIn)
The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow (Beth Comstock, Vice Chair, GE)
A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned (Brad D. Smith, Chairman and CEO, Intuit)
A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention (Seth Godin, author of LINCHPIN)
Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company. (Financial Times on THE LEAN STARTUP)
If you don't read this before creating your startup, you're very likely reinventing the wheel and wasting precious time (Forbes on THE LEAN STARTUP)
The Lean Startup provides a great inside look at how the tech industry approaches building products and businesses' (Sheryl Sandberg on THE LEAN STARTUP)
A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale
In the pivot-or-perish networked world of 21st century business, this is mission critical reading
Winner of the Business Book Awards 'Thought Leader' category
The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.
With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.
In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.
The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.