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The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company: 1 Hardcover – 1 Mar 2012

5.0 out of 5 stars 14 customer reviews

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Frequently bought together

  • The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company: 1
  • +
  • Business Model Generation
  • +
  • Value Proposition Design: How to Create Products and Services Customers Want
Total price:   3,542.34
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Product description

Review

"To avoid infant/instant mortality of your venture and boost success chances, this book is a 'must-have' and 'must practice.' ---- Alexander Osterwalder, author, "Business Model Generation"

"... a seminal text in the new experiential and inquiry-based methods of entrepreneurship education." ---- Patrick Vlaskovits, co-author, "The Entrepreneur's Guide to Customer Development"

"The best $40 investment you can make in your startup." ---- EdSurge

From the Inside Flap

Power your startup to success with The Startup Owner's Manual.

This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank.

Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to:

Use the Customer Development method to bring your business idea to life

Conduct your search for a scalable, profitable business model

Incorporate the Business Model Canvas as the organizing principle for startup hypotheses

Find Product-Market fit

Get, Keep and Grow customers

Fuel growth with metrics that matter

Avoid the 9 deadly sins startups commit most often

The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes.

It is the go-to resource for thousands of startups, leading universities (including Stanford, U.C. Berkeley and Columbia) and the U.S. National Science Foundation, among many others.

Use it in conjunction with The Startup Owner's Manual -- Founder's Workbook (bit.ly/SlPQqc), an interactive tool for tracking your progress through the Customer Development process.

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Product details

  • Hardcover: 571 pages
  • Publisher: K & S Ranch; 1 edition (1 March 2012)
  • Language: English
  • ISBN-10: 9780984999309
  • ISBN-13: 978-0984999309
  • ASIN: 0984999302
  • Product Dimensions: 21 x 3.2 x 25.4 cm
  • Average Customer Review: 5.0 out of 5 stars 14 customer reviews
  • Amazon Bestsellers Rank: #21,982 in Books (See Top 100 in Books)
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14 customer reviews

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27 February 2017
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13 June 2016
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18 February 2018
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31 July 2017
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17 August 2015
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27 January 2016
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29 October 2018
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