- Paperback: 256 pages
- Publisher: Penguin UK; Latest Edition edition (6 October 2011)
- Language: English
- ISBN-10: 0241958229
- ISBN-13: 978-0241958223
- Product Dimensions: 12.9 x 1.6 x 19.8 cm
- Average Customer Review: 116 customer reviews
- Amazon Bestsellers Rank: #114 in Books (See Top 100 in Books)
Start With Why: How Great Leaders Inspire Everyone To Take Action Paperback – 6 Oct 2011
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This book is so impactful, I consider it required reading (Tony Robbins, bestselling author of Awaken The Giant Within)
A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book (Forbes)
One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead (William Ury, co-author of Getting to Yes)
A powerful and penetrating exploration of what separates great companies and great leaders from the rest (Polly LaBarre, co-author of Mavericks at Work)
About the Author
Born in 1973 in Wimbledon, Simon Sinek now resides at New Jersey. His first speech at the TEDx is the seventh most viewed video on YouTube. The author has penned several books along the same line and has been among America's best Corporate Bestsellers. Apart from this, he has written articles for several magazines and newspapers as well.
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I find it funny that a book about WHY missed out on mentioning something called, "The theory of 5 Whys"- Look it up, it is something a lot of companies use to brainstorm problems. It also has no comment on Friedrich Nietzsche - "He who has a WHY to live for can bear almost any HOW." I believe what applies to life also eventually applies to business life.
And as it is a business book, its only focus is on the importance of WHY in businesses and large scale social movements. There is no example of how this concept affects and benefits an individual on a more personal scale - i.e. in relationships, health, etc. Chapter 13 - where the author shares his own story of arriving at this concept is the only place where he has touched on it in a lukewarm manner. Though, I believe there is another book follow-up book called 'Find Your Why' for the same purpose. If you are looking for a personal WHY, do read Stephen Covey's - The 7 Habits of Highly Effective People.
Should you read the book, if you have watched the TED talk?
- Yes, if you are looking for more detailed examples and studies and researches. Though a lot of it is focused on Apple and Southwest Airlines and Walmart.
- No, if you already have a clear sense of WHY in everything you think, say and do. (i.e. self-awareness)
[I bought a paperback version by Portfolio Penguin, and the fonts, binding and print are all okay]
I use it as a foundation for every new and existing venture I advise and is the cornerstone for the Business Design Program I teach. Beliefs shape values and drives action, the why , how and what framework. There are many frameworks out there, this I believe is the simplest to understand and implement.
I personally prefer this for developing yourself & your team. I absolutely loved it...
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Most recent customer reviews
The book by itself is an inspirational one!!