- Paperback: 256 pages
- Publisher: Penguin UK; Latest Edition edition (6 October 2011)
- Language: English
- ISBN-10: 9780241958223
- ISBN-13: 978-0241958223
- ASIN: 0241958229
- Product Dimensions: 12.9 x 1.6 x 19.8 cm
- Customer Reviews:
- Amazon Bestsellers Rank: #151 in Books (See Top 100 in Books)
Start With Why: How Great Leaders Inspire Everyone To Take Action Paperback – 6 Oct 2011
This book is so impactful, I consider it required reading (Tony Robbins, bestselling author of Awaken The Giant Within)
A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book (Forbes)
One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead (William Ury, co-author of Getting to Yes)
A powerful and penetrating exploration of what separates great companies and great leaders from the rest (Polly LaBarre, co-author of Mavericks at Work)
About the Author
Born in 1973 in Wimbledon, Simon Sinek now resides at New Jersey. His first speech at the TEDx is the seventh most viewed video on YouTube. The author has penned several books along the same line and has been among America's best Corporate Bestsellers. Apart from this, he has written articles for several magazines and newspapers as well.
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I find it funny that a book about WHY missed out on mentioning something called, "The theory of 5 Whys"- Look it up, it is something a lot of companies use to brainstorm problems. It also has no comment on Friedrich Nietzsche - "He who has a WHY to live for can bear almost any HOW." I believe what applies to life also eventually applies to business life.
And as it is a business book, its only focus is on the importance of WHY in businesses and large scale social movements. There is no example of how this concept affects and benefits an individual on a more personal scale - i.e. in relationships, health, etc. Chapter 13 - where the author shares his own story of arriving at this concept is the only place where he has touched on it in a lukewarm manner. Though, I believe there is another book follow-up book called 'Find Your Why' for the same purpose. If you are looking for a personal WHY, do read Stephen Covey's - The 7 Habits of Highly Effective People.
Should you read the book, if you have watched the TED talk?
- Yes, if you are looking for more detailed examples and studies and researches. Though a lot of it is focused on Apple and Southwest Airlines and Walmart.
- No, if you already have a clear sense of WHY in everything you think, say and do. (i.e. self-awareness)
[I bought a paperback version by Portfolio Penguin, and the fonts, binding and print are all okay]
I had seen the Ted Talk by the author and was compelled to order this one. Although i would say that the Ted Talk is enough to understand this message and you don't really need to read this entire book unless you really want to.
Top international reviews
Ärgerlich ist, dass der Inhalt des Buches auf 20 Seiten gepasst hätte und dass es keinerlei Anleitung gibt, wie der Leser, denn für sich selbst das Why/How/What definieren kann. Dafür muss man wohl einen überteuerten Workshop von Sinek buchen. Fazit: 20% interessante Gedanken, 80% aufgeblasene Zeitverschwendung.
Like others, I have watched Sinek's Ted Talk on this, and questionned whether the book would add anything more - and boy yes it did. Imagine the Ted Talk expanded to 2 hours long, with more depth, intrigue and examples.
What I like most about the book compared to the Ted Talk is that it delves more in to how Starting With Why can influence home life not just work. It's definitely made me a think, and I'm even finding myself taking a different approach around my team at work and the way I explain my actions.
I agree, a lot of the examples are repeated (a lot) throughout the book, in particular Apple. I'm not against Apple, and found it useful how the different topics are explained using the same companies as examples - it helps provide the fuller picture. However, let me assure any potential readers that there are also plenty of new examples given too.
I'm literally buying my colleagues at work a copy of this book for Christmas (I know, I'll definitely win the "best present of the year" award lol) as I think it's the sort of mindset that everyone needs to be on the same page for. Thankfully my boss is also a fan of Sinek so it shouldn't be too hard.
I'd strongly recommend anyone interested in really understanding how to drive yourself or your business forward, should buy this book immediately and read it at least twice (once to read, the second time to take notes as there is so much content!).
All in all, the most important fact Simon Sinek is trying to point out is that the way something is communicated must be believed in, explained, and people accept it for themselves, because THEY believe in it. It is a very inspiring, enlightening and insightful book that I would recommend to anyone
Bought second hand - Quality below what I expected - dog eared pages, worn cover, creases on cover and some pages, bit dirty - otherwise fine for a quick read on a topic I’m interested in.
Overall worth getting
Must admit, I have come to this book “late”, I had heard a lot about it and the fact it’s a “must read” but somehow or other it never seem to get purchased by me. Anyway, it lives up to the hype. Yes there are many books and many books that are supposed to change things, but this really hits the mark. As you read it, there is a real “aha” moment … you can look at companies and see why they are failing, or just not filling their potential.
If you work in sales, marketing or have a position in business today, you must read this book!
This book really took my thinking in a new direction looking into brain chemistry, why we repeat behaviours, why we act one way around one person and differently around others.
But this book could really be condensed to less than 10 pages, it's a lot of waffle. You are better off just Googling his Ted Talk and saving your money.
Most frustrating he didn't even explain his process of finding a why.
So he could sell the sequel...