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Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-tech) Paperback – 25 Feb 2014

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About the Author

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She also is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro. Gini is the author of the PR and marketing blog, Spin Sucks, which has been named the number one Cision Top 50 PR Blogs, the number three Listly Top 50 PR and Marketing Blogs, an annual Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. She is also co-host of Inside PR, a weekly podcast about communications and social media, and where they all meet and intersect.


One of the top rated communication professionals on the social networks, Gini writes for Crain’s Chicago Business, OpenForum, AllBusiness Experts, and for various PR and marketing blogs and publications.


She delivers numerous keynotes, panel discussions, coaching sessions, and workshops around the globe on the subject of communications in the digital age.


Gini is also the coauthor of Marketing in the Round, released by Que Publishing in May, 2012.

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Product details

  • Paperback: 176 pages
  • Publisher: QUE (25 February 2014)
  • Language: English
  • ISBN-10: 078974886X
  • ISBN-13: 978-0789748867
  • Product Dimensions: 15 x 1.3 x 22.1 cm
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #3,55,681 in Books (See Top 100 in Books)
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Amazon.com: 4.7 out of 5 stars 100 reviews
Jono Smith
4.0 out of 5 starsSpin sucks, but your marketing doesn't have to
4 April 2014 - Published on Amazon.com
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12 people found this helpful.
Douglas N. Burdett
5.0 out of 5 starsThis is where public relations is headed!
28 October 2015 - Published on Amazon.com
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Brian D. Meeks
5.0 out of 5 starsOffers Great Insights
1 April 2014 - Published on Amazon.com
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