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The Social Media Marketing Book by [Zarrella, Dan]

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The Social Media Marketing Book Kindle Edition


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Length: 239 pages Enhanced Typesetting: Enabled Page Flip: Enabled
Language: English
  • Due to its large file size, this book may take longer to download

Product description

Review

Overall, The Social Media Marketing Book is an extremely valuable resource on understanding and applying social media for both the individuals, and business. The book is a great introduction that can help you to get started. Once done, you can move onto the next level. Hopefully, Zarrella is working on that book now.

-- Ben Rothke,

(Ben Rothke)

If you are new to social marketing and want an easy to understand book to break it all down, then I highly recommend The Social Media Marketing Book.

-- T. Michael Testi,

(T. Michael Testi)

If you are trying to explain why your company needs a social media presence, hand this book to your boss. He'll thank you for it.

-- Lisa Martin,

(Lisa Martin)

After poring over The Social Media Marketing Book you may not come away with a master marketing strategy, but you'll get a good briefing on tactics.

-- Thomas E. Weber,

(Thomas E. Weber)

Product Description

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

  • Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
  • Understand the history and culture of each social media type, including features, functionality, and protocols
  • Get clear-cut explanations of the methods you need to trigger viral marketing successes
  • Choose the technologies and marketing tactics most relevant to your campaign goals
  • Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators


Praise for The Social Media Marketing Book:

"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com

"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs

"This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

Product details

  • Format: Kindle Edition
  • File Size: 23293 KB
  • Print Length: 232 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: O'Reilly Media; 1 edition (13 November 2009)
  • Sold by: Amazon Asia-Pacific Holdings Private Limited
  • Language: English
  • ASIN: B00BQN40OC
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #1,90,804 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.0 out of 5 stars 69 reviews
Zach Hebron
5.0 out of 5 starsGo Dummies Go! Detailed, Useful Survey of Social Media.
20 September 2010 - Published on Amazon.com
Verified Purchase
41 people found this helpful.
The Rebecca Review
5.0 out of 5 starsA Great Overview of Top Social Media Sites
14 July 2010 - Published on Amazon.com
Verified Purchase
2 people found this helpful.
Briochegal
5.0 out of 5 starsGreat book but not for dummies or beginners
6 April 2011 - Published on Amazon.com
Verified Purchase
7 people found this helpful.
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