- Hardcover: 224 pages
- Publisher: John Wiley & Sons (12 March 2010)
- Language: English
- ISBN-10: 0470563419
- ISBN-13: 978-0470563410
- Product Dimensions: 13 x 3 x 18 cm
- Average Customer Review: Be the first to review this item
Other Sellers on Amazon
+ FREE Delivery
Includes Import Fees Deposit
+ 296.69 Delivery charge
Social Media 101: Tactics and Tips to Develop Your Business Online Hardcover – 12 Mar 2010
Customers who bought this item also bought
interested in social media and want to establish ways it might work for you this is a good place to start . (Financial Advisor, March 2011).
From the Back Cover
From the bestselling author of Trust Agents
Your competitors are using social media platforms like blogs, Twitter, and Facebook to reach their customers in order to grow their businesses and profits are you?
With Social Media 101, you can quickly bring your business up to speed on the most effective social media marketing strategies. In this one–stop guide based on years of research, longtime blogger and bestselling author Chris Brogan compiles all the tactics and tools you need to get up and running with social media while avoiding the pitfalls. The short, powerful chapters can be read all together or as needed, and are packed with real–world examples of companies′ and individuals′ right steps and missteps.
"Chris offers clever insights and is always at the front of the learning curve." Ferg Devins Chief Public Affairs Officer, Molson Coors Canada
"Everything you wanted to know about social media but were afraid to ask from the guy who put the human touch back into social media." Jennifer Cisney Kodak Chief Blogger and Social Media ManagerSee all Product description
To get the free app, enter mobile phone number.
|5 star (0%)|
|4 star (0%)|
|3 star (0%)|
|2 star (0%)|
|1 star (0%)|
Most helpful customer reviews on Amazon.com
I took notes and already have done some of the things he suggests, such as adding the "subscribe by email" feature to my blog, which he says boosted his subscriptions by at least 50%! Some other practices are looking at headlines from magazines and changing them to reflect your company or topic and having an eye catching headline.
I agree with Chris that social media is driven by the people who participate and I want to participate but with some substance. That is the only way to get concrete results.
Author of The Toilet Paper Entrepreneur
With a title that contains "101," you might think that the purpose is to provide basic, introductory information to social media. If this is what you are looking for, you may want to read Social Media Marketing for Dummies by Shiv Singh published in October 2009. Here, the expression "101' is used in a broader sense, referring more to what you may want to do or think about as you experience what it means to live in a social media world. For example, Chris Brogan gives you 50 blog topics that you may want to pick from if you are a marketer writing for your company. Or, if you are an artist-entrepreneur, read Brogan's excellent three pages about how pianist Grace Nikae leverages social media to build up, and connect to, her audience. As a general rule, the book primarily addresses intermediate users, who have some understanding about social media, but want to assess where they are at, and get an overall perspective of the landscape before they move further. The most efficient posts in this book focus on blogs, which are, in many respects, the 101 of Social Media, its foundational component.
Because it is a collection of posts, the book is not designed around any specific thesis, and instead, recounts the experiences of an author who states his opinions, casually, always avoiding controversy. Any debate is left to the readers to handle: "I ask you: "Who benefits from Facebook's Social Graph data?" Brogan writes. Most personal stands are tempered down quite oecumenically, which dissociates "personal branding" from any personal profession of faith. Yes, "social media" is, first and foremost, a social game (very nice section on Social Networks as Your Local Pubs), for which you want to develop effective "tactics and tips to develop your business online," as the subtitle says. So why would you alienate existing or potential customers?
This is a book that you will enjoy reading - much like you may enjoy Chris Brogan's blog. There are a lot of useful references to all sorts of interesting blogs and people. Missing perhaps: a bibliography at the end of the book.