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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports Paperback – 17 Mar 2009

3.7 out of 5 stars 3 customer reviews

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Review

“As a history of how so much of the world came to be shod in running shoes, SNEAKER WARS is a book you’ll read at a sprint. Drawing from dozens of interviews and stacks of documents, Ms. Smit reconstructs an anecdote-rich history of competition, commercialism and corruption.” (Wall Street Journal)

“Smit brings a keen reporter’s eye to the schism between Puma and Adidas. The book also ably tells the broader story of the red-hot global sneaker trade.” (Conde Nast Portfolio)

“What does David Beckham’s superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book.” (Time Magazine)

“Barbara Smit deserves high praise.” (Sunday Telegraph)

“First-class piece of investigative reporting... enthralling narrative tale... invaluable contribution to our understanding of shoes, sports, corruption.” (David Maraniss, Pulitzer Prize-winning journalist and bestselling author of Clemente: The Passion and Grace of Baseball's Last Hero)

“SNEAKER WARS is great for understanding the ins and out of the industry.” (Bobbito Garcia)

About the Author

Barbara Smit has written for The Financial Times (London), The International Herald Tribune, The Economist, and Time, among other publications. She lives in France.

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Product details

  • Paperback: 400 pages
  • Publisher: Harper Perennial; Reprint edition (17 March 2009)
  • Language: English
  • ISBN-10: 0061246581
  • ISBN-13: 978-0061246586
  • Product Dimensions: 13.5 x 2.3 x 20.3 cm
  • Average Customer Review: 3.7 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #17,551 in Books (See Top 100 in Books)
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Customer reviews

3.7 out of 5 stars
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on 23 October 2014
Format: Paperback|Verified Purchase
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on 22 July 2017
Format: Paperback
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on 13 September 2016
Format: Hardcover
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.3 out of 5 stars 35 reviews
One person found this helpful.
5.0 out of 5 starsGreat look at the start of the sports commercialization
on 6 June 2011 - Published on Amazon.com
Verified Purchase
5.0 out of 5 starsGreat history of the shoes we all wore!
on 23 July 2017 - Published on Amazon.com
Format: Hardcover|Verified Purchase
One person found this helpful.
5.0 out of 5 starsVery Informative Biography
on 21 September 2016 - Published on Amazon.com
Format: Paperback|Verified Purchase
One person found this helpful.
5.0 out of 5 starsFASCINATING
on 19 May 2014 - Published on Amazon.com
Format: Paperback|Verified Purchase
2 people found this helpful.
3.0 out of 5 starsInteresting story, but gets bogged down
on 16 January 2014 - Published on Amazon.com
Format: Paperback|Verified Purchase
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