- Paperback: 400 pages
- Publisher: Harper Perennial; Reprint edition (17 March 2009)
- Language: English
- ISBN-10: 0061246581
- ISBN-13: 978-0061246586
- Product Dimensions: 13.5 x 2.3 x 20.3 cm
- Average Customer Review: 3 customer reviews
- Amazon Bestsellers Rank: #17,551 in Books (See Top 100 in Books)
Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports Paperback – 17 Mar 2009
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“As a history of how so much of the world came to be shod in running shoes, SNEAKER WARS is a book you’ll read at a sprint. Drawing from dozens of interviews and stacks of documents, Ms. Smit reconstructs an anecdote-rich history of competition, commercialism and corruption.” (Wall Street Journal)
“Smit brings a keen reporter’s eye to the schism between Puma and Adidas. The book also ably tells the broader story of the red-hot global sneaker trade.” (Conde Nast Portfolio)
“What does David Beckham’s superstardom have to do with a pair of warring Bavarian brothers in the early 1900s? More than you think, according to this compelling book.” (Time Magazine)
“Barbara Smit deserves high praise.” (Sunday Telegraph)
“First-class piece of investigative reporting... enthralling narrative tale... invaluable contribution to our understanding of shoes, sports, corruption.” (David Maraniss, Pulitzer Prize-winning journalist and bestselling author of Clemente: The Passion and Grace of Baseball's Last Hero)
“SNEAKER WARS is great for understanding the ins and out of the industry.” (Bobbito Garcia)
About the Author
Barbara Smit has written for The Financial Times (London), The International Herald Tribune, The Economist, and Time, among other publications. She lives in France.
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Top customer reviews
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Should be made a mandatory read for people who work in one of these big sports brands for sure. :)
Most helpful customer reviews on Amazon.com
It's not a quick read, but it's interesting enough to have me reading a few pages here and there when there's time (and if I could disappear for a few days, I'd spend more time with this book!). It's a good book.